Magazines ABC Q4 2020: Categories continue to haemorrhage

11 Feb 2021

The attrition in the magazine category continues in the Audit Bureau of Circulation (ABC) Q4 with many sectors losing members as the sector battles with resignations, discontinuations and terminations.

Magazines ABC Q4 2020: Categories continue to haemorrhage

Consumer magazines

The trend of no submissions and discontinued publications continued from the previous quarters into Q4. In the Woman’s Special category for the six publications there was no data, two no submissions, one ceased publication, one reregistered, one resigned and one change cycle.

The Woman’s General category had only four magazines submit data, but all four - Kuier, Fairlady, Sarie and True Love - showed increase over the previous quarter and prior year. It had seven resignation, one no submission and two discontinued.

The Parenting category also suffered with only three submissions out of 11, all which had declines on the previous quarter and prior year.

Overall, there was a sprinkling of increases on the previous quarter with The Gardner /Tuiner, Go! Drive & Camp/Ry & Sleep, Magnum and Compleat Golfer showing good numbers.

Arts Culture and Heritage
Publication	Period	Frequency	Paid circulation	Free circulation	Total circulation	% change quarter	% change year
Jewish Life	Oct -Dec	Mtly	0	5,970	5,970	-24.7%	-49.8%
Val de Vie Magazine	Jan -Dec	2xA	459	14,900	15,359	45.4%	45.4%
Business and News
Business Brief.	Jul -Dec	AltM	50,473	1,515	51,988	-1.9%	-30.2%
Financial Mail	Oct -Dec	Wkly Fr	10,848	804	11,652	9.2%	-12.9%
Finweek	Oct -Dec	F	9,642	1,930	11,572	20.2%	-22.6%
Forbes Africa	Oct -Dec	Mtly	7,433	835	8,268	31.8%	-38.0%
Green Economy Journal (formerly Green Business Journal)	Jul -Dec	AltM	0	0	Terminated
Noseweek	Oct -Dec	Mtly	0	0	Changed Frequency
Personal Finance	Jan -Dec	Q	0	0	No Submission
SA Real Estate Investor Magazine	Oct -Dec	Mtly	0	15,437	15,437	-1.7%	-4.7%
Celebrity
People	Oct -Dec	F	0	0	Resigned
Conservation and Wildlife
African Birdlife	Jul -Dec	AltM	6,877	635	7,512	-18.9%	-19.7%
KRUGER MAGAZINE	Jan -Dec	4xA	0	0	No Submission
Entertainment
Eat Out	Jan -Dec	Ann	14,567	4,942	19,509	-1.4%	-1.4%
Hello Johannesburg	Oct -Dec	Mtly	0	0	Discontinued
Hello Pretoria	Oct -Dec	Mtly	0	0	Discontinued
TV Plus (Afrikaans)	Oct -Dec	F	15,023	0	15,023	-1.4%	-15.1%
TV Plus (English)	Oct -Dec	F	5,177	0	5,177	3.3%	-27.1%
Family Interest
Bona	Oct -Dec	Mtly	0	0	Resigned
Drum	Oct -Dec	Wkly Fr	0	0	Discontinued
Huisgenoot	Oct -Dec	Wkly Tue	133,839	5,706	139,545	-3.9%	-14.0%
LIG	Oct -Dec	11xA	14,256	115	14,371	-7.7%	-15.0%
Plus 50	Jul -Dec	6xA	5,724	401	6,125	-1.7%	2.1%
The Big Issue	Oct -Dec	Mtly	0	0	Terminated
The Crest	Jul -Dec	7xA	0	12,711	12,711	4.0%	10.2%
The Ridge	Jul -Dec	8xA	0	15,764	15,764	2.2%	8.6%
Things to do with kids Magazine	Jan -Dec	Q	0	0	Resigned
