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#AssegaiAwards2019: All the winners

The 2019 Assegai Awards was recently held at The Polo Room/Inanda Club in Sandton, Johannesburg. The show's MCs were Nina Hastie and Tats Nkonzo.
MCs Nina Hastie and Tats Nkonzo. Image credit: Assegai Awards.
MCs Nina Hastie and Tats Nkonzo. Image credit: Assegai Awards.

Special awards went to:

  • Honourary Award: Michelle Perrow (Lesoba Difference), the initiator of the awards
  • Agency of the Year: Ogilvy
  • Agency Credentials: Triple Eight
  • Newcomer of the Year: One Point Four Consulting
  • Nkosi Award: Ogilvy
  • Zinthatu Award: The et al group


All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor.

Check out all the winners:


Company NameCategoryEntry NameAward
FirewaterDirect Mail: Addressed and Unaddressed CampaignsDrip MarketingSilver
Lesoba DifferenceDirect Mail: Addressed and Unaddressed CampaignsNedbank CareersLeader
TLC MarketingDirect Mail: Addressed and Unaddressed CampaignsFather’s Day DMBronze
TLC MarketingDirect Mail: Addressed and Unaddressed CampaignsTLC CalendarBronze
TLC MarketingDirect Mail: Addressed and Unaddressed CampaignsMother’s Day DM PieceLeader
FoxP2Direct Response Mass Media: TV, Print, Out-of-Home and RadioBUDGET INSURANCE ‘AFFORDABLE ‘COS YOU CAN’T AFFORD NOT TO’Bronze
Meta MediaDirect Response Mass Media: TV, Print, Out-of-Home and RadioCell C_MediaPlay_Media LoungeLeader
OgilvyDirect Response Mass Media: TV, Print, Out-of-home and RadioRemarkable RegiftsLeader
OgilvyDirect Response Mass Media: TV, Print, Out-of-home and RadioDSTV - Access SimulcastLeader
TBWA/Hunt/Lascaris/DurbanDirect Response Mass Media: TV, Print, Out-of-Home and RadioGlass of Not So Serious (TOPS at SPAR)Silver
Cheese et alDirect Response Mass Media: TV, Print, Out-of-Home and RadioFedhealth: “Revolution”Leader
OgilvyDirect Response Mass Media: TV, Print,Out-of-Home and RadioAudi SA Black EditionBronze
SmudgeE-commerceCielo E CommerceLeader
FirewaterEmail MarketingKFC Refer a WingmanLeader
Lesoba DifferenceEmail MarketingNedbank TriggerBronze
Cheese et alEmail MarketingSasolmed: “Just a tap away”Leader
Cheese et alEmail MarketingSasolmed: You are not alone”Leader
Ads 24Experiential MediaRobots vs Humans (Ads24 Food for Thought)Bronze
Carat SAExperiential MediaGuinnessLeader
OgilvyExperiential MediaCarling Black Label - #NoExcuse Body CountLeader
Publicis MachineExperiential MediaSealand Gear - The Sustainable InviteLeader
Publicis MachineFace to Face Activations / Field Marketing141 WaterSilver
Adcolony & The Media ShopMobile MarketingSteersLeader
Adcolony & The Media ShopMobile MarketingSA TourismSilver
FreshiveMobile MarketingMakro Black 5 DayBronze
Hello SquareMobile MarketingALBANY - IT’S PURE GENIUSLeader
LiquoriceMobile MarketingKnorr Takeaway TakeoverBronze
LiquoriceMobile MarketingScottish Leader "I See a Different You "Bronze
LiquoriceMobile MarketingOMO "Don’t Fear the Dirt"Leader
Mark1Mobile MarketingPepsi Max- Win Like a BallerBronze
OgilvyMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Vodacom - SummerGigsLeader
OgilvyMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Remarkable RegiftsLeader
OgilvyMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)DSTV - Access SimulcastLeader
OgilvyMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Vodacom - SuperProposalSilver
Lesoba DifferenceMobile Targeted SMS, MMSNedbank TriggerLeader
DukeOnline Campaigns: banners, micro sites, remarketing and other online campaignsBokomo Dunk Like A BossLeader
DukeOnline Campaigns: banners, micro sites, remarketing and other online campaignsPepsi - Win Like A BallerLeader
