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Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

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New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

PROMOTED

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!Cycle of Life

PROMOTED

Your customers know when you’re faking it

Your customers know when you’re faking itCristelle Snyman, Everlytic

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TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

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#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

The human paradox: The faster AI advances, the more human connection matters

The human paradox: The faster AI advances, the more human connection mattersCharne Munien, Rogerwilco

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

Isu Elihle Awards open for entries with R30,000 for first place

Isu Elihle Awards open for entries with R30,000 for first place

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

Maria McCloy is pictured in her Johannesburg apartment which is often used for film and television productions like Kings of Joburg. Source: Supplied.

Tributes pour in for Maria McCloy ahead of Joburg Theatre memorialKarabo Ledwaba

The future of OTC marketing lies in the recommendation momentMichael Gullan

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

By Danette Breitenbach 1 hour

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

22 hours

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Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

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Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

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Global survey highlights the balance between human experience and AI innovation

Global survey highlights the balance between human experience and AI innovation

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South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

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Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

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Isu Elihle Awards open for entries with R30,000 for first place

Isu Elihle Awards open for entries with R30,000 for first place

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(Source: )

Icasa proposes radio frequency spectrum rule changes with new draft amendments

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The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Agency Scope China | Economic context the biggest challenge

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The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

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Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

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Maria McCloy is pictured in her Johannesburg apartment which is often used for film and television productions like Kings of Joburg. Source: Supplied.

Tributes pour in for Maria McCloy ahead of Joburg Theatre memorial

Karabo Ledwaba 3 days

The future of OTC marketing lies in the recommendation moment

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Celerity to showcase the future of business messaging at London Tech Week 2026

Celerity to showcase the future of business messaging at London Tech Week 2026

Celerity.chat 2 days

The growing role of data and AI in media buying

The growing role of data and AI in media buying

TDMC 2 days

Converge Africa 2026 brings Africa’s digital commerce ecosystem together in Cape Town

Converge Africa 2026 brings Africa’s digital commerce ecosystem together in Cape Town

Converge Africa 2 days

Why brands must humanise the AI narrative to preserve consumer trust

Why brands must humanise the AI narrative to preserve consumer trust

Penquin 2 days

Transformation pays off as Brave Group recognised as a top employer

Transformation pays off as Brave Group recognised as a top employer

Brave Group 3 days

Source: Image supplied

Calling SA’s creators: 2026 Content Creator Awards now open

15 May 2026

The education group said it plans to make it have an international appeal. Sourc: Supplied.

Rosebank College gets a new name for international rebrand

15 May 2026

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#CannesLions2026: Ad law and self-regulation summit debuts at Cannes Lions

15 May 2026

MEA region has done well at The One Show. Source: Supplied.

Accenture Song SA dominates One Show MEA with 3 Golds

15 May 2026

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Mediamark 15 May 2026

Why 3RC’s blog content matters to gen Z

Why 3RC’s blog content matters to gen Z

3RC 15 May 2026

Protecting African stories from the threat of piracy

Protecting African stories from the threat of piracy

MultiChoice 15 May 2026

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

Brendan Seery 14 May 2026

On relationships, not results: What an 8.2 Radar survey really reflects

On relationships, not results: What an 8.2 Radar survey really reflects

Daniel Malherbe, Lumico 14 May 2026

Sentech, MDDA and GCIS parter to drive digital transformation in community media

Sentech, MDDA and GCIS parter to drive digital transformation in community media

SENTECH 14 May 2026

AI visibility and AEO for B2B businesses

AI visibility and AEO for B2B businesses

Luke Marthinusen, MO Agency 14 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Kantar 14 May 2026

The best place to advertise in South Africa

The best place to advertise in South Africa

Broad Media 14 May 2026

Africa news

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

2 days

Isu Elihle Awards open for entries with R30,000 for first place

Isu Elihle Awards open for entries with R30,000 for first place

2 days

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Mediamark 15 May 2026

Protecting African stories from the threat of piracy

Protecting African stories from the threat of piracy

MultiChoice 15 May 2026

International

#CannesLions2026 | Creative Marketer of the Year named

2 days

The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Agency Scope China | Economic context the biggest challenge

2 days

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