You	Oct -Dec	Wkly Wed	69,121	3,641	72,762	-2.3%	-12.6%
Farming
Farmbiz	Oct -Dec	Mtly	0	0	Discontinued
Farmer's Weekly	Oct -Dec	Wkly Fr	7,337	0	7,337		-19.8%
Grond tot Mond	Jan -Dec	Q	2,478	2,471	4,949	-32.8%	-32.8%
Landbouweekblad	Oct -Dec	Wkly Wed	17,741	0	17,741	-3.1%	-14.3%
Landbouweekblad Boereplanne	Jul -Jun	Ann	0	0	Deregistered
Landbouweekblad Vee	Jan -Dec	Ann	9,681	0	9,681	24.1%	24.1%
Marktoe!	Oct -Dec	Mtly	0	10,233	10,233	3.4%	-2.4%
Veeplaas.	Oct -Dec	11xA	5,128	2,154	7,282	-5.2%	-16.0%
Health & Wellbeing
Grow to Eat	Jan -Dec	3xA	11,515	2,811	14,326
Odyssey Magazine.	Jul -Jun	Q	3,600	412	4,012	0.0%
Home
REAL\|life Magazine	Jul -Jun	Q	0	0	Discontinued
Conde Nast House & Garden	Oct -Dec	Mtly	10,189	2,505	12,694		-53.1%
Easy DIY	Jul -Jun	Q	0	0	Changed Publisher
Food and Home Entertaining	Oct -Dec	Mtly	0	0	Resigned
Habitat	Jul -Dec	AltM	0	0	Discontinued
House & Leisure.	Jul -Dec	AltM	0	0	Resigned
Idees/Ideas	Jul -Dec	AltM	15,386	512	15,898	4.5%	6.2%
Kuier Combo	Jul -Jun	2xA	0	0	Deregistered
Landbouweekblad Boerekos	Jul -Jun	2xA	0	0	Deregistered
Lose It	Jan -Dec	Q	15,996	0	15,996	-9.7%	-9.7%
SA Garden and Home	Oct -Dec	Mtly	0	0	Resigned
SA Home Owner	Oct -Dec	11xA	19,621	3,162	22,783	4.0%	-24.5%
Sarie Kos	Jul -Jun	Q	22,112	750	22,862	0.0%	-6.1%
Sarie Woon	Jul -Jun	Ann	0	0	Deregistered
The Gardener / Die Tuinier	Oct -Dec	Mtly	21,333	3,522	24,855	32.6%	-18.3%
Tuis Home	Oct -Dec	Mtly	76,899	646	77,545	9.1%	12.2%
Tuis Opknap / Home Renovations.	Jul -Jun	Ann	0	0	No Submission
Tuis Verf / Home Paint	Jul -Jun	Ann	0	0	No Submission
Tuis Werf / Home Yard	Jul -Jun	Ann	0	0	No Submission
Visi	Jul -Dec	6xA	12,925	667	13,592	-8.3%	-7.4%
Leisure
Let’s Braai / Kom ons Braai (former The Ultimate Braai)	Jul -Jun	Ann	10,987	3,014	14,001	0.0%	-22.3%
Silver Digest	Jan -Dec	4xA	0	8,626	8,626	-16.3%	-16.3%
Southern Vines	Jan -Dec	Q	0	0	No Submission
The Coffee Mag	Jul -Jun	Q	0	0	No Submission
Male
Destiny Man Magazine	Jul -Dec	AltM	0	0	No Submission
GQ..	Oct -Dec	11xA	3,943	1,865	5,808		-59.6%
Men's Health	Oct -Dec	Mtly	0	0	Discontinued
Popular Mechanics	Oct -Dec	Mtly	12,869	970	13,839		-37.0%
Stuff.	Jul -Dec	AltM	0	0	No Submission
Very Interesting (former Braintainment)	Jul -Dec	AltM	10,832	1,735	12,567		-28.2%
Motoring
Bike SA	Oct -Dec	Mtly	11,438	1,001	12,439		-26.0%
Car	Oct -Dec	Mtly	38,222	6,390	44,612	4.3%	-25.5%
Caravan & Outdoor Life / Kamp & Karavaan	Oct -Dec	Mtly	0	0	No Issue
Driven Magazine	Oct -Dec	Mtly	0	12,282	12,282	-10.3%	-29.3%
Leisure Wheels	Oct -Dec	Mtly	0	0	Discontinued
SA4x4	Oct -Dec	Mtly	0	0	No Issue
Super Bike	Oct -Dec	Mtly	0	0	Resigned
Parenting
Baba & Kleuter.	Jul -Dec	AltM	7,568	0	7,568	-14.0%	-32.6%
Baby's and Beyond	Jan -Dec	Q	2,199	5,870	8,069	-42.4%	-42.4%
Child Magazine - Cape Town	Jan -Dec	Q	0	0	Resigned
Child Magazine - Durban	Jan -Dec	Q	0	0	Resigned
