D&AD Awards winners - Two Yellow pencils for SA

20 May 2016

The 54th D&AD Professional Awards Ceremony took place on 19 May in London, where 747 Pencils were awarded with South Africa winning two Yellow and 11 Wood pencils. Two Black Pencils were also awarded on the night, the highest accolade in the creative industry.

D&AD Awards winners - Two Yellow pencils for SA

UK technology startup what3words claimed a Black Pencil for their pioneering method of communicating precise locations around the world. iyamadesign also won a Black Pencil for their spatial design of the mt expo 2015 in Japan, on behalf of masking tape brand Kamoi Kakoshi.

South African winners

Wood Pencil	Tuluver	Utopia	BirdLife South Africa	Creativity for Good (White Pencil)	Advertising & Marketing Communications - Not for Profit	South Africa
Wood Pencil	Nando's Peri Book	MullenLowe South Africa	Nando's	Direct	Direct Mail	South Africa
Wood Pencil	Night Tour Shadows	Young and Rubicam Cape Town	Johannesburg Zoo	Graphic Design	Posters (Graphic Design)	South Africa
Wood Pencil	Cookies	Publicis Machine Cape Town	Play-Doh	Outdoor Advertising	Poster Advertising/Free Format	South Africa
Wood Pencil	Lucozade Energy Drink	Ogilvy & Mather Johannesburg	Lucozade	Radio Advertising	Radio Advertising Campaigns	South Africa
Wood Pencil	Lucozade Energy Drink - Lacing Up Your High Tops	Ogilvy & Mather Johannesburg	Lucozade	Radio Advertising	Radio Advertising over 30 seconds	South Africa
Wood Pencil	Lucozade Energy Drink - Night Before The Project	Ogilvy & Mather Johannesburg	Lucozade	Radio Advertising	Radio Advertising over 30 seconds	South Africa
Wood Pencil	Lucozade Energy Drink - Team Building Weekend	Ogilvy & Mather Johannesburg	Lucozade	Radio Advertising	Radio Advertising over 30 seconds	South Africa
Wood Pencil	Travel Before Its Not Fun Anymore	TBWA\Hunt\Lascaris	Flight Centre	Radio Advertising	Radio Advertising Campaigns	South Africa
Wood Pencil	Travel before its not fun anymore	TBWA\Hunt\Lascaris	Flight Centre	Writing for Advertising	Writing for Radio Advertising	South Africa
Wood Pencil	Nando's Global Packaging	Famous Copy	Nando's Group	Writing for Design	Writng for Packaging Design	South Africa
Yellow Pencil	KFC Man Meals	Ogilvy & Mather Johannesburg	KFC	Radio Advertising	Radio Advertising Campaigns	South Africa
Yellow Pencil	Sexy Times	TBWA/Hunt/Lascaris Johannesburg	Tiger Brands	Radio Advertising	Radio Advertising Campaigns	South Africa

