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Here, he shares HGTV's recipe for success and future partnerships and opportunities.
Our many real estate, home renovation and competition series ignite such a passionate audience. Home is our DNA and our audience can’t get enough. The HGTV success is grounded in three important principles.
The focus of my visit to the South African market is about helping the local Discovery team and their advertising representatives DMS (DStv Media Sales) understand how we integrate commercial clients into our on-air shows on HGTV in America.This ranges from in-show product placement to on-screen graphics, and is really customised to meet the clients' requirements, but in a way, that doesn't affect viewer enjoyment of our shows. It's a fine balance and one I navigate every day!
While I have been here, we have had a series of very exciting one-to-one meetings with some key endemic clients for HGTV South Africa, and I'm looking forward to hearing about successes that come from these meetings.
In 2020, our transformations will be bigger than ever and that’s not just our big renovations, but how those renovations transform the lives of our homeowners.
We think America is ready for some more heartwarming television. This epic series will be followed by several other tentpole events throughout the year.
HGTV is on DStv channel 177. Follow the channel on the following social media platforms: Facebook | Twitter | Instagram | Pinterest.