#LunchtimeMarketing: Improving customer segmentation
Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing and Leadership every Thursday at 12pm on ebizradio.com, discuss how customer segmentation can help companies in the expansion stage.
Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar needs and buying characteristics.