Black, White and Yellow Pencil winners

Pencil Level	Full Title	Agency	Client	Jury Name	Category Name	Country
Black Pencil	The world addressed	what3words	what3words	Creativity for Good (White Pencil)	Service Innovations	United Kingdom
Black Pencil	mt expo 2015	iyamadesign inc.	Kamoi Kakoshi	Spatial & Experiential Design	Trade Show & Exposition Design	Japan
White Pencil	Clever Buoy	M&C Saatchi	Optus	Creativity for Good (White Pencil)	Service Innovations	Australia
White Pencil	Fairphone 2	seymourpowell	Fairphone	Creativity for Good (White Pencil)	Service Innovations	United Kingdom
White Pencil	Security Moms	Ogilvy Brasil	Sport Clube do Recife	Creativity for Good (White Pencil)	Advertising & Marketing Communications - Brand	Brazil
Yellow Pencil	Compton	TBWA Chiat Day	The GRAMMYs	Branded Film Content & Entertainment	Branded Content & Entertainment - Fiction 1-5 mins	United States
Yellow Pencil	Lo and Behold Reveries of the Connected World	Pereira & O'Dell, New York	NetScout Systems	Branded Film Content & Entertainment	Branded Content & Entertainment - Non-Fiction Film	United States
Yellow Pencil	The Unforgotten	FCB Chicago	Illinois Council Against Handgun Violence	Branded Film Content & Entertainment	Branded Content & Entertainment - Live Experience	United States
Yellow Pencil	Living River	J. Walter Thompson London	HSBC	Branding	Brand Experience & Environments	United Kingdom
Yellow Pencil	Act of Love	HAKUHODO Kettle inc	Sagami Rubber Industries	Branding	Digital Brand Expression	Japan
Yellow Pencil	I Am My MTV	World Design Studio MTV International	MTV International	Branding	Multi Platform TV Branding & Promotions	United States
Yellow Pencil	Shell We Move?	HAKUHODO Kettle / HAKUHODO	Recruit Sumai Company	Branding	Brand Experience & Environments	Japan
Yellow Pencil	The Shape Of Imagination	Ogilvy & Mather Singapore	LEGO	Branding	Brand Experience & Environments	Singapore
Yellow Pencil	Unforgotten Soldiers	DDB Group New Zealand	Sky TV	Branding	Brand Experience & Environments	New Zealand
Yellow Pencil	Because Recollection	84.Paris	Because Music	Crafts for Advertising	Sound Design & Use of Music for Digital Marketing	France
Yellow Pencil	WORLD TABLE TENNIS CHAMPIONSHIPS 2015	DENTSU INC.	TV TOKYO Corporation	Crafts for Design	Photography for Design	Japan
Yellow Pencil	Assembly of Youth	Google Creative Lab	Unicef	Digital Design	Digital Installations	United Kingdom
Yellow Pencil	Unmade : Unique knitwear that redefines personal.	Unmade Ltd	Unmade	Digital Design	Connected Products	United Kingdom
Yellow Pencil	Groceries Not Guns	GREY Canada	Moms Demand Action for Gun Sense in America	Digital Marketing	Integrated Digital Campaigns	Canada
Yellow Pencil	I Am A Witness	Goodby Silverstein & Partners	Ad Council	Digital Marketing	Use of Social Media	United States
Yellow Pencil	McWhopper	Y&R New Zealand & Resn	Burger King Corporation	Digital Marketing	Integrated Digital Campaigns	New Zealand
Yellow Pencil	#MaPlaceEstDansLaSalle	FF PARIS	Prodiss	Direct	Direct Response/Press & Poster	France
Yellow Pencil	Brewtroleum	Colenso BBDO	DB Breweries	Direct	Direct Product & Service	New Zealand
Yellow Pencil	McWhopper	Y&R New Zealand and DAVID The Agency Miami	Burger King Corporation	Direct	Direct Integrated Campaigns	New Zealand
Yellow Pencil	THE HIV+ ISSUE	Saatchi & Saatchi Switzerland	Vangardist Magazine	Direct	Direct Mail	Switzerland
Yellow Pencil	The Interactive form	BETC	CANAL+	Direct	Direct Acquisition & Retention	France
Yellow Pencil	Van Gogh BnB	Leo Burnett Chicago	Art Institute of Chicago	Direct	Direct Response/Ambient	United States
Yellow Pencil	Proudly Seeking Pleasure	UNILEVER	Unilever	Film Advertising	TV Commercials 41-60 seconds	Spain
Yellow Pencil	Shoplifters	adam&eveDDB	Harvey Nichols	Film Advertising	Cinema Commercials 61-120 Seconds	United Kingdom
Yellow Pencil	Silver Skaters	Saatchi & Saatchi	Rekorderlig	Film Advertising Crafts	Use of Music for Film Advertising	United Kingdom
Yellow Pencil	Under Armour Phelps 90	Droga5	Under Armour	Film Advertising Crafts	Direction for Film Advertising	United States
Yellow Pencil	Under Armour Phelps 90	Droga5	Under Armour	Film Advertising Crafts	Use of Music for Film Advertising	United States
Yellow Pencil	Boxes in Boxes	Studio Sutherl&	Fedrigoni Papers	Graphic Design	Applied Print Graphics	United Kingdom
Yellow Pencil	Channel 4 Rebrand	4creative	Channel 4	Graphic Design	Integrated Graphics	United Kingdom
Yellow Pencil	Donate for Africa	Scholz & Friends	DFC Deutsche Fundraising Company	Graphic Design	Applied Print Graphics	Germany
Yellow Pencil	Morgan Stanley Digital Signage Times Square	Bloomberg Marketing Studio	Morgan Stanley	Graphic Design	Data Visualisation	United States
