Every End is a New Beginning

"A little knowledge that acts is worth infinitely more than much knowledge that is idle." ~ Kahil Gibran. It is in this vein that the Inside Track to Graphic Communication series has been written. It has been a taster to enlighten you, the buyers, about how print really works. For every topic covered here, in the basics of print, there are 5 more, not yet explored.

17 Oct 2004

The series has taken you on a journey from start to finish, given you the inside info and taught you how to actively contribute to the success of a project rather than sitting helplessly on the sidelines.

So, to sum up 9 articles of tips and advice...5 Printing Pearls

Be a Team Player

Develop a strategic partnership with your graphic communication house. You are the expert in your field, they are the experts in theirs. Team up and work together. You'll make a formidable combination.

Be Involved

Learn as much as you can about the processes that need to happen from creative to fulfilment. Understand your role and your project will be more successful.

Be Selective

Choose your partners carefully. Don't be afraid to ask them questions. Make sure that they are capable of forming a strong, lasting partnership.

Be Informed

The more knowledge you have, the better decisions you will be able to make. When it comes to price particularly, get informed and remember, compare apples with apples.

Be Brave

Technology is changing everything we know in marketing. You can keep up; just don't be afraid to try something new. Talk to your graphic communication partner. They'll even hold your hand if you like.

If you are interested in enriching yourself further contact Creda. Creda's Graphic Communications Academy (CGCA) is run regularly to educate their customers about print. The bottom line is an education that makes you more creative and your projects vastly more efficient and profitable.

Anybody can participate, from people with entry level knowledge to those with expert knowledge. Contact Bully Charton, Director of Fun, at The Creda Graphic Communications Academy to find the next available course.

Bully Charton: or 021 505 6100.