IAB BOOKMARKS AWARDS & SUMMIT

The crux of King's presentation. Image via .
#DigitalAgencyShowcase: Lessons on idea-led ideas with King James Group

In the final session of Red & Yellow School's #digitalagencyshowcase, King James Group co-founder Alistair King shared his 'secret sauce' on the thinking that keeps them top of the Loeries and IAB Bookmarks' digital agency rankings in South Africa...

By Leigh Andrews 15 hours ago

#IABSummit19: Marcel Botha to speak on manufactured stories
#IABSummit19: Marcel Botha to speak on manufactured stories

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 17 May 2019

A screen grab from VML's rebranding work for Edgars with Sho Madjozi, to better reflect the client and consumers.
#DigitalAgencyShowcase: Better reflecting the true SA client and consumer with VML

In what's become known as the most diverse and inclusive session of the Red & Yellow School's #digitalagencyshowcase, VML South Africa's marketing director Loki Magerman was joined by Tumelo Popela, Jason Kubheka and Louise Steenpoorte in showcasing how their work gets to the true heart of the SA consumer...

By Leigh Andrews 1 day ago

Schwella says doing truly dirputive work boils down to doing the brave thing.
#DigitalAgencyShowcase: Playing in culture with TBWA\Hunt\Lascaris

In the third session of the second digital agency showcase, held at Red & Yellow School on 16 May 2019, alumnus Johann Schwella, now digital creative director at TBWA\Hunt\Lascaris, said the drive is no longer just to be best in class but only in class. Agencies today are not competing with other agencies but with culture, making it harder than ever to stand out. Here's how to do so...

By Leigh Andrews 17 May 2019

Robyn Campbell and Mark Tomlinson of HelloFCB+.
#DigitalAgencyShowcase: Emphasis on the silent 'plus' at HelloFCB+

Rob Stokes, chairman of Red and Yellow School, got their second #digitalagencyshowcase underway by calling Mark Tomlinson and Robyn Campbell of HelloFCB+ to the podium, to explain the process of combining Hellocomputer and FCB Cape Town as HelloFCB+, and why the 'plus' is silent but so important...

By Leigh Andrews 16 May 2019

Ashish Williams, CEO of Mediacom and IAB SA Research Council lead, Nicole Gundelfinger, group marketing manager, Cash Converters, Candice Goodman, MD Mobitainment and IAB Education Council, Johan Walters, managing consultant at DQ&A and Mongezi Mtati, Ornico's marketing manager. © .
IAB Insight Series: Customer key to digital success

Digital is often viewed by organisations as a silver bullet to leapfrog into the 21st Century and meet their customers' needs, but with a plethora of channels and technology types, as well as an overwhelming amount of data, is it really that simple?...

By Danette Breitenbach 14 May 2019

Image source: Gallo/Getty
#IABSummit19: The new now

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed IAB SA CEO Paula Hulley to find out what to expect from this year's theme and insights...

By Jessica Tennant 18 Apr 2019

Carmen Murray, founder of Boo-Yah!
#Bookmarks2019: The importance of digital is to be of service to humans first

Boo-Yah! founder Carmen Murray walked away with the award for the 'Best Individual Contribution to Digital' at this year's Bookmarks and explains why she believes that the importance of digital is to be of service to humans first...

By Juanita Pienaar 17 Apr 2019

#Bookmarks2019: Bravery in telling stories without fear or favour
#Bookmarks2019: Bravery in telling stories without fear or favour

Eyewitness News recently won a Bookmarks' Gold for its Poisonous Bullets: The Silent Betrayal of Sindiso Magaqa three-part podcast series...

By Jessica Tennant 16 Apr 2019

Of this picture, Van Wyk says: "I don’t believe in heroes. I do, however, believe in exceptional people. In 2012 I met adv. Thuli Madonsela, then Public Protector, for the first time."
#Bookmarks2019: Pauli Van Wyk on why you don't just walk into a job as "investigative journalist"

Pauli van Wyk, the IAB SA's Bookmarks Awards 2019's inaugural Best Online Journalist Black Pixel-winner, talks us through what it takes to succeed as an investigative journalist...

By Leigh Andrews 12 Apr 2019

#Bookmarks2019: Transformation isn't just about your scorecard or employing more black people
#Bookmarks2019: Transformation isn't just about your scorecard or employing more black people

Having won the same award in 2017, Nomacala Mpeta, head of learning at Digify Africa, explains why they're proud to be recognised a second time for leading the push for transformation in digital and encourages more agencies and NGOs to recognise the need to do so as a business imperative in corporate SA...

By Jessica Tennant 11 Apr 2019

Holly Meadows, editor of Cosmopolitan SA. Image supplied.
Q&A w/ Holly Meadows, Bookmarks' Best Marketer 2019

Holly Meadows, editor of Cosmopolitan SA walked away with the award for 'Best Marketer' at the 11th annual Bookmark Awards hosted at The Forum in Bryanston last month...

By Juanita Pienaar 10 Apr 2019

Arc Interactive wins big at the IAB Bookmarks 2019
Arc Interactive wins big at the IAB Bookmarks 2019

Johannesburg-based digital marketing agency, Arc Interactive, won three silver awards at last Thursday night's IAB SA Bookmarks 2019 Awards ceremony...

Issued by Arc Interactive 5 Apr 2019

Choma wins silver at Bookmark Awards 2019
Choma wins silver at Bookmark Awards 2019

Choma, an online magazine aimed at young South African women, was nominated in the Public Service and NPO Platforms category and walked away with a silver award at this year's Bookmark Awards...