Yellow Pencil	Printed by Somerset	Leo Burnett, Toronto	Somerset Graphics	Graphic Design	Direct Mail (Graphic Design)	Canada
Yellow Pencil	The Petard Pinch	Michael Brookes	Bletchley Park Trust	Graphic Design	Moving Image (Graphic Design)	United Kingdom
Yellow Pencil	Emoji Ordering	CP+B	Domino's	Integrated & Innovative Media	Innovative Media	United States
Yellow Pencil	McWhopper	Y&R New Zealand & DAVID The Agency Miami	Burger King Corporation	Integrated & Innovative Media	Earned Media - Large Business (over 500 employees)	New Zealand
Yellow Pencil	Newcastle Band of Brands	Droga5	Heineken	Integrated & Innovative Media	Integrated - Large Business (over 500 employees)	United States
Yellow Pencil	Avaunt Magazine Issue 2	Avaunt Publishing	Avaunt	Magazine & Newspaper Design	Independent Magazines	United Kingdom
Yellow Pencil	Rubbish Famzine - The Incomplete Herbarium and Other Garden CIty Exploits	Kinetic Singapore	holycrap.sg	Magazine & Newspaper Design	Independent Magazines	Singapore
Yellow Pencil	McWhopper	Y&R New Zealand and DAVID The Agency Miami	Burger King Corporation	Media	Use of Integrated Media	New Zealand
Yellow Pencil	The World's First Soap Bus Ticket	Leo Burnett Solutions Inc	Asiri Group of Hospitals	Media	Use of Direct Media	Sri Lanka
Yellow Pencil	Clever Kash	Saatchi & Saatchi	ASB Bank	Mobile Marketing	Innovative Use of Mobile Technology	New Zealand
Yellow Pencil	Make Up Genius	McCann Paris	L'Or_al Paris	Mobile Marketing	Mobile Apps	France
Yellow Pencil	Wide Open	The Mill	Chemical Brothers	Music Videos	Special Effects for Music Videos	United Kingdom
Yellow Pencil	SKRILLEX	DIVISION	SKRILLEX	Music Videos	Direction for Music Videos	France
Yellow Pencil	SKRILLEX	DIVISION	SKRILLEX	Music Videos	Music Videos	France
Yellow Pencil	Brewtroleum	Colenso BBDO	DB Breweries	Outdoor Advertising	Ambient	New Zealand
Yellow Pencil	Survival Billboard	m:united // McCann	Microsoft	Outdoor Advertising	Poster Advertising/Enhanced Posters	United Kingdom
Yellow Pencil	Coco de Mer	Williams Murray Hamm	Coco de Mer	Packaging Design	Consumer Packaging Design	United Kingdom
Yellow Pencil	Oh! Saft Squeeze Bottle	Leo Burnett Germany	mymuesli	Packaging Design	Structural Packaging Design	Germany
Yellow Pencil	Color for the Colorblind	FCB Chicago	Valspar	PR	Creative B2C Campaign - Low Budget - Under 60k	United States
Yellow Pencil	Holograms for Freedom	DDB Spain	No somos delito (We are not Crime)	PR	Best Public Affairs Campaign	Spain
Yellow Pencil	McWhopper	Y&R New Zealand	Burger King Corporation	PR	Best Integrated Campaign	New Zealand
Yellow Pencil	Paradise Hill	FCB New Zealand	It?s Not OK	PR	Creative Use of Media	New Zealand
Yellow Pencil	McWhopper	Y&R New Zealand	Burger King Corporation	Press Advertising	Press Advertising	New Zealand
Yellow Pencil	Funtastic Hand	Publicis Colombia	Cirec Foundation	Product Design	Innovative Product Design	Colombia
Yellow Pencil	KFC Man Meals	Ogilvy & Mather Johannesburg	KFC	Radio Advertising	Radio Advertising Campaigns	South Africa
Yellow Pencil	Sexy Times	TBWA/Hunt/Lascaris Johannesburg	Tiger Brands	Radio Advertising	Radio Advertising Campaigns	South Africa
Yellow Pencil	APPLE+ Learning to Design, Designing to Learn	Ken Miki & Associates	Ginza Graphic Gallery	Spatial & Experiential Design	Exhibition Design	Japan
Yellow Pencil	Self Conscious	Ogilvy & Mather	Unilever	Writing for Advertising	Writing for Radio Advertising	United Kingdom
Yellow Pencil	SPARE THE ACT LAPTOP - LONG VERSION	AMVBBDO	CURRYS PC WORLD	Writing for Advertising	Writing for Film Advertising	United Kingdom
Yellow Pencil	Cards Against Domestic Violence	The Joy Agency Pty Ltd	Domestic Violence NSW	Writing for Design	Writing for Printed Materials & Graphic Communications	Australia

President’s Award

This year the President’s Award has gone to Steve Henry, co-founder of Decoded and one of the founders and creative partner of the world-renowned advertising agency HHCL. Working as part of the team that netted HHCL Campaign’s “Agency of the Decade”, Steve’s work is iconic. He is perhaps most renowned for his “You’ve Been Tango’d” commercials, alongside other well-known catchphrases such as Ronseal’s “does what it says on the tin”. His influence continues to be felt in the industry today.

Next Photographer and Next Director Awards

The Next Photographer Award, in partnership with Getty Images, sets out to find the best new photographers and promote them back to the creative industry. This year’s winner is Hong Kong-Chinese photographer Tam Hoi Ying.

The Next Director Award, which aims to unearth the best new directorial talent, was given to British animation director Daisy Jacobs.

View the winning work here.