[Newsmaker] Susie White from Times Media

Briefly tell us about your role as National Sales Manager?

White: My role as NSM is to assist a very capable team in representing the TMG portfolio of media platforms to agencies and advertisers. The portfolio offers advertisers a 360 solution, driven by print, but includes television, radio, activations, consumer and business events and a strong digital offering. My job is to ensure that agencies are aware of the solutions available, and that the account managers have the tools and support to deliver them.

What will your first order of business be?

White: First order of business will be to work with the outgoing NSM, who is emigrating to Australia at the end of October, to fully understand the nuances of the business.

What will your core strategy be?

White: My core strategy will to be focus on the 360 offering and to improve on the efficiencies of an already super strong and award-winning sales team. In a tough business environment, competitiveness is key.

What is your main business challenge?

White: The main business challenge facing our industry is the increasing cost of doing business aligned with conservative advertising budgets in many sectors.

The biggest trend in your industry?

White: The biggest trend in the media/advertising industry is the growth of digital media and the exciting opportunities that come with it.

Most important attribute needed to do your job?

White: I would say commitment is the most important attribute.

What inspires you?

White: People who live life to the full inspire me.

What's at the top of your bucket list?

White: I would love to watch the Arsenal play at the Emirates (again)