Issued by Arc Interactive 4 Apr 2019

A golden night for Ogilvy at the 2019 IAB Bookmark Awards
A golden night for Ogilvy at the 2019 IAB Bookmark Awards

Once again Ogilvy and its clients managed to lead the Bookmarks in the increasingly important categories of Mobile, CRM, Loyalty programmes, Gamification, Content Strategy, Online Video and Social Media...

Issued by Ogilvy & Mather 4 Apr 2019

Anthony Molyneaux, multimedia journalist for Tiso Blackstar Group.
#Bookmarks2019: Raising awareness without stepping over into sensationalism

Anthony Molyneaux, multimedia journalist at Tiso Blackstar Group, was awarded Online News Video Gold at IAB SA's Bookmarks Awards 2019 for his nine-minute reconstruction video, which mapped out the final hours of murdered Stellenbosch student, Hannah Cornelius and the 11-hour rampage that left four victims in its wake. Here, he explains the success of longer-form video and strong storytelling in a snappy digital world...

By Leigh Andrews 4 Apr 2019

CellCgirl wins Silver at 2019 Bookmarks Awards
CellCgirl wins Silver at 2019 Bookmarks Awards

CellCgirl walked away with a Silver Pixel at the prestigious IAB Bookmarks Awards last Thursday night...

Issued by Arc Interactive 4 Apr 2019

Rasoaisi captions this as follows - an intelligent physicist with weird hair once said: “An object in motion stays in motion with the same speed and in the same direction”, and this is why I enjoy and prefer being in constant motion.
#BehindtheSelfie with... Teboho Rasoaisi

This week, we go behind the selfie with digital marketing specialist Teboho Rasoaisi, currently in a digital media strategist and campaign manager role at Mortimer Harvey, agency winner of the IAB SA's #Bookmarks2019 Pixel for Purpose, for the Road Accident Fund's #AlwaysRemember campaign...

By Leigh Andrews 3 Apr 2019

24.com wins publisher of the year at 2019 Bookmarks Awards
24.com wins publisher of the year at 2019 Bookmarks Awards

24.com walked away with top honours at the prestigious IAB Bookmarks Awards, scooping eight awards across diverse categories...

Issued by The SpaceStation 2 Apr 2019

#Bookmarks2019: King James Group dominates
#Bookmarks2019: King James Group dominates

The King James Group not only took home Best Agency and its client Sanlam, Best Brand, the agency also won a whopping 32 awards at the 11th annual Bookmarks last night.

By Danette Breitenbach 29 Mar 2019

#Bookmarks2019: ALL THE WINNERS!
#Bookmarks2019: ALL THE WINNERS!

The 11th annual Bookmark Awards, hosted at The Forum in Bryanston last night, 28 March 2019, culminated in 142 winners, all truly representative of the South African digital landscape...

29 Mar 2019

Image source: Gallo/Getty
IAB Insight Series: 6 principles of future focus in the digital economy

The IAB Insight Series held the last edition of its Q1 instalment, namely 'The Future of Work', this time focusing on transformation in the digital economy and the principles of future focus...

By Jessica Tennant 8 Mar 2019

Jerry Mpufane, Bookmarks 2019 jury president.
IAB announces finalists for 2019 Bookmarks

The IAB has announced its finalists for the 11th Annual Bookmark Awards that will be held at The Forum, Bryanston on 28 March 2019...

1 Mar 2019

Mpufane captions this: “M&C Saatchi Abel’s rooftop entertainment deck is a great vantage point to absorb both the beauty and energy of our beautiful city of JHB.”
#BehindtheSelfie with... Jerry Mpufane

This week, we go behind the selfie with Jerry Mpufane, chairman of the M&C Saatchi JHB Group as well as IAB SA Bookmark Awards jury president...

By Leigh Andrews 27 Feb 2019

From l-r: Michelle Beh, MD The Jupiter Drawing Room Cape Town, Basil Fortuin, digital publisher for 24.com, Media 24, Adhil Patel, global director at Kantar TNS, Kelly Driscoll, Sanlam Digital Group digital marketing and social media manager, Karin du Chenne, CEO South Africa, Insights Kantar TNS and Lotang Mokoena, a strategist from VML. © .
IAB Insight Series: These are the trends transforming the digital economy

The IAB Insight Series held its second event on The Future of Work, where a panel of experts in the field shared insights on trends transforming the digital economy...

By Juanita Pienaar 25 Feb 2019

IAB SA launches insight series, in partnership with Meltwater and The Radisson Hotel Group
IAB SA launches insight series, in partnership with Meltwater and The Radisson Hotel Group

The IAB SA has launched an exciting new series of strategically aligned events for the digital industry. Held in partnership with Meltwater and The Radisson Hotel Group, the series will give the industry smart, actionable and meaningful insights...

Issued by IAB SA 19 Feb 2019

Ticket sales have opened for the 2019 Bookmark Awards
Ticket sales have opened for the 2019 Bookmark Awards

IAB SA has announced that ticket sales are now open for 11th Annual Bookmark Awards that will be held at The Forum, Bryanston on 28 March 2019...

12 Feb 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

Brand safety: It's about more than fake news
Brand safety: It's about more than fake news

While brands have come under increasing scrutiny for funding fake news sites, however inadvertently, it's not the only online reputational risk they face...

By Neil Pursey 22 Nov 2018

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