Hyundai Kona: Adding colour to the city

8 Jan 2019

In a bid to showcase its newest edition their SUV Family, the Hyundai Kona, to the market, Hyundai collaborated with AfroPunk, an annual arts festival that includes live music, film, fashion and art, to illustrate how the car can be brought to life in an alternative and cool way.

The announcement of the collaboration was made at the Kona studio at Menlyn Mall Pretoria on Thursday, 20 December, amidst the hustle and bustle of the festive season in full swing which presented the perfect opportunity for consumers to spoil themselves and their loved ones this holiday season.

Consumers were given a chance to colour in the car the way they want, with that, stand a chance to win the ultimate prize, a Hyundai Kona!

The #KONAxAFROPUNK event saw consumers come in numbers to colourful experience which hosted a number of famous faces in the music space, including Mafikizolo, Manthe Rabane and Lerato Kganyago who came to enjoy the silent disco performance by DJ Muzi among other activities.

“With the Hyundai Kona, we want to attract the larger-than-life group of audience, who believe in expressing themselves, who don’t deliberately do what is deemed 'odd' but, are just merely being themselves. And we thought that a collaboration with AfroPunk speaks to the consumers for whom the Kona was created for,” says Oscar Makola, Hyundai South Africa’s Marketing Director.

Filled with colour and amazing features, the Hyundai Kona is a subcompact five-door crossover SUV, that will definitely turn heads this summer. Available in two-tone colour options, you can be sure to take on the urban jungle.

The Kona studio will stage an intimate, money-can’t-buy experience at AfroPunk’s main event at Constitution Hill on 30 and 31 December.

DNA Brand Architects is a one-of-a-kind company that takes your brand where it has never been before, creating unexpected alignments that will shake up your market and blow your mind.