Child Magazine - Johannesburg	Jan -Dec	Q	0	0	Resigned
Child Magazine Pretoria	Jan -Dec	Q	0	0	Resigned
MamaMagic Milestones	Jan -Dec	Q	0	0	Digital Only
Mamas & Papas.	Oct -Dec	Mtly	0	0	Discontinued
Mother & Child	Jul -Dec	AltM	0	0	No Issue
Your Baby.	Jul -Dec	AltM	0	0	Discontinued
Your Pregnancy.	Jul -Dec	AltM	6,221	134	6,355	-25.9%	-36.8%
Pets
Animaltalk	Oct -Dec	Mtly	4,867	59,629	64,496	2.0%	590.1%
Dog Directory	Jan -Dec	Ann	0	0	Terminated
Sport and Hobby
Africa's Sportsman Magazine	Jan -Dec	4xA	0	0	Resigned
Bicycling	Jul -Dec	AltM	0	0	Resigned
Compleat Golfer	Oct -Dec	Mtly	5,294	295	5,589	16.4%	-31.1%
Equestrian Life	Jul -Jun	Q	0	0	Discontinued
Game & Hunt/Wild & Jag	Oct -Dec	Mtly	15,490	39,412	54,902	1.8%	117.8%
HQ	Jul -Dec	6Wk	0	0	Terminated
Kick Off	Oct -Dec	Mtly	15,426	168	15,594	-15.3%	-25.1%
Magnum	Oct -Dec	Mtly	13,094	0	13,094	18.5%	30.2%
Runners World.	Jul -Dec	AltM	0	0	Resigned
SA Cricket.	Jan -Dec	Q	0	0	No Submission
SA Flyer	Oct -Dec	Mtly	0	0	Terminated
SA Rugby	Oct -Dec	Mtly	18,501	2,041	20,542	-15.0%	-30.2%
Wildland Magazine	Oct -Dec	Mtly	50,001	918	50,919	4.3%	-25.1%
Travel Tourism & Hospitality
Cape Etc.	Jan -Dec	3xA	1,712	6,161	7,873	-22.8%	-22.8%
Getaway	Oct -Dec	Mtly	17,171	1,607	18,778		-38.6%
go! Drive & Camp and Weg! Ry & Sleep	Oct -Dec	Mtly	31,009	0	31,009	32.3%	23.7%
SA Country Life	Oct -Dec	Mtly	0	0	Resigned
The Great Outdoors Guide / Die Groot Buitelewegids	Jan -Dec	Ann	0	0	No Issue
TravelIdeas.	Jul -Dec	AltM	0	18,501	18,501		318.1%
Weg / Go Platteland	Jul -Jun	Q	22,213	1,153	23,366	0.0%	-13.1%
Weg/Go	Oct -Dec	Mtly	49,306	0	49,306	19.8%	7.6%
Woman's General
Cosmopolitan.	Jul -Dec	10xA	0	0	Resigned
Destiny Magazine.	Jul -Dec	AltM	0	0	No Submission
Essentials	Oct -Dec	Mtly	0	0	Resigned
Fairlady	Oct -Dec	Mtly	34,447	404	34,851	26.4%	28.8%
Glamour	Oct -Dec	11xA	8,667	3,895	12,562		-56.3%
Good Housekeeping.	Jul -Dec	AltM	0	0	Resigned
Kuier	Oct -Dec	F	78,358	0	78,358	9.7%	-8.8%
Move!	Oct -Dec	F	0	0	Discontinued
Rooi Rose	Oct -Dec	Mtly	0	0	Resigned
Sarie	Oct -Dec	Mtly	60,522	2,018	62,540	19.5%	14.7%
True Love	Oct -Dec	Mtly	23,851	1,924	25,775	13.0%	16.9%
Vroue Keur	Oct -Dec	Wkly Fr	0	0	Resigned
Woman and Home	Oct -Dec	Mtly	0	0	Resigned
Women's Health.	Oct -Dec	11xA	0	0	Discontinued
Your Family	Oct -Dec	Mtly	0	0	Resigned
Woman's Special
Bruidsgids	Jan -Dec	Ann	0	0	No Submission
Nubian Bride.	Jul -Jun	2xA	0	0	No Submission
SA Wedding Album	Jan -Dec	2xA	0	0	Ceased Publishing
Sarie Bruid	Jul -Jun	Ann	0	0	Deregistered
Troukoors	Jan -Dec	Ann	0	0	Resigned
Wedding Guide	Jul -Jun	Ann	0	0	Changed Cycle
Youth
Barbie Magazine.	Jul -Dec	6Wk	5,746	274	6,020		-47.1%
Post Matric	Jan -Dec	Ann	0	0	Resigned
The Official Safeways K53 Learner's and Driver's Manual.	Jan -Dec	Ann	0	0	No Submission
Very Interesting Junior	Oct -Dec	Mtly	18,451	2,528	20,979	-1.3%	.

