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CliffCentral launches creative content agency, new podcast series

CliffCentral.com has announced the launch of its own content agency, offering brands a suite of communication services...

2 days ago

Exploring the heartbeat of a nation through the lens of behaviour groups

Brand South Africa annually embarks on a domestic perceptions research project to explore, probe and identify the plethora of these thoughts on 'being South African'...

Issued by Brand South Africa 1 Jul 2020

Insightopedia: Brands collaboration approach, the 'new normal'

How will brands be able to achieve the increased demands for commercial value during this period of diminished marketing budget? There is a solution...

Issued by Openfield 1 Jul 2020

Sunday Times Gen Next Awards announces 2020 category finalists

The Sunday Times Gen Next survey has announced the finalists across each of the 69 categories of the 16th annual Awards. The winners will be celebrated during an online event on 21 August 2020...

1 Jul 2020

#ACACaresCovid19: Where business and creative strategy meet

Sithembile Ntombela, head of marketing at Brand South Africa and Selae Thobakgale, chief strategic officer at The Odd Number Group and co-founder of The Strategy Network discuss the topic of where business and the creative strategy meet in the time of Covid-19...

30 Jun 2020

2020 BrandZ Top 100 Most Valuable Global Ranking reveals growing power and influence of technology

The world's most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of Covid-19, according to the 2020 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar...

Issued by Kantar 30 Jun 2020

S&S Culture fights the good fight

From music and culture to fashion and food, Samantha Joshua, CEO of S&S Culture, believes we are connected on so many levels. However, what's even more important is understanding what makes the consumer tick...

By Evan-Lee Courie 30 Jun 2020

The coronavirus pandemic is forcing brands to be more agile than ever - or die

It goes without saying that "business as usual" left the chat some time ago and marketers are faced with their biggest challenge ever in the face of the modern era's biggest pandemic. A new approach to existing marketing strategies is a necessity during these trying times...

By Thembi Sehloho 29 Jun 2020

Brands may support Black Lives Matter, but advertising still needs to decolonise

But even though brands are stepping up and making statements, the broader industries behind these messages also need interrogating. Decolonisation, for example, is rarely discussed in my field, advertising - and it needs to be...

By Carl W Jones 29 Jun 2020

Great experiences gives business a highly competitive intuitive advantage

Organisations are on an accelerated journey; evolving digital experiences and assets, aligning their goals to their customers. In the new phase of business; organisations take experiences to the next level; ramping up engagement opportunities and solving for the needs of their customers...

By Viresh Hargovan 29 Jun 2020

The 50-year evolution of the Game brand

Popular South African retailer Game celebrates 50 years of trade this year...

26 Jun 2020

Brand name... who decides?

As tributes poured out for Ntate Maponya (Dr Richard Maponya) a few months ago (pardon me I am going to call him Ntate Maponya, just out of respect!), I couldn't help to think of the legacy he has left, that of his name Maponya...

By Bonnie Ramaila 26 Jun 2020

Storytelling: What the Class of 1976 can teach the Class of 2020

Every year, Youth Month presents an opportunity to transform South Africa's image as a global leader in the fight against poverty and inequality and as an advocate for empowering youth. But, there is the temptation to see what happened on 16 June 1976 as a memory disconnected from our reality, causing us to reminisce without changing our actions...

Issued by GO Content Lab 25 Jun 2020

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