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Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

RAPT BizTrendsTV | Mongezi Mtati: Local is better

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6 internal comms moves that turn culture into real resultsSamantha Page

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

The education group said it plans to make it have an international appeal. Sourc: Supplied.

Rosebank College gets a new name for international rebrand

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

15 hours

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

17 hours

Company news

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Get Fame Week Africa ready: Key dates the creative industry needs to know

The Publicity Workshop Get Fame Week Africa ready: Key dates the creative industry needs to know

12 hours

The human paradox: The faster AI advances, the more human connection matters

Rogerwilco The human paradox: The faster AI advances, the more human connection matters

12 hours

Global survey highlights the balance between human experience and AI innovation

MANGO-OMC Global survey highlights the balance between human experience and AI innovation

14 hours

Celerity to showcase the future of business messaging at London Tech Week 2026

Celerity.chat Celerity to showcase the future of business messaging at London Tech Week 2026

1 day

The growing role of data and AI in media buying

TDMC The growing role of data and AI in media buying

1 day

Converge Africa 2026 brings Africa’s digital commerce ecosystem together in Cape Town

Converge Africa Converge Africa 2026 brings Africa’s digital commerce ecosystem together in Cape Town

1 day

Why brands must humanise the AI narrative to preserve consumer trust

Penquin Why brands must humanise the AI narrative to preserve consumer trust

1 day

Transformation pays off as Brave Group recognised as a top employer

Brave Group Transformation pays off as Brave Group recognised as a top employer

1 day

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Mediamark Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

15 May 2026

Why 3RC’s blog content matters to gen Z

3RC Why 3RC’s blog content matters to gen Z

15 May 2026

Protecting African stories from the threat of piracy

MultiChoice Protecting African stories from the threat of piracy

15 May 2026

More news

The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Agency Scope China | Economic context the biggest challenge

1 day

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

1 day

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

1 day

The education group said it plans to make it have an international appeal. Sourc: Supplied.

Rosebank College gets a new name for international rebrand

15 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Kantar 14 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

The chocolate bar is expected to sell for around R4,500. Source: Lockdale Auctioneers and Valuers.

Rare royal-inscribed Boer War Cadbury chocolate bar goes to auction

Karabo Ledwaba 12 May 2026

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

The Boundless team, with newly escaped from prison Fran Luckin. (I know Mouse is there somewhere...) (Image supplied)

A prisoner, an escape mastermind and a mouse walk into an agency

Danette Breitenbach 12 May 2026

Legacy car brands face growing pressure in South Africa

Legacy car brands face growing pressure in South Africa

12 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

#CannesLions2026 | Increased representation from Africa on shortlisting juries

8 May 2026

What The Alchemist can teach us about advertising

David edworthy 8 May 2026

FNB eBucks and other local brands triumph at 2026 International Loyalty Awards

7 May 2026

Lay’s bets on football fever with new World Cup campaigns

7 May 2026

iPendoring 2026 opens: Indigenous-language work gets a direct One Show shot

6 May 2026

Exceptional event experiences: Balancing AI and human insight

Celeste Whitaker, 6 May 2026

MMA South Africa's Grand Jury 2026 reflects modern marketing leadership

5 May 2026

May the 4th be with you: The internet celebrates Star Wars Day

Chloe Posthumus 4 May 2026

Discount supermarket launches 360° retail media division

4 May 2026

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

Meta expands parental controls with teen AI visibility, joining rivals

Karabo Ledwaba 30 Apr 2026

Top African PR professional receives international gold award

30 Apr 2026

Part 1: Less noise, more nerve | How South African marketers are spending smarter; creating braver

30 Apr 2026

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

Your brand is already being judged by an AI that has never read your press release

Nkateko Khosa, Brave Group 29 Apr 2026

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