B2B magazines

The category had 25 publications that made gains on the previous quarter and prior year. The Civil Construction, Electrical Engineering and Architecture categories fared the best while the Retail category, with no submissions performed the worst. Four of the seven magazines under Civil Construction gained on the previous quarter and on the prior year, while Electrical Engineering had two. The Architecture category saw all its seven publications submit data. Timber IQ had an increase of 46.5% for both the previous quarter and prior year.

Black Business Quarterly and Money Marketing were the only two stand outs in the Management category.

Of the 13 Retail publications, only three submitted data.

Agricultural
Publication	Period	Frequency	Paid circulation	Free circulation	Total circulation	% change quarter	% change year
Agri Inc. Die Boer / The Farmer.	Jul -Dec	AltM	0	0	Digital Only
Harvest SA	Jul -Dec	AltM	0	0	No Submission
OVK Nuus/News	Jan -Dec	4xA	0	4,873	4,873	0.4%	0.4%
Pro Agri	Oct -Dec	Mtly	0	0	No Submission
SA Graan / Grain	Oct -Dec	Mtly	0	15,888	15,888	0.2%	-0.8%
SABI Magazine	Jul -Dec	AltM	12	2,178	2,190		-55.1%
Stockfarm	Oct -Dec	Mtly	4,854	1,445	6,299	-8.3%	-11.1%
Wineland	Oct -Dec	Mtly	105	3,143	3,248	0.0%	-11.1%
Architecture
earthworks.	Jan -Dec	Q	138	8,580	8,718	2.2%	2.2%
Floors in Africa	Jul -Dec	6xA	0	17,987	17,987	2.0%	-5.9%
Leading Architect & Design	Jul -Dec	AltM	69	6,839	6,908	-5.7%	-20.6%
SA Building Review	Jan -Dec	Ann	1,202	9,834	11,036	-4.0%	-4.0%
Timber IQ	Jul -Dec	AltM	8	6,381	6,389	46.1%	50.3%
To Build	Jan -Dec	3xA	0	6,941	6,941	-29.2%	-29.2%
Walls & Roofs in Africa	Jul -Dec	6xA	0	17,027	17,027	-2.0%	-10.0%
Automotive
Automotive Business Review	Jul -Dec	10xA	0	0	Resigned
Road Ahead The	Jan -Dec	Q	0	121,302	121,302	1141.6%	1141.6%
SA TREADS	Jul -Jun	Q	0	4,929	4,929	0.0%	-29.6%
Civil Construction
Civil Engineering	Oct -Dec	11xA	21	15,121	15,142	4.7%	14.9%
Concrete Trends	Jan -Dec	Q	0	1,968	1,968	10.7%	10.7%
Construction Review.	Jul -Dec	AltM	0	1,805	1,805		-7.0%
Construction World	Oct -Dec	Mtly	0	10,692	10,692	9.1%	51.0%
IMIESA	Oct -Dec	11xA	3	6,603	6,606	6.6%	21.7%
Plant Equipment & Hire	Oct -Dec	Mtly	0	0	Discontinued
Precast	Jul -Jun	3xA	0	0	No Submission
Spec Handbooks	Jan -Dec	Ann	1	2,405	2,406
Communications
Media The.	Jul -Dec	8xA	0	0	Resigned
Nex Media	Jul -Jun	4xA	0	42,757	42,757	0.0%	969.2%
SA Profile	Jan -Dec	Ann	1,020	27,287	28,307	-5.3%	-5.3%
The Gapp Magazine	Jul -Dec	AltM	0	2,140	2,140	-75.1%	-44.5%
Electrical Engineering
Electricity & Control	Oct -Dec	Mtly	0	8,735	8,735	12.9%	108.7%
ESI Africa	Jul -Jun	Q	0	0	No Submission
Sparks Electrical News	Oct -Dec	Mtly	0	9,247	9,247	21.7%	52.5%
Engineering - Other
Capital Equipment News	Oct -Dec	Mtly	0	8,046	8,046	13.2%	83.8%
Dataweek	Oct -Dec	F	0	2,820	2,820		-9.9%
Energy Decisions	Jul -Jun	Ann	0	0	No Submission
Engineering News	Oct -Dec	Wkly Fr	0	0	Rebranded
MechChem Africa	Oct -Dec	Mtly	0	0	Changed Frequency
MechChem Africa.	Jul -Dec	AltM	0	6,305	6,305
Motion Control	Jul -Jun	Q	0	0	No Submission
Plumbing Africa	Oct -Dec	Mtly	128	7,561	7,689	-5.2%	31.3%
