Digital Communications Manager

Job description

Digital Communications Manager

About Dialogue
Dialogue is one of South Africa’s leading independent communications agencies.
We believe reputation is built across earned, owned, shared and paid channels, not in silos. Our work spans corporate communications, consumer PR, social media, executive profiling, content creation, search visibility, Generative Engine Optimisation, paid amplification and integrated campaign strategy.
We work with ambitious organisations that understand that communication has become an integrated discipline, where media, search, social, AI discovery, digital content and performance all influence how brands are found, understood and trusted.
We are looking for someone who enjoys making things happen digitally, is curious about emerging technology and wants to help shape how a modern communications agency operates.

The role
Dialogue is looking for a Digital Communications Manager who can sit comfortably between strategy, content, reporting, paid media, search visibility and technology.
This person will help both Dialogue and our clients strengthen their digital presence while supporting the agency’s development in AI-powered communications, SEO, GEO and integrated digital strategy.
The role requires someone who can think strategically, execute efficiently and contribute meaningfully in both internal and client-facing environments.
You will work closely with the PR teams, content leads, designers, account managers and leadership team to ensure digital channels support broader reputation and communications objectives.

Core priorities

1. Digital strategy
You will help bring digital thinking into the agency’s day-to-day work, client recommendations and campaign planning.

This includes:

• Contributing digital recommendations across client strategies, proposals and campaigns
• Advising on how earned, owned, shared and paid channels should work together
• Identifying opportunities to strengthen digital visibility and audience engagement
• Helping teams understand how content travels across platforms
• Supporting digital campaign planning across social, search, websites, paid and AI-led discovery
• Providing input on digital tools, platforms, apps, microsites, gaming mechanics, new builds and integrations
• Helping the agency stay current with digital and communications trends
• You should be able to look at a communications challenge and advise on how digital channels can make the work more effective, measurable and visible.

2. Paid media
Paid media is a core requirement of this role.
You will be responsible for supporting and managing basic paid media activity across a broad range of clients - spanning financial services, engineering and consumer.

This includes:

• Planning and setting up basic paid social campaigns
• Managing paid activity across platforms such as Meta and LinkedIn
• Recommending budgets, audiences, formats and campaign objectives
• Monitoring campaign performance
• Optimising live campaigns where required
• Reporting on paid media results
• Identifying when content should be amplified to improve reach, engagement or visibility
• Working with account teams to ensure paid media supports broader communications objectives
• You do not need to be a senior performance media specialist, but you must understand paid social fundamentals and be confident managing campaign activity.

3. SEO and search visibility
You will support Dialogue and its clients in improving search visibility across owned content.

This includes:

• Implementing SEO best practices across website content
• Optimising headlines, meta descriptions, page copy and image alt text
• Supporting keyword research
• Advising on search-friendly content structures
• Monitoring website performance through tools such as GA4 and Google Search Console
• Identifying opportunities to improve discoverability
• Supporting blog, article and thought leadership uploads with SEO in mind
• Helping ensure content is structured for both human readers and search engines
• This role requires a practical understanding of SEO, not just a theoretical one.

4. GEO and AI search visibility
Dialogue is actively building its Generative Engine Optimisation capability.
You will play a key role in helping the agency understand how brands show up in AI-powered search and answer platforms.

This includes:

• Researching emerging AI tools and AI search platforms
• Testing tools such as ChatGPT, Claude, Gemini, Perplexity and other relevant platforms
• Supporting GEO audits for Dialogue and clients
• Helping optimise client content for AI-led discovery
• Exploring how brands can improve visibility in AI-generated answers
• Tracking changes in AI search behaviour
• Sharing learnings with the wider agency
• Supporting AI-assisted workflows across content, reporting and research
• Curiosity is essential. You do not need to know everything about GEO today, but you must be highly interested in learning, testing and helping Dialogue build this capability.

5. Website management
You will manage day-to-day website updates for Dialogue and selected clients.

This includes:

• Uploading articles, blogs, media coverage and other content
• Updating website copy
• Managing image and video uploads
• Supporting landing page updates
• Implementing basic front-end updates where required
• Ensuring content is formatted correctly
• Checking links, layouts and page functionality
• Supporting basic SEO implementation on website pages
• Monitoring website performance and flagging issues or opportunities
• Experience with WordPress or a similar CMS is important.

