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Building a brand purpose beyond a TV ad message

Michelle Beh, head strategist of the Jupiter Drawing Room details the journey of a TVC with client, Sasko...

By Michelle Beh 15 hours ago

Strong expectations from consumers for brands and businesses to do more [report]

Havas partnered with Market Probe International to do a survey of people's attitudes towards change, particularly radical change. The study has shown that people demand radical change that makes a meaningful difference to the world around them and this is key for businesses to understand and act on...

1 day ago

Brand South Africa and Brand Finance announce top 50 South African brands

As the Covid-19 pandemic wreaks havoc on the global and national economy, South Africa's top 50 most valuable brands could lose up to 15% of brand value cumulatively, a drop of over R65bn compared to the original valuation date of 1 January 2020, according to the latest Brand Finance South Africa 50 2020 report...

Issued by Brand South Africa 1 day ago

Think context before content - A Nando's example

What makes Nando's so relatable on social media? Apart from the fiery personality and tone they always have, the fact that they always speak to relevant topics is key to their success...

By Katlego Thulare 6 Jul 2020

Enter Joe Public United's newest growth venture: Joe Public Cape Town

Branding and communications group, Joe Public has announced the launch of its Cape Town agency, as the newest addition to the Joe Public United family, enabling the group to expand its capabilities and extend its unique offering to markets outside of Johannesburg...

3 Jul 2020

CliffCentral launches creative content agency, new podcast series has announced the launch of its own content agency, offering brands a suite of communication services...

2 Jul 2020

Exploring the heartbeat of a nation through the lens of behaviour groups

Brand South Africa annually embarks on a domestic perceptions research project to explore, probe and identify the plethora of these thoughts on 'being South African'...

Issued by Brand South Africa 1 Jul 2020

Insightopedia: Brands collaboration approach, the 'new normal'

How will brands be able to achieve the increased demands for commercial value during this period of diminished marketing budget? There is a solution...

Issued by Openfield 1 Jul 2020

Sunday Times Gen Next Awards announces 2020 category finalists

The Sunday Times Gen Next survey has announced the finalists across each of the 69 categories of the 16th annual Awards. The winners will be celebrated during an online event on 21 August 2020...

1 Jul 2020

#ACACaresCovid19: Where business and creative strategy meet

Sithembile Ntombela, head of marketing at Brand South Africa and Selae Thobakgale, chief strategic officer at The Odd Number Group and co-founder of The Strategy Network discuss the topic of where business and the creative strategy meet in the time of Covid-19...

30 Jun 2020

2020 BrandZ Top 100 Most Valuable Global Ranking reveals growing power and influence of technology

The world's most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of Covid-19, according to the 2020 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar...

Issued by Kantar 30 Jun 2020

S&S Culture fights the good fight

From music and culture to fashion and food, Samantha Joshua, CEO of S&S Culture, believes we are connected on so many levels. However, what's even more important is understanding what makes the consumer tick...

By Evan-Lee Courie 30 Jun 2020

The coronavirus pandemic is forcing brands to be more agile than ever - or die

It goes without saying that "business as usual" left the chat some time ago and marketers are faced with their biggest challenge ever in the face of the modern era's biggest pandemic. A new approach to existing marketing strategies is a necessity during these trying times...

By Thembi Sehloho 29 Jun 2020

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