Refrigeration and Airconditioning	Oct -Dec	Mtly	23	7,378	7,401	6.9%	6.3%
SA Instrumentation & Control	Oct -Dec	Mtly	0	4,079	4,079		-9.8%
Water & Sanitation Africa	Jul -Dec	AltM	5	5,579	5,584	0.2%	12.2%
Health and Wellbeing
Fire Protection	Jan -Dec	Q	715	219	934	-37.3%	-37.3%
Hi-Tech Security Solutions	Oct -Dec	11xA	0	3,873	3,873		-11.2%
International Dentistry Africa Edition	Jul -Dec	AltM	0	2,865	2,865	-29.4%	-28.9%
MDR Medical Desk Reference	Jan -Dec	Ann	863	431	1,294	13.9%	13.9%
Medical Chronicle	Oct -Dec	11xA	2	8,186	8,188	3.8%	-35.6%
MIMS	Oct -Dec	Mtly	2,335	414	2,749		-2.7%
MIMS Guide to OTC Products	Jan -Dec	Ann	0	0	Resigned
Modern Medicine Magazine.	Jul -Dec	AltM	657	3,487	4,144	-10.9%	-4.7%
Occupational Health Southern Africa	Jul -Dec	AltM	0	0	No Submission
SHEQ Management	Jul -Dec	AltM	40	4,837	4,877	4.8%	-19.4%
South African Pharmaceutical & Cosmetic Review	Oct -Dec	11xA	21	2,782	2,803	3.1%	5.6%
The Specialist Forum Journal	Oct -Dec	11xA	0	7,994	7,994	12.4%	5.5%
Hospitality Catering and Tourism
Explore South Africa.	Jan -Dec	Q	0	12,535	12,535	30.8%	30.8%
Leading Venues	Jan -Dec	Ann	0	0	Discontinued
Meetings	Jul -Dec	AltM	0	6,082	6,082	50.5%	47.2%
The Meetings & Event Planner (former SA Conference Directory)	Jan -Dec	Ann	0	8,359	8,359	-2.7%	-2.7%
Travel News Features	Oct -Dec	Mtly	0	0	No Issue
Industry
Analytical Reporter	Jul -Dec	AltM	1	6,399	6,400	16.0%	21.5%
Cold Link Africa	Jul -Dec	AltM	15	2,802	2,817	-39.0%	0.6%
Eastern Cape Business..	Jul -Jun	Ann	0	9,602	9,602	0.0%	-1.9%
Eastern Cape Industrial & Business News	Jul -Dec	AltM	0	0	Resigned
Free State Business	Jan -Dec	Ann	0	9,944	9,944	0.0%	0.0%
Gauteng Companies..	Jul -Jun	Ann	0	9,839	9,839	0.0%	-1.0%
Industrial Buyer	Jul -Dec	AltM	17	6,693	6,710	-4.5%	-50.2%
Jewellers' Network Directory	Jan -Dec	Ann	0	3,350	3,350
KwaZulu Natal Business..	Jul -Jun	Ann	0	9,761	9,761	0.0%	-0.5%
KZN Industrial & Business News	Jul -Dec	AltM	0	0	Resigned
Lighting in Design.	Jan -Dec	Q	0	4,242	4,242	39.1%	39.1%
Limpopo Business.	Jan -Dec	Ann	0	9,933	9,933
Limpopo Business..	Jul -Jun	Ann	0	0	Changed Cycle
Mpumalanga Business.	Jan -Dec	Ann	0	9,935	9,935
Mpumalanga Business..	Jul -Jun	Ann	0	0	Changed Cycle
Nepad Annual	Jul -Jun	Ann	0	0	No Submission
North West Business..	Jan -Dec	Ann	0	0	Changed Cycle
Northern Cape Business..	Jul -Jun	Ann	0	9,615	9,615	0.0%	-1.8%
Opportunity (Exploring Business Prospects in SA)	Jul -Dec	AltM	0	0	Changed Frequency
Resource.	Jan -Dec	Q	828	3,553	4,381	81.9%	81.9%
SA Affordable Housing	Jul -Dec	AltM	16	5,284	5,300	85.1%	56.3%
SA Jewellery News	Oct -Dec	Mtly	0	0	Terminated
Smart Energy International	Jul -Dec	AltM	0	2,712	2,712		-50.5%
South African Business.	Jan -Dec	2xA	0	18,986	18,986	-4.6%	-4.6%
South African Food Review	Oct -Dec	11xA	5	4,575	4,580	9.0%	-0.2%
The Green Building Handbook	Jan -Dec	Ann	0	0	No Submission
The Responsible & Sustainable Tourism Handbook.	Jul -Jun	Ann	0	0	No Submission
The Sustainable Energy Resource Handbook.	Jul -Jun	Ann	0	0	No Submission
The Sustainable Water Resource Handbook.	Jul -Jun	Ann	0	0	No Submission
Western Cape Business	Jan -Dec	Ann	0	9,923	9,923	0.1%	0.1%
