Advertising News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 3 days

Advertise your job vacancies

Jobs

Financial Accountant Sandton
Multi Media Content Producer Johannesburg
SEO and GEO Specialist Johannesburg
Senior SEO and Automation Specialist Johannesburg
Creative Lead Johannesburg
Account Director Johannesburg

More jobs Submit a job Open account

Multimedia

All Galleries Audios Videos

Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Joe Public brings home a haul of Pencils and Merits at The One Show 2026

Joe Public brings home a haul of Pencils and Merits at The One Show 2026Joe Public

Source:

Warc identifies 8 blockers to advertising effectiveness

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

Hansa Pilsener’s witty radio campaign raises a beer to the over-30sJoe Public

Why we get in the way of our best ideas

Why we get in the way of our best ideasM+C Saatchi Abel

Source:

Warc identifies 8 blockers to advertising effectiveness

1 day

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

1 day

More news

SA agencies shine on the global stage at the International Echo Awards 2025

SA agencies shine on the global stage at the International Echo Awards 2025

DMASA 16 Jan 2026

Source:

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

#BizTrends2026 | Motherland Omni's Mpho Mothapo: Radio Trends in 2026

#BizTrends2026 | Motherland Omni's Mpho Mothapo: Radio Trends in 2026

Mpho Mothapo, Motherland OMNi 16 Jan 2026

#BizTrends2026 | dentsu SSA's Dawn Rowlands: While marketing talks about innovation, Africa built it

#BizTrends2026 | dentsu SSA's Dawn Rowlands: While marketing talks about innovation, Africa built it

Dawn Rowlands 16 Jan 2026

Source:

Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell ads

Bruce Schneier and Nathan Sanders 16 Jan 2026

Start your career in creative technology with Ogilvy: Applications now open!

Start your career in creative technology with Ogilvy: Applications now open!

Ogilvy South Africa 16 Jan 2026

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

15 Jan 2026

WOO president Tom Goddard. Source: WOO.

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

#BizTrends2026 | ACA executive director Gillian Rightford: The Renaissance is back. Leadership must catch up.

#BizTrends2026 | ACA executive director Gillian Rightford: The Renaissance is back. Leadership must catch up.

Gillian Rightford 14 Jan 2026

New York Festivals has opened entries for its 2026 Advertising Awards with a new campaign from Grey New York that calls out awards gimmicks and puts the focus back on the work. (Image supplied)

NYF Advertising Awards open for 2026 with a sharp “no BS” message

14 Jan 2026

Image credit: on Pexels

#BizTrends2026 | Jessica Gbedemah: Gen Z and the future of influence in an always-on world

Jessica Gbedemah 14 Jan 2026

How to articulate your brand purpose into a lived experience

Nadia Hearn 13 Jan 2026

SA entrepreneurs get new brand-building support network

13 Jan 2026

Source:

WPP turns decades of data into AI agents with new Agent Hub

12 Jan 2026

Source:

‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

Jaclyn L. Tanenbaum and Karen Anne Wallach 12 Jan 2026

Source:

Historic advertiser interest as NBCUniversal sells out Milan Cortina 2026 Olympics slots

9 Jan 2026

WPP Media Sports wants to reinvent sport marketing (Image source: © National Geographic Kids

WPP Media Sports wants to reinvent sport marketing

8 Jan 2026

Adheesh Ori, senior director within Accenture Song, South Africa says the South African automotive landscape is clearly evolving, not only through technology or electrification, but in the mindset of the customer behind the purchase (Image source: © 123rf )

Meeting the South African modern car buyers where the customer experience matches the expectation

Adheesh Ori 8 Jan 2026

Image credit: on Pexels

From sun safety to sex appeal: what sunscreen ads reveal about beauty ideals and power

Lauren Alex O'Hagan and Lame M. Kenalemang-Palm 8 Jan 2026

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

Source:

Roblox unveils new ad format to captivate Gen Z and Gen Alpha

7 Jan 2026

Source:

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

The One Club for Creativity reveals 2025 Global Rankings

The One Club for Creativity reveals 2025 Global Rankings

5 Jan 2026

Source:

How ChatGPT could change the face of advertising, without you even knowing about it

2 Jan 2026

What does European and African consumer behaviour reveal about status, history and power (Image source: © 123rf )

Acknowledging loud: Defining the next era of luxury growth

Ray Langa 31 Dec 2025

KFC's home-home campaign highlights urban vs rural life in Africa

KFC's home-home campaign highlights urban vs rural life in Africa

24 Dec 2025

Schweppes returns with bold new look, iconic Skittle bottle and straight drinking flavours for today's changing social moments (Image supplied)

A bold new chapter for iconic brand Schweppes

24 Dec 2025

Elite Hyrox athlete new Manzi Water brand ambassador

MANZI Water 23 Dec 2025

Who to watch: Africa's Top 10 PR professionals

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

The Odd Number named Financial Mail AdFocus Mid-Sized Agency of the Year

The Odd Number named Financial Mail AdFocus Mid-Sized Agency of the Year

The Odd Number 19 Dec 2025

Let's do Biz