IAB BOOKMARKS AWARDS & SUMMIT Special Section

All the speakers from left to right: Stephane Rogovsky, the CEO and founder of R Squared; Amanda Sevasti Alves, head of CX and digital at Publicis Machine; rapper turned businessman, Siya Metane from SlikourOnLife; Nicole Capper, MD and owner of Mango-OMC; well-known blogger; Aqeelah Harron-Ally from Fashion Breed and Hayden Manuel, sportstyle ZA marketing manager at Puma South Africa.
#IABInsightSeries: Digital influencer marketing in the spotlight

Influencer marketing is a young segment in digital marketing, yet it is one that is growing rapidly and is taking up a key role in marketing campaigns. Episode 12 of the IAB's Insight event series focused on this topic. We interviewed the panellists to get their views on the topic...

By Juanita Pienaar 6 Dec 2019

2020 Bookmark Awards Special Honours Category still open for IAB SA members (and they are free to enter)
2020 Bookmark Awards Special Honours Category still open for IAB SA members (and they are free to enter)

The Bookmarks Special Honours Category is where the industry recognises those individuals, skills and companies that have gone beyond the benchmark in digital...

Issued by IAB South Africa 28 Nov 2019

2020 Bookmark Awards judges are announced
2020 Bookmark Awards judges are announced

The IAB SA has announced a panel of industry leaders who will judge the Bookmark Awards in 2020...

Issued by IAB South Africa 14 Nov 2019

Entries are now open for the 2020 Bookmark Awards
Entries are now open for the 2020 Bookmark Awards

The 2020 IAB SA Bookmark Awards are open for entries. With a focus on digital excellence, tangible business impact, and a simplified entry process, this industry award is poised to represent the best in digital for 2020...

Issued by IAB South Africa 3 Oct 2019

The Bookmark Awards 2020 Jury President announced
The Bookmark Awards 2020 Jury President announced

The IAB SA Bookmark Awards has announced Andrea Quaye, Vice President of Marketing at Anheuser-Busch InBev, as the 2020/2021 Jury President...

Issued by IAB South Africa 27 Sep 2019

Left to right - IAB SA CEO, Paula Hulley; Stina van Rooyen, the head of brands at Kantar; Camilla Clerke, ECD at HelloFCB; and Luzuko Tena from the paid search team at 2U.
IAB Insight Series: Beating the benchmark

The latest IAB SA Insight Series event was focused on beating the benchmark...

By Maroefah Smith 26 Sep 2019

Paula Hulley, Khensani Nobanda and Dale Hefer. Image supplied.
#BREAKINGNEWS: IAB SA to endorse Nedbank IMC Conference 2020

IAB SA CEO Paula Hulley, this week, announced the synergistic collaboration between the organisation representing the interests of the South African digital industry and the Nedbank IMC Conference in 2020...

19 Sep 2019

Panellists at the IAB Insight Series, Episode 9: Benchmarking Digital Excellence - Work that Wins in Digital (L to r) Jarred Cinman, CEO VMLYR; Paula Hulley, IAB South Africa CEO; Ricky Hendricks, digital marketing manager Tencent Africa; Emma Carpenter, group design director Fjord (Accenture); Siyabonga Africa, South Africa Media Innovation Programme and Nomacala Mpeta, head of learning Digify.
IAB Insight Series: Benchmarking for success

As open source becomes more prolific, benchmarking will become more important...

By Danette Breitenbach 2 Sep 2019

Paula Hulley
Photographer: Rikki Hibbert
#IABSummit19: 7 insights into the direct brand economy

In her opening address at the IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, IAB CEO Paula Hulley shared seven key insights from the IAB Global Direct Brand Report on the direct brand economy...