Information and Computer Technology
Brainstorm	Oct -Dec	11xA	5,296	2,592	7,888	2.9%	-24.9%
The Margin	Jan -Dec	Q	0	3,696	3,696	0.1%	0.1%
Management
African Decisions	Jan -Dec	Q	656	10,450	11,106	-23.5%	-23.5%
Afropolitan.	Jul -Jun	Q	0	0	No Submission
Black Business Quarterly	Jan -Dec	Q	800	102,660	103,460	968.8%	968.8%
Blue Chip	Jan -Dec	Q	0	0	Changed Cycle
Business Guide	Jan -Dec	Ann	0	0	No Submission
Cape Business News	Oct -Dec	Mtly	0	0	No Issue
Careers SA	Jul -Jun	Ann	0	0	Terminated
FA News.	Jul -Dec	AltM	150	2,712	2,862		-0.2%
Impumelelo SA's Top Empowerment Co.	Jan -Dec	Ann	0	0	No Submission
Infocom.	Jan -Dec	Q	0	0	No Submission
KZN Invest	Jul -Jun	Q	0	0	Rebranded
Leadership	Oct -Dec	Mtly	1,248	148,647	149,895		1442.8%
Money Marketing	Oct -Dec	Mtly	5	8,578	8,583	16.2%	23.3%
Profiles Stock Exchange Handbook	Jan -Dec	Q	0	0	No Submission
Public Sector Manager	Oct -Dec	Mtly	0	0	Terminated
Salga Voice of Local Government	Jan -Dec	Q	0	0	Resigned
South African Business Intergrator	Jan -Dec	2xA	500	13,873	14,373	-27.7%	-27.7%
South Africa's Top Performing Companies	Jan -Dec	Ann	0	0	No Submission
The South African School Collection	Jan -Dec	Ann	0	0	Discontinued
Top 500 SA's Best Companies	Jan -Dec	Ann	0	0	No Submission
Top Women in Business & Government	Jul -Jun	Ann	0	0	No Submission
Vision 2030	Jan -Dec	Ann	0	0	No Submission
Mining & Quarrying
African Mines Handbook	Jan -Dec	Ann	580	1,064	1,644	-12.8%	-12.8%
African Mining Brief	Jul -Dec	AltM	0	743	743		-8.9%
African Mining Inc. Mining Mirror	Oct -Dec	11xA	148	10,196	10,344	-20.5%	84.1%
Earthbroker	Oct -Dec	Mtly	0	5,382	5,382	0.0%	0.0%
Engineering News & Mining Weekly	Oct -Dec	Wkly Fr	2,949	5,715	8,664	11.9%
Mining Decisions	Jan -Dec	4xA	0	0	No Submission
Mining Review Africa.	Oct -Dec	11xA	0	2,265	2,265		-52.0%
Mining Weekly	Oct -Dec	Wkly Fr	0	0	Rebranded
Modern Mining	Oct -Dec	Mtly	0	7,864	7,864	11.0%	57.0%
Modern Quarrying	Jan -Dec	Q	0	3,338	3,338	23.5%	23.5%
SA Mining.	Jul -Dec	AltM	0	0	Resigned
Property
The Greeff Magazine	Jan -Dec	3xA	0	0	No Submission
Retail
DIY And Industrial Trade News	Oct -Dec	Mtly	0	7,657	7,657	10.3%	-17.0%
International Independent Trader	Oct -Dec	Mtly	0	0	Terminated
Pet Shop Pit Stop	Jul -Jun	Q	0	0	No Submission
Pharmacy Magazine (former Frontshop)	Oct -Dec	Mtly	0	3,792	3,792	-24.3%	-49.4%
Pharmacy Retailer	Oct -Dec	Mtly	0	0	Terminated
Spotong	Jan -Dec	Q	0	0	No Submission
Supermarket and Retailer	Oct -Dec	Mtly	0	8,749	8,749		10.3%
The International Convenience Store Retailer.	Oct -Dec	11xA	0	0	Terminated
The International FMCG Retailer.	Oct -Dec	11xA	0	0	Terminated
The International Hardware Retailer.	Oct -Dec	11xA	0	0	Terminated
Trader's Friend - Convenience Stores FMCG Franchises and Chain Stores.	Jul -Dec	9xA	0	0	Rebranded
Trader's Friend - Independent Retailers and Wholesalers.	Jul -Dec	9xA	0	0	Rebranded
Traders Friend	Oct -Dec	Mtly	0	45,715	45,715	3.3%
Transport and Logistics
Focus on Transport & Logistics	Oct -Dec	Mtly	0	2,600	2,600	-24.1%	-61.6%
Freight & News Features	Oct -Dec	Mtly	368	4,985	5,353		15.6%
Trucks and Heavy Equipment News..	Jan -Dec	5xA	0	0	Resigned		.

