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Boersch on stage.
Getting brandalytical with global brand strategist Nadia Boersch

Nadia Boersch is director of the Global Woman Club Vienna, and CEO of Brandalytical, having successfully launched and relaunched more than 15 global brands over the span of her career. Little wonder that she's since come up with her own 'brandalytical' formula. Read on for her keys to success when big bang branding and relaunching a brand...

Amy Kleinhans-Curd on her entrepreneurial gifts from Madiba and other 'giants'

On Wednesday, 20 February, Miss SA 1992 and philanthropic businesswoman Amy Kleinhans-Curd was the Red & Yellow School's lunchtime lecturer. She shared her personal journey and three insights from Madiba and other 'giants' at her table that this country - particularly local businesses and entrepreneurs - can't do without...

Amy Kleinhans-Curd on her entrepreneurial gifts from Madiba and other 'giants'

On Wednesday, 20 February, Miss SA 1992 and philanthropic businesswoman Amy Kleinhans-Curd was the Red & Yellow School's lunchtime lecturer. She shared her personal journey and three insights from Madiba and other 'giants' at her table that this country - particularly local businesses and entrepreneurs - can't do without...

By Leigh Andrews 6 hours ago

5 branding and packaging trends R&D managers need to know

If 2018 was the year of limited-edition packaging and personalisation (think FIFA World Cup 2018), 2019 promises to be the year of retro designs and futuristic formulations...

22 hours ago

Justine Drake's recipe for award-winning content

Fresh from New York City with a Pearl Award under her arm (The Content Council's Content Director of the Year award, no less), John Brown Media South Africa's head of content and editor of Fresh Living magazine, Justine Drake, shares her five-ingredient recipe for creating successful content...

Issued by Dentsu Aegis Network 1 day ago

Of landmarks and brand marks

Terry Levin asks if the same principles were applied to the renovation of heritage brand marks as heritage landmarks, what criteria could be used to evaluate them?

By Terry Levin, Issued by Off the Shelf marketing 1 day ago

Toys 'R' Us reincarnated as Tru Kids

Less than a year after Toys 'R' Us liquidated its assets and shut the doors to hundreds of toy stores and Babies 'R' Us stores in the U.S., the company has reemerged under a new brand...

13 Feb 2019

Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

Assessing marketing for business relevance

Two different Forrester reports published in 2018 ring the alarm bells for branding, communications and traditional advertising agencies...

By Jonathan Houston, Issued by HKLM 12 Feb 2019

#NewBiz: Distell appoints WPP

Distell has appointed WPP's Team Liquid, a global holding company, to manage the full spectrum of its marketing communications for the company's portfolio of brands...

12 Feb 2019

Coca-Cola responds to "vagina" can incident

#NEWSWATCH: As a result of one of its cans with the XiTsonga word: "Xitombo" (vagina) printed on it having gone viral on social media last week, Coca-Cola has announced that it will be terminating its nationwide Share a Coke activation at the end of February...

8 Feb 2019

Turkish Airlines teams up with Lego again

Turkish Airlines has teamed up with the Lego Movie team to create a new safety video featuring no less than 20-million of the toy bricks...

8 Feb 2019

Next-level branding for the next generation

Joe Public United's team of brand design specialists have written and crafted a White Paper that unpacks the trends and truths of today's youth market, which, contrary to what many believe, is not actually the Millenial Generation...

Issued by Joe Public United 8 Feb 2019

Listen up! Why Mastercard is becoming a sonic brand

Get ready to recognise the Mastercard brand not only with your eyes but also your ears. That's right, the latest phase of its brand evolution involves sonic melody that's set to form part of your Mastercard brand experience in the future...

By Leigh Andrews 8 Feb 2019

#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign

Ackermans' latest Valentine's Day campaign, 'I Am Me' (#IAmMe) was conceptualised and produced in partnership with the retailer's lead creative agency 99c and is calling on South African women to celebrate their true selves and each other...

7 Feb 2019

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