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IBM goes green with new software

8 Jul 2008

The green movement in business is moving beyond recycling paper, water bottles and soda cans. Companies such as IBM are starting to capitalize on the "greening" of the supply chain, especially when it comes to controlling carbon dioxide emissions.

Big Blue is marketing its Carbon Tradeoff Modeler software to companies that want to analyze the environmental and financial impact of their supply chain operations and learn about options for improvement.

IBM's software package lets businesses make smarter energy choices and better economic decisions, explains Karen Butner, chain management leader of the IBM Institute for Business Value.

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