Custom magazines

The pickings were slim in this category with the Leisure and In-Flight magazines faring the worst. Ironically, the biggest increase on the previous quarter and prior year came from Skyways with In-flight Magazine also improving on the previous quarter. However, these were the only two magazines that submitted data, with four terminations and one discontinuation in this section. Faring no better was the Leisure sector, with only two submissions, and three discontinuations and three no submissions. The Electrical and Family Interest sectors had no submissions.

In total the category had only a few publications that showed an increase on the previous quarter and prior year. Accountancy SA, Skyways and Forum Tydskif had increases in both, while In-flight Magazine, Taste and WolBoere/Wool Farmer had increase on the previous quarter. De Rebus, SA Pharmaceutical Journal, SA Pharmacist's Assistant (SAPA) and Fitlife all had increases on the prior year.

Electrical Engineering
Publication	Period	Frequency	Paid circulation	Free circulation	Total circulation	% change quarter	% change year
WattNow..	Oct -Dec	Mtly	0	0	Terminated
Family Interest
Crawford Times	Jan -Dec	Q	0	0	No Submission
Taalgenoot..	Jan -Dec	Q	0	0	Resigned
Trinitonian	Jan -Dec	Q	0	0	No Submission
Farming
Dairy Mail The.	Oct -Dec	Mtly	23	3,523	3,546	-1.5%	-7.3%
Rooi Vleis / Red Meat	Jul -Dec	AltM	1	11,461	11,462	0.0%	-9.4%
Wolboer / Wool Farmer.	Jul -Dec	AltM	1	4,932	4,933	0.1%	-0.4%
Health & Wellbeing
Fitlife.	Oct -Dec	Mtly	28,508	2,248	30,756	0.0%	13.3%
Journal of Endocrinology Metabolism & Diabetes SA	Jul -Jun	3xA	0	1,480	1,480	0.0%	-13.1%
Jump	Jul -Jun	3xA	0	0	No Submission
Life Healthcare	Jul -Jun	4xA	0	0	Discontinued
SA Pharmaceutical Journal.	Jul -Dec	10xA	3	7,053	7,056	-1.9%	1.7%
SA Pharmacist's Assistant (SAPA)	Jul -Jun	Q	0	4,959	4,959	0.0%	1.7%
South African Medical Journal	Oct -Dec	Mtly	387	9,079	9,466	-1.3%	-33.1%
Southern African Journal of Anaesthesia &Analgesia	Jul -Dec	AltM	0	2,126	2,126	-3.1%	-1.2%
Home
Fresh Living	Jan -Dec	Q	49,513	0	49,513
Fresh Living / Kook en Kuier	Oct -Dec	Mtly	0	0	Changed Frequency
Living Space..	Oct -Dec	Mtly	40,895	1,745	42,640	-10.3%	-19.1%
My Kitchen..	Oct -Dec	Mtly	76,217	2,088	78,305	-10.1%	-16.0%
Industry Specific
Forum Tydskrif	Jan -Dec	Q	0	149,624	149,624	1.8%	1.8%
J S E	Jan -Dec	Q	588	12,287	12,875	-28.3%	-28.3%
Sea Rescue	Jan -Dec	3xA	0	56,895	56,895
Servamus	Oct -Dec	Mtly	9,654	103	9,757	-2.7%	-10.0%
Solidarity Magazine / Solidariteit Tydskrif	Jul -Dec	6xA	0	0	Resigned
In-flight
High Life SA	Oct -Dec	Mtly	0	0	Terminated
In Flight Magazine	Oct -Dec	Mtly	0	19,715	19,715	30.1%	-19.6%
Indwe	Oct -Dec	Mtly	0	0	Discontinued
Kulula Khuluma	Oct -Dec	Mtly	0	0	Terminated
Mango Juice	Oct -Dec	Mtly	0	0	Terminated
Sawubona	Oct -Dec	Mtly	0	0	Terminated
Skyways	Oct -Dec	Mtly	4	104,472	104,476	28.8%	335.3%
Leisure
Cheers	Jul -Dec	6xA	0	0	Discontinued
Equinox.	Jan -Dec	Q	0	0	No Submission
Legacy Inspires	Jul -Jun	3xA	0	0	No Submission
Nedbank Golf Challenge	Jul -Jun	Ann	0	0	Discontinued
Private Edition	Jan -Dec	Q	0	9,234	9,234
Slow Magazine	Oct -Dec	Mtly	0	0	Discontinued
Taste.	Oct -Dec	11xA	26,108	1,866	27,974	12.9%	-7.7%
Wild	Jul -Jun	Q	0	0	No Submission
Male
Man	Oct -Dec	Mtly	43,962	3,543	47,505	-11.5%	-15.9%
Tech..	Oct -Dec	Mtly	40,646	2,519	43,165	-12.5%	-12.2%
Medical and Allied Health
Bounce (Formerly Bankmed)	Jul -Jun	3xA	0	5,132	5,132	0.0%	-92.0%
Medi - Clinic Family	Jul -Jun	Q	0	64,895	64,895	0.0%	0.0%
Motoring
Motor..	Oct -Dec	Mtly	23,906	2,092	25,998	-13.6%	-22.0%
Professional
Accountancy SA	Oct -Dec	11xA	0	56,669	56,669	1.9%	2.0%
Acumen	Jul -Jun	Q	0	0	No Submission
De Rebus	Oct -Dec	11xA	22	19,475	19,497	-3.7%	81.8%
The Journal Of The SAIMM	Oct -Dec	Mtly	34	2,372	2,406	0.0%	-42.6%
Retail
Clicks Club Card.	Jul -Dec	AltM	2,807	226,591	229,398		-19.0%
Club Magazine	Oct -Dec	Mtly	282,072	16,980	299,052	-4.9%	-18.2%
Jet Club	Jul -Dec	7xA	0	0	No Submission
Sport and Hobby
SA Hunter/Jagter.	Oct -Dec	Mtly	37,219	0	37,219	-2.0%	-2.7%
Soccer Club	Oct -Dec	Mtly	54,067	4,239	58,306	-12.5%	-17.2%
Sports Club.	Oct -Dec	Mtly	96,133	5,916	102,049	-9.1%	-10.6%
Travel Tourism & Hospitality
AA Traveller	Jan -Dec	Q	0	0	No Submission
Best of Cape Town Central City.	Jan -Dec	Ann	0	0	Terminated
Escapes	Oct -Dec	Mtly	25,669	1,430	27,099	-10.0%	-22.2%
Moments magazine	Jan -Dec	6xA	0	0	Resigned
Premier	Oct -Dec	Mtly	0	10,701	10,701		-39.3%
Woman's General
Balanced Life	Oct -Dec	Mtly	55,564	4,164	59,728	-4.0%	-3.6%
Youth
ClubX	Oct -Dec	Mtly	70,168	3,380	73,548	-11.4%	-14.3%
Kids Super Club.	Oct -Dec	Mtly	75,665	3,687	79,352	-17.1%	-30.0%

