Branding News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 1 day

Advertise your job vacancies

Jobs

Sales Representative Pretoria
Senior Event Producer & Strategic Lead Cape Town

More jobs Submit a job Open account

New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

View EBM Group's Biz Press Office

Multimedia

All Galleries Audios Videos

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

RAPT BizTrendsTV | Mongezi Mtati: Local is better

The Marketing + Media Alliance (MMA) Smarties South African 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Image source: dumitru B from

Protecting GUI IP: Why app icons are your best digital trade markRual Grobler

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

Source:

6 internal comms moves that turn culture into real resultsSamantha Page

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

The education group said it plans to make it have an international appeal. Sourc: Supplied.

Rosebank College gets a new name for international rebrand

Image source: dumitru B from

Protecting GUI IP: Why app icons are your best digital trade mark

By Rual Grobler 1 hour

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

22 hours

More news

Bonita Christie, business unit director, Publicis Commerce Experiential, says for brands, Q1 is the most strategically valuable quarter of the year (Image source: © 123rf )

Exclusive | Experiential marketing: The key to the golden quarter

Bonita Christie 17 Feb 2026

Sherylee Shaik (left) and Mmaphuti Rankapole-Tshifularo (right).

New CMO and CFO for Brand SA

17 Feb 2026

Africa’s creative future is now: Maxwell Ngari named CCO East Africa at Dentsu Creative

Africa’s creative future is now: Maxwell Ngari named CCO East Africa at Dentsu Creative

Dentsu 17 Feb 2026

Inaugural TourismX Brand Rankings announced

17 Feb 2026

#BizTrends2026 | Retroviral’s Giulia Benincá Hanger-Hill: Don’t believe in trends, believe in brands

#BizTrends2026 | Retroviral’s Giulia Benincá Hanger-Hill: Don’t believe in trends, believe in brands

Giulia Benincá Hanger-Hill 16 Feb 2026

Social media is no longer just a place to share updates; it is a key space where identity is crafted, negotiated and performed (Image source: © 123rf )

How social media is quietly rewriting South African identity

13 Feb 2026

Source:

Why brands can become emotional lifelines in times of crisis

13 Feb 2026

App Your Game’s Yusuf Abrahams says neuroinclusive design is the real competitive edge for 2026 (and after) (Image supplied)

#BizTrends2026 | App Your Game’s Yusuf Abrahams: Neuroinclusive design, the real competitive edge for 2026

Yusuf Abrahams 13 Feb 2026

Marilize Jacobs from VocalCord PR and Reputation Management says if you still think PR stands for ‘press release’, this update is your wake-up call (Image supplied)

PR's shift from messaging to managing trust

Marilize Jacobs 12 Feb 2026

Michel van Rijmenant, Chimera Creative, CEO and creative director says the question facing creative agencies today isn’t whether technology will change our industry but whether creativity will remain central to shaping what comes next (Image supplied)

#BizTrends2026 | Chimera Creative’s Michel van Rijmenant: A new renaissance of creativity

Michel van Rijmenant 12 Feb 2026

Seasoned communications professionals Melissa Attree (left) and Keri-Ann Stanton (right) have launched a new type of agency that doesn’t follow the rules, it makes them (Image Lesley Svenson @Bizcommunity)

A new agency open from Thursday to Monday, with a twist

12 Feb 2026

The top young creatives who won the chance to represent Kenya globally at Cannes Lions 2026 (Image supplied)

#CannesLions2026 Young Kenyan creatives set for Young Lions competition

11 Feb 2026

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

10 Feb 2026

Effie Awards SA issues call for judges for 2026 programme

Effie Awards SA issues call for judges for 2026 programme

Association for Communication and Advertising 10 Feb 2026

Avatar appoints MD, promotes from within

10 Feb 2026

F45's Karen Loader explains how functional fitness, strength, pilates and recovery are reshaping sports marketing (Image supplied)

#BizTrends2026 | F45's Karen Loader: 3 pillars reshaping sports marketing

Karen Loader 9 Feb 2026

Effie 2026 call for entries announced

Effie 2026 call for entries announced

Association for Communication and Advertising 9 Feb 2026

Zahra Mirza (left) has been appointed group managing director and Nigel Matthews (right) as executive creative director for Boomtown (Image supplied)

Dual leadership appointments sets agency up for its most ambitious chapter yet

6 Feb 2026

#BizTrends2026 | Reach Africa’s Leslie Adams: 5 streaming trends for 2026

#BizTrends2026 | Reach Africa’s Leslie Adams: 5 streaming trends for 2026

Leslie Adams 6 Feb 2026

How are leading brands harnessing trust and AI to drive growth, create value, and deliver meaningful impact? (Image source: © 123rf )

5 lessons: How leading brands are harnessing trust and AI

6 Feb 2026

Bibi Bonnecwe, Executive Creative Director at Brave Group looks at why in 2026 human truths matter more than marketing trends (Image supplied)

#BizTrends2026 | Brave Group’s Bibi Bonnecwe: Why human truths matter more than marketing trends

Bibi Bonnecwe 5 Feb 2026

Source:

Why keeping quiet about the family feud gave Brand Beckham a commercial boost

Ashleigh Logan-McFarlane 5 Feb 2026

From TymeBank to GoTyme Bank: A bold new digital-first approach

4 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

#BizTrends2026 | Up & Up Group’s Jacques Cilliers: AI is everywhere. Taste is our advantage.

#BizTrends2026 | Up & Up Group’s Jacques Cilliers: AI is everywhere. Taste is our advantage.

Jacques Cilliers 4 Feb 2026

Driving the future of creativity: Dentsu Creative SA ranks 5 in the region

Driving the future of creativity: Dentsu Creative SA ranks 5 in the region

Dentsu 4 Feb 2026

Richard Lord, freelance media specialist, questions whether programmatic digital OOH (pDOOH) is just a gimmick (Image source: © Dark Sky

Is programmatic digital OOH (pDOOH) a gimmick?

Richard Lord 3 Feb 2026

Social media is now the arena in which discovery, trust-building, conversation and purchase coexist in a single motion; one uninterrupted swipe (Image supplied)

One uninterrupted swipe: Social media more than the top of the funnel

3 Feb 2026

Meet the woman building a beauty brand on the streets of Joburg

Karabo Ledwaba 3 Feb 2026

Let's do Biz