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    "Isn't it funny how negative things improve when you sip on the smoooth life?"

    Life doesn't seem to be getting any easier, no matter where you find yourself in the world. And in South Africa we seem to be experiencing our fair share of challenges. But we all know that with a positive, easy-going attitude, things can turn out to be a little less serious. This is the perfect time for Tropika, the country's favourite juice brand to re-establish itself as the smoooth antidote to any rough situation.
    "Isn't it funny how negative things improve when you sip on the smoooth life?"

    “Tropika has a heritage of nearly four decades, making it a unique part of many South African’s lives. We wanted to reignite this nostalgia and the brand love consumers hold dear to their hearts. Well known for its smoooth taste, this commercial showcases how Tropika seamlessly fits into everyday reality, making everything just a little smooother,” shares Miantha Roux, Clover Beverages Business Unit head.

    Francois de Villiers, ECD at Joe Public adds: “We needed to make the idea of 'smoooth' relevant to today’s South African youth, while still maintaining the brand’s island roots. So we put ourselves in their shoes or rather, their car seat. We took one of the most daunting experiences they face, their driving test, accompanied by a few other infamous South African challenges, and gave it an island twist. Showing that no matter how rough things get, you can get through it, when sipping on the smoooth life with Tropika.”

    “In Bryan van Niekerk, Asher Stoltz and Eduan van Jaarsveldt of Team Best, we found the perfect partners to bring the off-beat storytelling, understated humour and laid-back style of the islands to life and keep South Africans entertained and thirsty. (Big ups to Bryan who also composed the kiff music track.)”

    If you missed it, get your smoooth fix here:


    Brand: Tropika
    Business Unit head: Miantha Roux
    Brand Group manager: Barbara George
    Junior brand manager: Zaahid Badat

    Agency: Joe Public
    Group integrated chief creative officer: Pepe Marais
    Executive creative director: Francois de Villiers
    Integrated creative director: Declan Sharp
    Integrated art director: Zainab Mitha
    Integrated copywriter: Jasmin Vandersteen
    Agency producer: Karen Schåfer
    Integrated Group account director: Telana Botes
    Integrated account manager: Thebe Moloi
    Group chief strategic officer: Laurent Marty
    Senior strategic planner: Katlego Ditlhokwe
    Head of Traffic: Michele Lazarus

    Production Company: Team Best
    Director: Bryan van Niekerk
    Co-director: Asher Stoltz
    Producer: Eduan van Jaarsveldt
    Assistant Producer: Unathi Mdiya
    Director of photography: Gavin Pincus
    Production designer: Keenan McAdam
    Wardrobe stylist: Mellissa Maxted-Henderson
    Post production company: Mushroom Media
    Offline editor: James O’Sullivan
    Online editor: Sarah Kwaan
    Colourist: Nic Apostoli
    Audio: Sonovision
    Sound engineer: Kitso Moremi
    Music composer: Bryan van Niekerk

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