By Jessica Tennant 5 Jun 2019

Wayne Hull
Photographer: Rikki Hibbert
#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

Kalliebree Keynerd, head of social media at Joe Public Connect, Mongezi Mtati, MD at WordStart, Dali Tembo, CEO Instant Grass International, Kirigo Kamore, content manager McCann1886, Danette Breitenbach, Bizcommunity freelance journalist.
#IABSummit19: Balancing the power of the new now

The IAB #BizTrends19 panel at the IAB Summit taking place Thursday, 30 May at the Joburg Theatre in Braamfontein, will be discussing 'Balancing the Power of the New Now'...

By Jessica Tennant 28 May 2019

#IABSummit19: Gareth Lloyd to speak on going beyond the click
#IABSummit19: Gareth Lloyd to speak on going beyond the click

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 24 May 2019

#IABSummit19: Dudu Mkhwanazi to speak on the connected city
#IABSummit19: Dudu Mkhwanazi to speak on the connected city

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...

By Jessica Tennant 23 May 2019

Image supplied. From left to right: Paula Hulley from the IAB, Dan Pinch from King James, Ansa Leighton, from DQ&A, Razia van der Schuur from Change News Digital (ex. IOL), Karyn Strybos from Everlytic, and Godfrey Parkin of Britefire.
IAB Insight Series: How relevant content can deliver results across digital channels

The IAB Insight Series recently held its 5th episode, discussing how content across digital channels and devices can deliver the results we need...

By Juanita Pienaar 21 May 2019

The crux of King's presentation. Image via .
#DigitalAgencyShowcase: Lessons on idea-led ideas with King James Group

In the final session of Red & Yellow School's #digitalagencyshowcase, King James Group co-founder Alistair King shared his 'secret sauce' on the thinking that keeps them top of the Loeries and IAB Bookmarks' digital agency rankings in South Africa...

By Leigh Andrews 21 May 2019

A screen grab from VML's rebranding work for Edgars with Sho Madjozi, to better reflect the client and consumers.
#DigitalAgencyShowcase: Better reflecting the true SA client and consumer with VML

In what's become known as the most diverse and inclusive session of the Red & Yellow School's #digitalagencyshowcase, VML South Africa's marketing director Loki Magerman was joined by Tumelo Popela, Jason Kubheka and Louise Steenpoorte in showcasing how their work gets to the true heart of the SA consumer...

By Leigh Andrews 20 May 2019

#IABSummit19: Marcel Botha to speak on manufactured stories
#IABSummit19: Marcel Botha to speak on manufactured stories

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 17 May 2019

Schwella says doing truly dirputive work boils down to doing the brave thing.
#DigitalAgencyShowcase: Playing in culture with TBWA\Hunt\Lascaris

In the third session of the second digital agency showcase, held at Red & Yellow School on 16 May 2019, alumnus Johann Schwella, now digital creative director at TBWA\Hunt\Lascaris, said the drive is no longer just to be best in class but only in class. Agencies today are not competing with other agencies but with culture, making it harder than ever to stand out. Here's how to do so...

By Leigh Andrews 17 May 2019

Robyn Campbell and Mark Tomlinson of HelloFCB+.
#DigitalAgencyShowcase: Emphasis on the silent 'plus' at HelloFCB+

Rob Stokes, chairman of Red and Yellow School, got their second #digitalagencyshowcase underway by calling Mark Tomlinson and Robyn Campbell of HelloFCB+ to the podium, to explain the process of combining Hellocomputer and FCB Cape Town as HelloFCB+, and why the 'plus' is silent but so important...

By Leigh Andrews 16 May 2019

Ashish Williams, CEO of Mediacom and IAB SA Research Council lead, Nicole Gundelfinger, group marketing manager, Cash Converters, Candice Goodman, MD Mobitainment and IAB Education Council, Johan Walters, managing consultant at DQ&A and Mongezi Mtati, Ornico's marketing manager. © .
IAB Insight Series: Customer key to digital success

Digital is often viewed by organisations as a silver bullet to leapfrog into the 21st Century and meet their customers' needs, but with a plethora of channels and technology types, as well as an overwhelming amount of data, is it really that simple?...

