The other three Nike Concept Stores are also based in South Africa, namely at Sandton City, Johannesburg; the V&A Waterfront, Cape Town and in Menlyn Park Shopping Centre, Pretoria. Consumers can expect to find the same look and feel at local Nike Concept Stores as those in Vienna, Milan and Paris.
The Nike Concept Store is unique in that it only stocks the Nike brand, and most significantly, the majority of its of range of apparel, footwear and equipment can only be found at Nike Concept Stores, and nowhere else. Consumers are spoilt for choice, ranging from the most technologically advanced products on the market to a more subtle, sport's inspired range.
Apart from offering the full men's product range, the Nike Concept Stores all feature a dedicated area for women. Retail Director at Nike SA, Jenene Cronning explains, "The Women's range is a key aspect of Nike Concept Stores. The women's layout is showcased in each store as never before."
Channel Communications on behalf of Nike SA
