In the aftershocks of recent events such as Covid-19 and other burning issues, in order to stay relevant, many companies and organisations are revisiting purpose-led objectives to reset to their ‘true north’ positions.
Recent collaborations between brands and publishers on bespoke programming, aligning brand purpose with important narratives, allow companies and organisations to demonstrate influence, leadership and commitment via new content partnership ventures. Here’s how.
Facebook Marketing Masterminds:<!> In Bizcommunity’s recent content collaboration with Facebook, the social media giant approached us to help promote business excellence case studies of companies using their platforms. The Facebook Marketing Masterminds series appears as interviews with brand and media managers of leading companies, providing background and context around how social media and resulting data are playing a role in successful advertising campaigns.
ACA - Leading through a crisis:<!> As Covid cataclysms hit South Africa, this year, many organisations lived up to promises of representing the interests of their sectors. A great example is the Association for Communication and Advertising (ACA), showing what it means to lead from the front, reaching out in solidarity to industry media stakeholders by partnering in conversations around future-proofing SA’s advertising, marketing and media sector.
The resulting #ACACaresCovid19 digital content collaboration between Bizcommunity and the ACA has embraced the co-branded content model, to proactively position the ACA at the centre of the industry’s most relevant ‘future proofing’ narratives.
The weekly series has so far featured over 20 of SA’s senior marketers and marketeers, answering leading questions on opportunities in the marketing communications value chain. The structured content allowed participants to give their views on important industry issues, such as leadership, transformation, diversity, representation and the sharing economy.
With high impact relevance and 360° multi-media delivery, the Biz ACA series is a benchmark in digital, business-to-business content collaborations.
Bizcommunity CCO Terry Levin says content delivery is accelerating and changing. Strategically aligning company content with brand purpose, allows organisations to be seen to be ‘reading the room’, ensuring industry issues are given due exposure and driving important narratives.
Biz Content Marketing Partnerships provide the platforms to put your company, brand or organisation at the centre of conversations, bringing the industry’s leaders out from corner offices to the frontpage as influencers.