How job seekers can leverage the art of social media for professional success

In today’s digital age, your online presence is more than a personal diary or collection of memories. It’s a reflection of your professional persona and personal brand, playing a crucial role in the hiring process. While creating an impressive CV and excelling in interviews are key steps to securing a job, there’s another factor that often flies under the radar – social media screening.

By Shani van Eck

16 May 2025

Image source: Freepik

1. The growing trend of social media screening

Social media screening has emerged as a powerful tool for employers. Leading providers like MIE now offer services that dive deep into a candidate’s online activities to provide additional insights beyond the CV.

So, what does this process involve? According to MIE, social media screening is a comprehensive assessment of a candidate’s public online presence, conducted in compliance with relevant legislation. Employers review public posts, photos, and interactions to understand a candidate’s values, behaviour, and suitability for the role. This trend reflects a growing recognition of the role social media plays in shaping professional perceptions.

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2. What employers are looking for

Employers aren’t just scanning social media to catch bad behaviour. While red flags like inappropriate posts, discriminatory language, or unethical conduct can be deal-breakers, companies also use social media screening to uncover positive qualities.

For example:

Cultural fit: Posts that align with the company’s values or mission.
Interests and aspirations: Content showcasing passions or professional goals.
Engagement: Active participation in industry-related discussions or sharing of thought leadership content.

This dual focus helps employers evaluate both potential risks and opportunities when considering candidates.

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3. Tips for job seekers to shine online

For job seekers, the rise of social media screening highlights the need for a polished and professional digital footprint. Here are practical steps to ensure your online presence works in your favour:

Audit your profiles: Regularly review your social media accounts. Delete or archive posts that could be seen as controversial or unprofessional. Ensure your profiles present you in a positive light.
Think before you post: Before sharing content, consider how it might be perceived. Avoid inflammatory language or divisive topics that could raise concerns.
Manage privacy settings: Leverage privacy tools to control who can view your posts. While nothing is ever truly private online, restricting access can protect your reputation.
Showcase your strengths: Use platforms like LinkedIn and Twitter to highlight achievements, share industry insights, and engage with professional communities. This demonstrates your expertise and enthusiasm for your field.

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4. Embracing the digital opportunity

Of course, social media can also be used as a powerful tool to raise your professional brand. By actively curating your online presence, you can:

Stand out: Highlight accomplishments and industry knowledge.
Network effectively: Engage with industry leaders and peers.
Demonstrate professionalism: Present yourself as a candidate who understands the balance between personal expression and professional decorum.

Social media screening is now a critical part of the hiring process, underscoring the importance of a thoughtful and strategic online presence. By auditing your profiles, managing your privacy, and showcasing your strengths, you can turn your digital footprint into an asset that impresses potential employers.

Happy networking and best of luck with your job search!