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The only significant changes in listening on an individual station level were seen in the community radio sector. Of the 188 community stations measured by the South African Audience Research Foundation (SAARF), only three showed a change in their audience reach.
Jozi FM was the only radio station to show positive growth over the previous period.
Listening levels
Compared to listening levels in RAMS Dec 2012, current levels remain unchanged. Over the year previous however, weekly levels are up significantly. Quarter-hour listening levels are slightly higher on weekday mornings, while weekend afternoon levels are lower now than they were a year ago.
Listening levels are:
Time spent listening
Total time spent listening (TSL) per day is down by one minute, as was the case in the previous RAMS release. TSL is 3h30 per day, and 24h30m per week.
Three community stations bucked the medium's trend of stability. They posted significantly changed audience levels compared to the previous RAMS release.
New stations
RAMS Feb 2013 provides the first audience figures for Hope Radio (0.3%, 11,000 listeners in the Western Cape), and PE FM 87.6 (1000 listeners in the Eastern Cape). Both stations' audience figures are based on large-urban data only.
The second RAMS release of 2013 will be on 9 May 2013.