MarketScope provides new dimensions in market analysis

Digital mapping company MapIT and market research company SAtoZ, have launched a new software package which boasts superior mapping capabilities with a vast array of reliable data. Marketscope is a tool where product and customer numbers, geo-demographic and traditional marketing data are integrated into one application. Marketscope represents all of this visually on an easy-to-follow map base in the style of the MapStudio street guide.

The software allows users to zoom in on any part of the map to amplify the detail. The zooming capability even extends from a full-detail map of South Africa, down to street level.

The functionality of MarketScope includes a rich toolset that allows users to carry out these and other functions:

-- The ability to display any data in a geographic context by linking it to a digital map.
-- To locate street addresses, suburbs and towns on a screen-based map, or to find a location based on X and Y co-ordinates.
-- Calculate summary information for specific areas.
-- Select customers within specific areas, or within a certain radius.
-- Segment customers according to pre-selected categories and locate them on a map.
-- Solve problems regarding location of a new outlet.
-- Estimate market potential.
-- Use mapping and data analysis tools to assist professional marketers in comparing, contrasting and analysing their own data on customers, sales and performances with census, lifestyle and geo-demographic data.
-- Pinpoint where competitor stores are located, and site new stores looking at various criteria.
-- Create radial catchment areas and do location analysis by store catchment area.
-- Shade customer hot spots on your maps to help clients determine the best locations for direct mail and canvassing.
-- Select sites that will be optimised relative to the physical locations of clients, markets, future growth, transportation infrastructure, already existing point of sale.