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Marketing & Media#YouthMonth: Lethiwe Ndawonde, junior brand manager at Mr Price Sport on self-esteem
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It comes as no surprise that nine out of the top 10 radio stations in the country reside within the SABC stable. With stations like Metro FM and Ukhozi FM trail-blazing as the biggest commercial and public mandate platforms dominating in their respective categories with 4.3million and 7,6million listeners, respectively. Their reach and appeal have been instrumental in developing new talent and growing local brands for many years.
Radio 2000 – the big winner in this year’s awards - has shot from 393,000 to 700,000 listeners in just one year! The station’s growing reach was confirmed at this year’s The Radio Awards, where they single-handedly scoop five awards, including station of the year.
As a result of this remarkable performance across our radio offering, SABC Radio will be effecting only minimal changes to its Line-up for the year under review. Most of the stations have shown healthy gains in listenership figures. This is an indication that the strategies that have been put in place continue to ensure that SABC Radio remains at the crest of the airwaves.
As our valued clients, we would also like to take this opportunity to thank you for trusting SABC to grow your brand and your business. We are convinced that our growth is your growth. Here’s to another year of fulfilling and rewarding partnership. Our account executives are always on standby to continue serving you reputably.
List of Awards:
Sources: BRC RAMS, February 2020 & The Radio Awards 2020