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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

RAPT BizTrendsTV | Nicole Adriaans: The future workplace

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

Image source: DC Studio from

Draft AI policy approved for publication for public comment

2 Apr 2026

AI projects are failing at alarming rates, and the problem started long before AI

AI projects are failing at alarming rates, and the problem started long before AI

2 Apr 2026

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AI redefines music and sparks a creative revolution

AI redefines music and sparks a creative revolution

Andile Mathobela 25 Mar 2026

The 'experience economy' has arrived as consumers' expectations shift

The 'experience economy' has arrived as consumers' expectations shift

Adheesh Ori 25 Mar 2026

The 10-person agency team is becoming one person with a laptop

The 10-person agency team is becoming one person with a laptop

Mathabatha Sexwale, Brave Group 25 Mar 2026

While linguistic patterns do exist and certain words have increased in frequency, the real issue is not the presence of AI, it is the absence of a distinctive voice (Source: @ Novelty Insider

AI sameness: It's not the use of AI, but how it used

24 Mar 2026

The Lead Creative | No more costume for Nando's, Investec's secret sauce

The Lead Creative | No more costume for Nando's, Investec's secret sauce

Danette Breitenbach 24 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

"We are facing a skills bifurcation, where the freelancers who embrace AI as a tool will command premium rates, and those who don’t will face price compression," Frank Ogagba, founder, Freelance Locals (Image source: © 123rf )

SA freelancers face a skills bifurcation, not a job apocalypse from AI - for now

23 Mar 2026

TTRO and UBU launch Red Horizon

TTRO and UBU launch Red Horizon

Mann Made 23 Mar 2026

Why South Africa already has the antidote to AI information overload

Why South Africa already has the antidote to AI information overload

icandi CQ 19 Mar 2026

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NSFAS dismisses viral image of R630k student payment as fake

18 Mar 2026

Brave Group has announced four strategic leadership appointments. Left to right: Vimbainashe Macheka – head of finance, Monica Gomes – group managing director, Nkateko Khosa – business unit director, Bold, Robyn Jones – group client service director (Image supplied)

Brave Group's strategic leadership appointments gear the group for growth

17 Mar 2026

"The Golden Age of Strategic PR" is the World PR Day’s (WPRD) official theme for 2026 (Image supplied)

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

Ivan Moroke (right) is joining Ann Nurock (left) as an executive director at Relationship Audits SA (Image supplied)

EXCLUSIVE | Ivan Moroke joins Ann Nurock at Relationship Audits

16 Mar 2026

As AI becomes the norm, humanity becomes the advantage

As AI becomes the norm, humanity becomes the advantage

Koo Govender, Advertising Media Forum 16 Mar 2026

#BizTrends2026 | Juno Media’s Tanya Schreuder: AI more scale, not more value

#BizTrends2026 | Juno Media’s Tanya Schreuder: AI more scale, not more value

Tanya Schreuder 13 Mar 2026

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

Danette Breitenbach 13 Mar 2026

Alwyn Strydom: Back to basics

Alwyn Strydom: Back to basics

Lumico 13 Mar 2026

Image source: vecstock from

Decoding copyright and ownership of AI-generated content under SA law

Carla Dennehy 12 Mar 2026

Ziphindiwe Ngcobo is the department executive for marketing at Isuzu Motors South Africa. Source: Supplied.

Marketing needs its human layer back

Ziphindiwe Ngcobo 12 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

The evolution of agencies from FTE* to...

11 Mar 2026

South Africa's Deputy Minister of the Presidency, Kenny Morolong, opened the TikTok Safer Internet Summit in Nairobi (Image supplied)

TikTok provides $200,000 in ad credits to expand AI media literacy in sub-Saharan Africa

11 Mar 2026

Source:

YouTube expands AI deepfake detection tool to journalists

11 Mar 2026

Turning dashboard data into headlines

Turning dashboard data into headlines

Location Bank 11 Mar 2026

The US is the most creative country in the world. Source: Warc.

Warc's Creative 100 rankings released

10 Mar 2026

Yassin Aberra, founder and CEO of Social Market Way, breaks down what social listening actually means, why legacy brands are moving now, and what the competitive stakes look like for those who don't (Image source: © 123rf )

What is social listening and why it is important

Yassin Aberra 9 Mar 2026

How everyday users and AI experts are experiencing the state of AI right now

How everyday users and AI experts are experiencing the state of AI right now

Ari Ramkilowan and Stef Adonis, Helm 9 Mar 2026

Creative Circle Best of the Year 2025 winners

Creative Circle Best of the Year 2025 winners

6 Mar 2026

Source:

AI is reviving the storyboard

Garon Campbell 6 Mar 2026

Entries to the Cannes Young Lions South Africa 2026 competition are officially open (Image source: @ Cannes Lions )

#CannesLions 2026 | South Africa opens entries for Young Lions 2026

4 Mar 2026

Hear the 'Titan of Transparency' on the $172bn online ad fraud crisis

Hear the 'Titan of Transparency' on the $172bn online ad fraud crisis

Association for Communication and Advertising 4 Mar 2026

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