[Biz Takeouts Lineup] 25: Social media as a customer interaction channel

• Show host: Brendan Jack (@brendanjack)
  
• In-studio guests: Guy Kilfoil (@GuyKilfoil), head of communications, BMW South Africa (@BMW_SA); and Micheal Wilson (@msbwilson), media manager of Melrose Arch (@Melrosearch).

• Discussion topics:
  
  
  • Social media as a customer interaction channel
    
  • The effectiveness of social media in distributing news, updates as well as dealing with complaints from consumers
    
  • Are social media campaigns targeting desired audiences and how are they measured?
    
  • Are South African businesses using social media effectively and are they using social media to its full potential in marketing products?

• Weekly news roundup: Bizcommunity marketing manager Warren Harding (@BizcomWazza)

How to listen

• Internet radio/Streaming audio: 2oceansVibe Radio
  
• Mobile: iPhone, Blackberry or Android apps

Comments or questions

• Email: moc.ytinummoczib@stuoekatzib
  
• Twitter: tweet @brendanjack, @BizcomWazza or @SimoneBiz using the hashtag #biztakeouts
  
• Facebook: 2oceansVibe Radio

Podcast

A podcast of the show will be available in the Biz Takeouts special section on Biz later during the week.

PS. If you missed last week's, [Biz Takeouts Lineup] 24: Mobile/tablet apps in advertising, marketing show, download (43.8MB) or listen to the podcast (47:52 minutes).

Episode 24: Mobile/tablet apps in advertising, marketing



Date: 6 June 2012 Length: 47:52min File size: 43.8MB Host: Brendan Jack

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

For more:

• Bizcommunity Special Section: Biz Takeouts
  
• Bizcommunity Search: Biz Takeouts
  
• Previous Biz Takeouts podcasts: Bizcommunity
• Bizcommunity: twitterfall
  
• Twitter Search: #biztakeouts OR "Biz Takeouts"
  
• Email: moc.ytinummoczib@stuoekatzib