Nestlé discontinues Chocolate Log

Image credit: Aubergine Specialty Foods

The chocolate treat is the latest crowd-favourite snack to get discontinued in the country, following Lay's Salt & Vinegar earlier this year and Cadbury's Tempo chocolate in 2017, which was replaced with 5 Star.

The Chocolate Log news first hit social media when Aubergine Specialty Foods, a supplier of South African specialty foods in Canada, shared a Facebook post announcing that the product will no longer be available. Nestlé South Africa has since confirmed the announcement.

"The Nestlé Chocolate Log has been a loved brand for over 50 years and we thank our loyal consumers for their support over these years," the food and beverage giant said.

"We equally understand that its discontinuation may somehow disappoint some of our loyal consumers. Excitedly though, we are bringing a variety of delicious chocolates in the coming months and we urge our consumers to be on the lookout!

“As Nestlé, our purpose is to delight our consumers through tastier and healthier products. We know that one of the main drivers of the chocolate category is innovation and that consumers love new products. Taking this into consideration, we do discontinue certain products and introduce new ones to the market," Nestlé added.

Many South Africans aren't taking the news too well:

Nooo. Chocolate Log was one of my favourites! 2020 is too much. ���� pic.twitter.com/OVGIMCmWUp

— Ulrich Janse van Vuuren (@UlrichJvV) July 14, 2020