#LunchtimeMarketing: Why developing a digital mindset is imperative today
Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing and Leadership every Thursday at 12pm on ebizradio.com, discuss the reasons why developing a digital mindset is crucial today.
"Digital mindset", a term coined by Vivienne Banke in 2013, refers to the knowledge and experiences that each of us has gained in a rapidly digitising world. It's all about how our beliefs and thoughts are influenced by our experiences in this digital age.
Think of it as a way to approach and tackle the digital world. It's about being open-minded and adaptable to change and having the ability to succeed in a world that's increasingly data-driven and technology-focused.
In short, having a digital mindset means having a positive attitude and the right skills to confidently navigate the digital landscape.
![The damage to Tesla’s brand value by Elon Musk's actions exceeded Brand Finance’s initial predictions (Image source: @ Equilar https://www.equilar.com/ Equilar]])](https://biz-file.com/c/2603/806661-300x156.png?2)
