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New study aimed at assessing damage caused to market by pandemic

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...

By Juanita Pienaar 23 Sep 2020

How brands can leverage community to bolster customer experience

Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...

By Miguel De Gracia 23 Sep 2020

We are still a nation at war with ourselves, even if we don't like to admit it

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

By Ian Fuhr 22 Sep 2020

Consumer-centred brands in times of crises

Sindiswa Masuta, strategy business director at Grey Advertising writes that brands that put the consumer and their communities first, as well as show an understanding of their audience's context, are setting themselves up for future survival and growth through loyalty...

By Sindiswa Masuta 22 Sep 2020

It is time to realign your brand

Rirhandzu Shingwenyana, marketing coordinator at Sadmon discusses what companies can do to re-align their brands to the "new normal"...

By Rirhandzu Shingwenyana 22 Sep 2020

Public to name new SA airline

A brand new South African airline, which will be launching domestic flights later this year, has invited all South Africans to suggest a name for the new carrier. The successful creator will win a year's free travel pass on the airline...

21 Sep 2020

#PulpNonFiction: From cynical crisis capitalism to authentic brand empathy

Bronwyn Williams has observed the ways businesses and brands have responded to the crisis, the one being cynical crisis capitalism and the other, authentic brand empathy...

By Bronwyn Williams 21 Sep 2020

Husqvarna and Tendai 'The Beast' Mtawarira offer empowering message of resilience

Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the Husqvarna brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador...

Issued by Husqvarna South Africa 21 Sep 2020

#AfricaBrandSummit announces its 2020 Influencers of Influencers

The Africa Brand Summit has announced the recipients of this year's Influencers of Influencers Award...

Issued by Africa Brand Summit 21 Sep 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

By Juanita Pienaar 18 Sep 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers

Locally sourced products and services comfort consumers, meeting their new needs for hygiene and spreading feel-good stories that celebrate the best of our diverse culture...

By Karin Du Chenne 17 Sep 2020

The rise of cancel culture

Tyrone Van Heerden, head of strategy at Iris, looks into the continuous trend of the cancel culture, the impact that it has on brands and how communications professionals can try and reduce the risk...

By Tyrone Van Heerden 17 Sep 2020

#VMLYRTheEdge: The time to be more inclusive is now

VMLY&R's global CEO Jon Cook shares his views on what's happening from a diversity, equity and inclusion standpoint...

By Jessica Tennant 17 Sep 2020

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