6. Reporting and analytics
You will help improve the agency’s digital reporting function.

This includes:

• Producing monthly digital reports for clients
• Building and maintaining basic dashboards
• Tracking social media performance
• Monitoring website analytics
• Measuring campaign performance
• Reporting on paid media activity
• Pulling insights from GA4, Meta Insights, LinkedIn Analytics and other relevant platforms
• Turning numbers into clear recommendations
• Helping teams understand what worked, what did not and what should happen next
• The focus is not simply reporting data. The value is in identifying insights and practical recommendations.

7. Social media and content support
While this is not a pure social media role, you will support social media activity across Dialogue and selected clients.

This includes:

• Managing and updating social content calendars where required
• Scheduling and publishing content
• Supporting community management where needed
• Advising on platform best practice
• Helping adapt content for LinkedIn, Instagram, Facebook, TikTok and other relevant platforms
• Identifying opportunities to improve social performance
• Supporting paid amplification of high-performing or priority content
• You should understand how social platforms work and how to create content that is appropriate for each platform.

8. Basic digital design and asset creation
This role does not require a designer, but it does require someone who can create and adapt basic digital assets.

This includes:

• Creating simple social media graphics
• Resizing assets for different platforms
• Formatting LinkedIn, Instagram, Facebook and TikTok assets
• Creating simple story frames and social templates
• Editing basic short-form video content
• Creating simple reels or video cutdowns
• Preparing website imagery
• Adapting existing creative for paid media formats
• You should be comfortable using tools such as Canva, CapCut or similar platforms. Basic video editing skills are essential.

Key responsibilities
The Digital Communications Manager will be responsible for:

• Supporting digital strategy across client and agency work
• Managing selected social media, website and paid media tasks
• Supporting Dialogue’s internal digital channels
• Managing updates for client websites and social platforms where required
• Supporting paid campaigns
• Helping build Dialogue’s GEO and AI search capability
• Implementing SEO best practice across website content
• Producing digital reports and performance insights
• Creating and adapting basic digital assets
• Contributing digital thinking in client meetings and internal planning sessions
• Staying up to date with emerging digital tools, platforms and communications trends

Experience required

The ideal candidate will have approximately 3–6 years’ experience in digital communications, social media, digital marketing, PR, content or integrated communications.

They should ideally have experience in:

• Digital communications strategy
• Paid social media
• Social media management
• Website content management
• Basic SEO
• Google Analytics 
• Google Search Console
• Meta Business Suite
• LinkedIn Campaign Manager
• LinkedIn Analytics
• Digital reporting
• Basic dashboard creation
• Canva, CapCut, Adobe Express or Adobe Creative Suite
• Basic video editing
• WordPress or a similar CMS
• AI tools such as ChatGPT, Claude, Gemini or Perplexity

What success looks like
After the first year, this person should have:

• Strengthened Dialogue’s digital strategy capability
• Improved the structure and quality of digital reporting
• Supported more effective paid media activity for clients
• Improved Dialogue and client website content updates
• Helped integrate SEO and GEO thinking into content planning
• Supported Dialogue’s AI and GEO progression
• Improved the quality and consistency of digital execution
• Become a trusted digital resource for account teams and clients
• Helped bring stronger digital thinking into client conversations

Why join Dialogue?
Dialogue is an award-winning, full-service communications agency. You will have the opportunity to work on some of South Africa’s leading brands while helping shape where communications is heading next.

We are building an agency that brings together strategic communications, earned media, social content, paid amplification, search visibility, digital reporting and AI-led discovery.

This role is ideal for someone who wants to work across disciplines, learn quickly, contribute practically and help build the next phase of a modern communications agency.

If you are excited by the future of communications and want to help build it, we would love to hear from you.

Skills and qualities
The right person for this role will be:

• Digitally curious
• Strategically minded
• Comfortable with data and reporting
• Strong on execution
• Highly organised
• Detail-oriented
• Proactive
• Comfortable managing multiple projects
• Able to work across teams
• Confident enough to contribute to client conversations
• Interested in emerging technology
• Strong in written and verbal communication
• Able to translate digital performance into clear recommendations
• Comfortable working in a fast-paced agency environment

Nice to have
The following would be advantageous:

• Experience in a communications or integrated agency
• Basic HTML and CSS knowledge
• Experience with Looker Studio
• Experience with marketing automation platforms
• Photography or videography skills
• Motion graphics experience
• Experience with influencer or creator campaign tracking
• Familiarity with media amplification strategies
• Experience supporting B2B or financial services clients

Posted on 10 Jul 15:18, Closing date 31 Aug