As the new normal sets in, people are spending less money on non-essential items like makeup and outdoor activities, and more time and money on consuming online media. It is important for marketers to understand this shift in consumer behaviour...
Michael Gullan 13 May 2020
Brand advocacy is a powerful marketing channel at the intersection of e-learning, loyalty and incentives. Leading local and global brands are recognising its value and including brand advocacy in their strategies, with proven results...
Michael Gullan, G&G Digital 6 Apr 2020
Public relations has changed considerably in the past few years and is presenting exciting times for business and brands...
Michael Gullan 5 Sep 2019
The world's most successful businesses constantly evolve through adopting modern techniques to upskill their employees. Does this mean the trusted tradition of long in-classroom presentations and training programmes are now defunct?...
Michael Gullan, G&G Digital 10 Jul 2019
Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...
Michael Gullan 13 Jun 2019
Gamification is a digital term that means bringing some of the mechanics and concepts of gaming into brand content. Foursquare is a good example of the use of gamification where users can earn badges and unlock specials by checking in. Gamification used for marketing brands usually involves incentivising users with rewards and exclusive offers, similar to traditional loyalty programmes.
Michael Gullan 14 Sep 2012