By Danette Breitenbach 14 May 2019

Image source: Gallo/Getty
#IABSummit19: The new now

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed IAB SA CEO Paula Hulley to find out what to expect from this year's theme and insights...

By Jessica Tennant 18 Apr 2019

Carmen Murray, founder of Boo-Yah!
#Bookmarks2019: The importance of digital is to be of service to humans first

Boo-Yah! founder Carmen Murray walked away with the award for the 'Best Individual Contribution to Digital' at this year's Bookmarks and explains why she believes that the importance of digital is to be of service to humans first...

By Juanita Pienaar 17 Apr 2019

#Bookmarks2019: Bravery in telling stories without fear or favour
#Bookmarks2019: Bravery in telling stories without fear or favour

Eyewitness News recently won a Bookmarks' Gold for its Poisonous Bullets: The Silent Betrayal of Sindiso Magaqa three-part podcast series...

By Jessica Tennant 16 Apr 2019

Of this picture, Van Wyk says: "I don’t believe in heroes. I do, however, believe in exceptional people. In 2012 I met adv. Thuli Madonsela, then Public Protector, for the first time."
#Bookmarks2019: Pauli Van Wyk on why you don't just walk into a job as "investigative journalist"

Pauli van Wyk, the IAB SA's Bookmarks Awards 2019's inaugural Best Online Journalist Black Pixel-winner, talks us through what it takes to succeed as an investigative journalist...

By Leigh Andrews 12 Apr 2019

#Bookmarks2019: Transformation isn't just about your scorecard or employing more black people
#Bookmarks2019: Transformation isn't just about your scorecard or employing more black people

Having won the same award in 2017, Nomacala Mpeta, head of learning at Digify Africa, explains why they're proud to be recognised a second time for leading the push for transformation in digital and encourages more agencies and NGOs to recognise the need to do so as a business imperative in corporate SA...

By Jessica Tennant 11 Apr 2019

Holly Meadows, editor of Cosmopolitan SA. Image supplied.
Q&A w/ Holly Meadows, Bookmarks' Best Marketer 2019

Holly Meadows, editor of Cosmopolitan SA walked away with the award for 'Best Marketer' at the 11th annual Bookmark Awards hosted at The Forum in Bryanston last month...

By Juanita Pienaar 10 Apr 2019

Arc Interactive wins big at the IAB Bookmarks 2019
Arc Interactive wins big at the IAB Bookmarks 2019

Johannesburg-based digital marketing agency, Arc Interactive, won three silver awards at last Thursday night's IAB SA Bookmarks 2019 Awards ceremony...

Issued by Arc Interactive 5 Apr 2019

Choma wins silver at Bookmark Awards 2019
Choma wins silver at Bookmark Awards 2019

Choma, an online magazine aimed at young South African women, was nominated in the Public Service and NPO Platforms category and walked away with a silver award at this year's Bookmark Awards...

Issued by Arc Interactive 4 Apr 2019

A golden night for Ogilvy at the 2019 IAB Bookmark Awards
A golden night for Ogilvy at the 2019 IAB Bookmark Awards

Once again Ogilvy and its clients managed to lead the Bookmarks in the increasingly important categories of Mobile, CRM, Loyalty programmes, Gamification, Content Strategy, Online Video and Social Media...

Issued by Ogilvy & Mather 4 Apr 2019

Anthony Molyneaux, multimedia journalist for Tiso Blackstar Group.
#Bookmarks2019: Raising awareness without stepping over into sensationalism

Anthony Molyneaux, multimedia journalist at Tiso Blackstar Group, was awarded Online News Video Gold at IAB SA's Bookmarks Awards 2019 for his nine-minute reconstruction video, which mapped out the final hours of murdered Stellenbosch student, Hannah Cornelius and the 11-hour rampage that left four victims in its wake. Here, he explains the success of longer-form video and strong storytelling in a snappy digital world...

By Leigh Andrews 4 Apr 2019

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