IMM Acting Executive Director, John Arnesen, has said that DIMA’s addition to the IMM as a SIG further strengthens the position of the yet-to-be-named unified marketing body.
"As the leading organisation serving the digital interactive media industry, DIMA adds yet more value to an already outstanding bouquet of services offered by the IMM and the other main organisations that make up the unified marketing body. We believe that DIMA will bring a deeper understanding of the power of digital marketing to our members," he said.
DIMA’s chairman, David Blyth, added that the association with IMM and the new marketing body offers DIMA a broad platform through which to communicate the value of digital marketing to the marketing community.
"We believe that this association will assist in establishing the interactive industry’s credibility in the marketing community, as well as contributing to our newly set objectives," Blyth said.
The new arrangement is expected to be in place by 1 August 2002.
SIGs include organisations such as the Institute of Export (IEX) and the Professional Sales Association (PSA).
