On the same date, the bank also launched a mobi presence alongside the main website, encouraging ease of transition for mobile Internet users. Over 20 000 mobile visits have been logged since its launch.
The bank's new online home allows users to more easily interact with and initiate applications online. Consumers can clearly locate any information on the bank, its offerings and branches through a variety of multimedia content and interactive Google maps. The site also features an innovative personal budget tool and a lost card section to facilitate immediate cancellation and easy communication with the bank. An updated market information section now features share price movement and comparative graphs, reflecting year-on-year and month-on-month information.
Fischer says the new website underscores the bank's continued future vision. "Its business model is based on simplicity, accessibility, affordability and the innovative use of technology. We aspired to reflect this through this new online presence.
"Our focus is to have users understand our banking offer through clear and transparent communication and to create an engaging brand experience, without them having to visit a physical branch.
Earlier in November, the bank was identified as the 7th most searched topic on Google South Africa during the month of October, which highlights the increasing interest in the brand among South African consumers and the online community.
Design director at Quirk eMarketing, Grant Mclachlan, says, "The re-design of the new website encapsulates the essence of the bank. Simplicity and sophistication played a large role in every aspect of the design, from the interface through to the iconography. It was important that every design element complimented one another to deliver a product which epitomised the positioning of the bank."
