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VisitAbility video case study
VisitAbility video case study

Vicinity Media has launched VisitAbility - an attribution reporting product in 2018. This case study highlights the success of this global first to market innovation...

Issued by Vicinity Media 3 days ago

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

Are employees the untapped marketing channel?
Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

By Pieter Groenewald 11 Mar 2019

Is long-term strategy still relevant?
Is long-term strategy still relevant?

In a five-second world where everything needs to be instant and yield immediate results, I find myself asking what's the point of having long-term thinking?...

By Michelle Beh 8 Mar 2019

Marketers need to redefine the conversion path in order to build CLV
Marketers need to redefine the conversion path in order to build CLV

People are spending their time wisely, applying this sense of urgency to even the way in which they shop. The service provider who is able to offer the consumer a solution immediately is the most likely to win the conversion...

By Pieter Geyser 26 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Kantar's AI 'man loves machine' talk.
Why AI should means 'man loves machine', not 'man vs machine'

Introduced by Karin Du Chenne, CEO for Insights at Kantar, their latest free talk on why man and machine should be best friends, not enemies, emphasised the fact that we shouldn't fear machines 'taking our jobs' - while none of our jobs will be unaffected by AI, it'll be a case of working with each other, not against each other. Here's why...

By Leigh Andrews 22 Feb 2019

Boersch on stage.
Getting brandalytical with global brand strategist Nadia Boersch

Nadia Boersch, director of the Global Woman Club Vienna, and CEO of Brandalytical, shares her keys to success when 'big bang' branding and relaunching a brand...

By Leigh Andrews 21 Feb 2019

Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

#NewBiz: Kagiso Media acquires Jacaranda FM, Mediamark
#NewBiz: Kagiso Media acquires Jacaranda FM, Mediamark

Kagiso Media will soon hold 100% of shares in Jacaranda FM and Mediamark, the remaining of which are currently held by Lagardère Active Radio International (Lari)...

13 Feb 2019

Woolworths pulls "gender stereotyping" Valentine's Day campaign
Woolworths pulls "gender stereotyping" Valentine's Day campaign

#NEWSWATCH: Woolworths has pulled its in-store #LoveAlwaysWins Valentine's Day campaign following social media outrage, this just a few weeks after the retailer's Ubuntu Baba scandal...

5 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Adesh Kisten, head of sales i-Pay.
Is the African retail market ready for the digital boom?

More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world...

25 Jan 2019

The pros and cons of selling to your friends and family
The pros and cons of selling to your friends and family

When starting out in business, the first people that you rely on to test out a product and pricing are those closest to you. But what do you need to keep in mind when using this as your first customer set?...

By Lisa Illingworth 10 Jan 2019

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

This year's hot Black Friday deals on photographic equipment from Kameraz
This year's hot Black Friday deals on photographic equipment from Kameraz

If you are looking for this year's hottest photographic deals for Black Friday, then you must check out Kameraz's deals on DSLR cameras, lenses, lighting equipment and accessories...

Issued by Kameraz 20 Nov 2018

Pragmattica appointed as d6 Group's digital media partner
Pragmattica appointed as d6 Group's digital media partner

Pragmattica, an independent consulting company focused on commercial monetisation strategies for digital media companies, has acquired a one-year contract with d6 Group...

Issued by Pragmattica 29 Oct 2018

Increase sales and productivity with data cleaning
Increase sales and productivity with data cleaning

Up to 32% of any company's data is inaccurate and this can lead to revenue loss of up to 23%...

By Louise Robinson 29 Oct 2018

Corporate content should be part of your DNA
Corporate content should be part of your DNA

On the cusp of exciting and fruitful pan-African networking and trade, the time to make use of an unbiased B2B media showcase for all Africa's dynamic, entrepreneurial business communities is now...

Issued by Bizcommunity.com 24 Oct 2018

Bizcommunity Recruitment in Africa Focus
Bizcommunity Recruitment in Africa Focus

A comprehensive B2B Recruitment Focus from December 2018 to February 2019 will ensure that Bizcommunity is the go-to destination for all the B2B news you'll need to plan your HR and recruitment strategies in 2019...

Issued by Bizcommunity.com 23 Oct 2018

Everlytic's top 13 campaign tips for Black Friday/Cyber Monday
Everlytic's top 13 campaign tips for Black Friday/Cyber Monday

Black Friday and Cyber Monday (BFCM) are on 23 and 26 November 2018. What does that mean for marketers outside of the US? You'll be surprised...

By Candice Lee Reeves, Issued by Everlytic 18 Oct 2018

The best Biz summer holiday (content) package ever!
The best Biz summer holiday (content) package ever!

Feeling a bit state-capsized, swept along by more waves than a cryptocurrency chart? Here are some life-saving festive content ideas...

Issued by Bizcommunity.com 15 Oct 2018

PRC and Nielsen launch Fusion 101
PRC and Nielsen launch Fusion 101

The Publisher Research Council and Nielsen launched a 'fused' survey, called Fusion - said to change the face of research in South Africa - in Johannesburg and Cape Town last week...

28 Sep 2018

BizTrends 2019 is here!
BizTrends 2019 is here!

2019 is almost here and with it your annual invitation to join BizTrends...

Issued by Bizcommunity.com 27 Sep 2018

Give your brand the space to grow on Bizcommunity
Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

5 ways CX is emotional rather than rational
5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

By Brendon Bairstow-Klopper 4 Sep 2018

#Newsmaker: "Send me, I'm a committed woman, it shall be done" - Desiree Oliphant-Hilmer
#Newsmaker: "Send me, I'm a committed woman, it shall be done" - Desiree Oliphant-Hilmer

Desiree Oliphant-Hilmer, newly appointed sales and advertising manager for The Herald and Weekend Post brings a wealth of experience through prior positions at SABC Radio and Kagiso Media...

By Jessica Tennant 28 Aug 2018

Unsilo.me is simplifying the way your business works
Unsilo.me is simplifying the way your business works

You know when you just want simplicity for your business, one solution to manage all your sales, ongoing work, schedule and employees. Well, Yreeka has built an integrated solution, to break down silos and enable efficiency...

Issued by Yreeka 27 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

#WomensMonth: The automation of ad ops - why it has become essential
#WomensMonth: The automation of ad ops - why it has become essential

With the rapid growth of digital ad sales and the ever-increasing range of products on offer, the manual process of campaign management has become, well, complex...

By Farah Thompson, Issued by The SpaceStation 1 Aug 2018

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