FCBOnline Campaigns: banners, micro sites, remarketing and other online campaignsAbsa GEN ASilver
Hello SquareOnline Campaigns: banners, micro sites, remarketing and other online campaignsALBANY - IT’S PURE GENIUSLeader
iLEAD et alOnline Campaigns: banners, micro sites, remarketing and other online campaignsBetterBondBronze
Joe Public ConnectOnline Campaigns: banners, micro sites, remarketing and other online campaignsAA: InstamineBronze
LiquoriceOnline Campaigns: banners, micro sites, remarketing and other online campaignsKnorr Takeaway TakeoverLeader
LiquoriceOnline Campaigns: banners, micro sites, remarketing and other online campaignsOMO "Don’t Fear the Dirt"Leader
OgilvyOnline Campaigns: banners, micro sites, remarketing and other online campaignsEnergadeLeader
OgilvyOnline Campaigns: banners, micro sites, remarketing and other online campaignsVodacom - SummerGigsSilver
Old Friends New TalentOnline Campaigns: banners, micro sites, remarketing and other online campaignsBidvest Car RentalBronze
RogerwilcoOnline Campaigns: banners, micro sites, remarketing and other online campaignsCoffee RunBronze
TLC MarketingOnline Campaigns: banners, micro sites, remarketing and other online campaignsAfrican BankLeader
VizeumOnline Campaigns: banners, micro sites, remarketing and other online campaignsIndieFin MulletsLeader
OgilvyOnline Campaigns: banners, micro sites,remarketing and other online campaignsAudi Q RangeSilver
Arc South AfricaSearch Marketing: SEO and PPCOne Day OnlyLeader
Human KindSearch Marketing: SEO and PPCHIPPO "BEFORE YOU COMMIT, HIPPO IT"Bronze
RogerwilcoSearch Marketing: SEO and PPCA Search PivotLeader
RogerwilcoSearch Marketing: SEO and PPCCoffee RunLeader
Ruby DigitalSearch Marketing: SEO and PPCWijnland Fertility SEO Campaign -Giving Birth to Organic ResultsLeader
Wunderman ThompsonSearch Marketing: SEO and PPCStandard Bank Personal LoansLeader
GorillaSocial Media (Social Media Platforms)AXE Level UpBronze
Joe Public ConnectSocial Media (Social Media Platforms)AA: InstamineBronze
LevergySocial Media (Social Media Platforms)New Balance Worn As OneSilver
LiquoriceSocial Media (Social Media Platforms)Hellmann’s Delicious SurpriseSilver
Mark1Social Media (Social Media Platforms)Pepsi Max- Win Like a BallerBronze
Meta MediaSocial Media (Social Media Platforms)Cell C_MediaPlay_Media LoungeBronze
MSCSPORTSSocial Media (Social Media Platforms)#KhosiConvoyLeader
OgilvySocial Media (Social Media Platforms)#OhSchweppesBronze
OgilvySocial Media (Social Media Platforms)Carling Black Label - #NoExcuse Body CountBronze
OgilvySocial Media (Social Media Platforms)Remarkable RegiftsBronze
Red SeptemberSocial Media (Social Media Platforms)Tibb Winter 2019Bronze
RogerwilcoSocial Media (Social Media Platforms)Use your (Hi)SensesLeader
TBWA/Hunt/Lascaris/DurbanSocial Media (Social Media Platforms)Sip of the Nation (TOPS at SPAR)Bronze
The 13th Floor Where Creatives LiveSocial Media (Social Media Platforms)Dunlop Warrior Women 2018Bronze
Conversation LABWebsitesThe IIE’s Varsity WebsiteLeader
Conversation LABWebsitesVega WebsiteLeader
OgilvyDirect Response Mass Media: TV, Print,Out-of-Home and RadioCarling Black Label - #NoExcuse isiZATHUGold
OgilvyDirect Response Mass Media: TV, Print,Out-of-Home and RadioKFC Bucket for OneGold
Publicis MachineEmail MarketingSealand Gear - The Sustainable InviteGold
Publicis MachineExperiential Media141 WaterGold
Riverbed Pty (Ltd)Experiential MediaAware.Org One on NicolGold
OgilvyMobile MarketingCarling Black Label - #NoExcuse isiZATHUGold
OgilvyOnline Campaigns: banners, micro sites, remarketing and other online campaignsVodacom - SuperProposalGold
