McCain appoints Joe Public's fully integrated offering

"McCain is South Africa's number one most loved frozen vegetable and chips brand and we feel very honoured with the appointment. We look forward to using our integrated offering to provide maximum leverage in assisting in the growth of the brand," says Joe Public CEO, Gareth Leck.

The McCain account will be serviced as a through-the-line integrated account, with Ignite Joe Public looking after below-the-line and Engage Joe Public handling Public Relations. Joe Public will also be responsible for ATL and the media strategy, planning and buying for the brand.

"We want to breathe some new life into the brand with some great integrated thinking that will place us top of mind," says McCain SA's Commercial Director, Marna Terblanche, "and to continue delivering on the brand promise of taste, quality and convenience of McCain products to the consumer."