Free magazines

Of the 12 magazines in this category only one did not submit data and there were two discontinuations. All magazines increased on the previous quarter expect one, while only one increased on the prior year, with the rest showing a decline.

Publication	Period	Frequency	Total circulation	% change quarter	% change year
Botswana Advertiser.	Oct -Dec	Wkly Fr	94,965	0.0%	3.5%
Get It (Ballito to Umhlanga)	Oct -Dec	Mtly	10,293	3.3%	-48.2%
Get It (Bloemfontein)	Oct -Dec	Mtly	4,593	0.0%	-68.9%
Get It (eMalahleni - Middelburg)	Oct -Dec	Mtly	Discontinued
Get It (Highway)	Oct -Dec	Mtly	9,838	0.3%	-49.7%
Get It (Joburg East)	Oct -Dec	Mtly	Discontinued
Get It (Jo'burg South)	Oct -Dec	Mtly	15,916	8.5%	-19.0%
Get It (Jo'burg West)	Oct -Dec	Mtly	14,586	0.4%	-25.0%
Get It (Lowveld)	Oct -Dec	Mtly	5,800	0.0%	-60.7%
Get It (Northern Suburbs Joburg)	Oct -Dec	Mtly	14,806	-1.0%	-40.0%
Get It (Pretoria)	Oct -Dec	Mtly	14,829	3.6%	-25.1%
STOKVEL VOICE MAGAZINE	Jan -Dec	Ann	No Submission		.

Web Traffic

Six titles rebranded, one resigned and three were discontinued.

Email newsletter

Of 39 email newsletters, 12 resigned, and five titles were discontinued.

Magazines ABC Q3 2020: No good news in magazine categories

Danette Breitenbach 11 Nov 2020

Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.