OgilvyOnline Campaigns: banners, micro sites, remarketing and other online campaignsRemarkable RegiftsGold
OgilvyOnline Campaigns: banners, micro sites, remarketing and other online campaignsCastle - Smash the labelGold
Mindshare South Africa/JHBOnline Campaigns: banners, micro sites, remarketing and other online campaignsKFC #Now togetherGold
OgilvyOnline Campaigns: banners, micro sites,remarketing and other online campaignsClorets Breathe Out Proudly CampaignGold
Joe Public ConnectSocial Media (Social Media Platforms)Gynaguard #12OfficialVaginasGold
OgilvySocial Media (Social Media Platforms)KFC #NowTogetherGold
OgilvySocial Media (Social Media Platforms)KFC -Add HopeGold
OgilvySocial Media (Social Media Platforms)Castle - Smash the labelGold
OgilvySocial Media (Social Media Platforms)Vodacom - SuperproposalGold
Riverbed Pty (Ltd)Social Media (Social Media Platforms)Aware.Org One on NicolGold
The et al GROUPSocial Media (Social Media Platforms)The AVBOB Poetry ProjectGold
Wunderman ThompsonSocial Media (Social Media Platforms)Mondelez - PS Mzanzi Love SongsGold
Wunderman ThompsonSocial Media (Social Media Platforms)CDM - Eggstra Ordinary Egg Hunt (Easter)Gold
DukeBest Direct Marketing Cross Border CampaignYPO - Lead as OneBronze
Mortimer HarveyBest Direct Marketing Cross Border CampaignABSA: AFSICLeader
Mortimer HarveyBest Direct Marketing Cross Border CampaignAbsa Africa Financial Markets Index Report 2018Leader
Triple EightBest Direct Marketing Cross Border Campaign“Is my skin healthy?”Bronze
Triple EightBest Direct Marketing Cross Border Campaign“Opening the door to hygiene”Silver
Triple EightBest Direct Marketing Cross Border CampaignMortein Mums Against MalariaLeader
LevergyIntegrated Direct Marketing Campaign with under R500 000 budgetNew Balance Worn as OneBronze
DukeIntegrated Direct Marketing CampaignsPepsi - Win Like a BallerLeader
DukeIntegrated Direct Marketing CampaignsLet's Jive TogetherSilver
Hello SquareIntegrated Direct Marketing CampaignsTINKIES - MEGA MASH-UPLeader
Joe Public ConnectIntegrated Direct Marketing CampaignsChicken Licken: Big JohnLeader
LevergyIntegrated Direct Marketing CampaignsSasol #LimitlessLeader
LiquoriceIntegrated Direct Marketing CampaignsThe Unclean CatalogueLeader
OgilvyIntegrated Direct Marketing CampaignsRape Crisis Cape Town TrustBronze
OgilvyIntegrated Direct Marketing CampaignsRemarkable RegiftsBronze
OgilvyIntegrated Direct Marketing CampaignsAudi Black EditionSilver
OgilvyIntegrated Direct Marketing CampaignsKFC Bucket for OneSilver
RogerwilcoIntegrated Direct Marketing CampaignsCoffee RunLeader
The et al GROUPIntegrated Direct Marketing CampaignsBetterBond: Our name says it allSilver
TLC MarketingIntegrated Direct Marketing CampaignsAfrican BankLeader
OgilvyIntegrated Direct Marketing CampaignsKFC #NowTogetherGold
OgilvyIntegrated Direct Marketing CampaignsCastle - Smash the labelGold
OgilvyIntegrated Direct Marketing CampaignsVodacom - SummerGigsGold
TBWA/Hunt/Lascaris/DurbanIntegrated Direct Marketing CampaignsGlass of Not So Serious (TOPS at SPAR)Gold
The et al GROUPIntegrated Direct Marketing CampaignsThe AVBOB Poetry ProjectGold
CHEESE et al& MOBILEet alCRM ProgrammesFedhealth: “Made for You”Leader
Hello SquareCRM ProgrammesALBANY - IT’S PURE GENIUSLeader
IpsosCRM ProgrammesImperial Auto - Onboarding CXLeader
OgilvyCRM ProgrammesVodacom - SummerGigsBronze
CHEESE et al, MOBILEet alDatabase & analytics innovationFedhealth “Made for you”Bronze
OgilvyDatabase & analytics innovationDSTV - Loadshedding DStv NowGold
Flume Digital Marketing & PRAppsOrlando Pirates FC Official AppSilver
OnePointFour ConsultingAppsIb'umdlali Financial Literacy AppBronze
