Amapiano: The global groove for marketers and brands

Amapiano's rise to global fame is undeniable, from dominating South African townships to garnering over 600 million views on TikTok. For us, this presents an unparalleled opportunity to tap into its vibrant energy and connect with our consumers on a deeper level. By incorporating Amapiano into advertisements, events, and social media campaigns, we can create authentic emotional connections that leave a lasting impact.

Nkomo and Kgothadi emphasise the power of collaborations and partnerships with Amapiano artists, which amplify brand messaging, expand reach, and create unforgettable experiences. So, let's groove to the rhythm of Amapiano together. Embrace its authenticity, leverage its global success, and unleash the power of this genre to elevate our brands to new heights of greatness.

To listen click here.