FCBArt DirectionAbsa GEN ASilver
Joe Public ConnectArt DirectionJet #MzansiMotherTongueBronze
Joe Public ConnectArt DirectionGynaguard #12OfficialVaginasLeader
LiquoriceArt DirectionOMO "Don’t Fear the Dirt"Leader
Mortimer HarveyArt DirectionABSA: Mining IndabaLeader
Mortimer HarveyArt DirectionAbsa Africa Financial Markets Index Report 2018Leader
OgilvyArt DirectionNSRI My DadBronze
OgilvyArt DirectionRemarkable RegiftsBronze
OgilvyArt DirectionVodacom - SuperproposalBronze
OgilvyArt DirectionCastle - Smash the labelSilver
TBWA/Hunt/Lascaris/DurbanArt DirectionGlass of Not So Serious (TOPS at SPAR)Bronze
GorillaBranded ContentAXE Level UpBronze
OgilvyBranded ContentKFC - Add hopeBronze
The CatalystBranded ContentHP #BETHEGENERATIONLeader
CHEESE et al& MOBILEet alInnovative SolutionsFedhealth: “Made for You”Leader
Conversation LABInnovative SolutionsThe IIE’s Varsity WebsiteSilver
LiquoriceInnovative SolutionsKnorr Takeaway TakeoverSilver
OgilvyInnovative SolutionsKFC Bucket for OneBronze
OgilvyInnovative SolutionsDSTV- LoadsheddingBronze
OnePointFour ConsultingInnovative SolutionsIb'umdlali Financial Literacy AppBronze
Publicis MachineInnovative Solutions141 WaterBronze
TBWA/Hunt/Lascaris/DurbanInnovative SolutionsSip of the Nation (TOPS at SPAR)Leader
The CatalystInnovative SolutionsHP #BETHEGENERATIONLeader
Wunderman ThompsonInnovative SolutionsMondelez - PS Mzanzi Love SongsBronze
DukeMost Effective Use of ContentBokomo - Dunk Like a BossBronze
Hello SquareMost Effective Use of ContentALBANY - IT’S PURE GENIUSLeader
Joe Public ConnectMost Effective Use of ContentGynaguard #12OfficialVaginasBronze
OgilvyMost Effective Use of ContentDStv Access SimulcastLeader
OgilvyMost Effective Use of ContentCarling Black Label - #NoExcuse isiZATHUSilver
TBWA/Hunt/Lascaris/DurbanMost Effective Use of ContentSip of the Nation (TOPS at SPAR)Bronze
The CatalystMost Effective Use of ContentHP #BETHEGENERATIONLeader
Triple EightMost Effective Use of ContentCONNECT-ED – high school sexuality educationLeader
Conversation LABUse of New TechnologiesThe IIE’s Varsity WebsiteLeader
GorillaUse of New TechnologiesAXE Level UpLeader
GorillaUse of New TechnologiesAXE Level Up - Sound DesignLeader
Joe Public ConnectUse of New TechnologiesBeer Finder: SALeader
LiquoriceUse of New TechnologiesKnorr Takeaway TakeoverSilver
OgilvyUse of New TechnologiesVodacom - SummerGigsLeader
The CatalystUse of New TechnologiesHP #BETHEGENERATIONLeader
Joe Public ConnectUX, Interface and Navigation DesignExpedia MoroccoBronze
Joe Public ConnectUX, Interface and Navigation DesignChicken Licken: Big JohnSilver
Joe Public ConnectUX, Interface and Navigation DesignExpedia SeyechellesSilver
OgilvyBranded ContentKFC #NowTogetherGold
OgilvyBranded ContentCastle - Smash the labelGold
Joe Public ConnectInnovative SolutionsAA: InstamineGold
OgilvyInnovative SolutionsCastle - Smash the labelGold
Publicis MachineInnovative SolutionsSealand Gear - The Sustainable InviteGold
Carat SAUse of New TechnologiesGuinnessGold
OnePointFour ConsultingUX, Interface and Navigation DesignIb'umdlali Financial Literacy AppGold
OgilvyNon Profit Direct Marketing CampaignCarling Black Label - #NoExcuse isiZATHULeader
OgilvyNon Profit Direct Marketing CampaignNSRI My DadLeader
OgilvyNon Profit Direct Marketing CampaignRape Crisis Cape Town TrustLeader
Oracle MediaAgency CredentialsOracle MediaLeader
TLC MarketingAgency CredentialsTLC MarketingSilver
RogerwilcoAgency of The YearRogerwilcoLeader
Triple EightAgency CredentialsTriple EightGold
OgilvyAgency of The YearOgilvyGold
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