Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...
Juanita Pienaar 23 Sep 2020
Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...
Miguel De Gracia 23 Sep 2020
Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...
Ian Fuhr 22 Sep 2020
Sindiswa Masuta, strategy business director at Grey Advertising writes that brands that put the consumer and their communities first, as well as show an understanding of their audience's context, are setting themselves up for future survival and growth through loyalty...
Sindiswa Masuta 22 Sep 2020
Rirhandzu Shingwenyana, marketing coordinator at Sadmon discusses what companies can do to re-align their brands to the "new normal"...
Rirhandzu Shingwenyana 22 Sep 2020
A brand new South African airline, which will be launching domestic flights later this year, has invited all South Africans to suggest a name for the new carrier. The successful creator will win a year's free travel pass on the airline...
21 Sep 2020
Bronwyn Williams has observed the ways businesses and brands have responded to the crisis, the one being cynical crisis capitalism and the other, authentic brand empathy...
Bronwyn Williams 21 Sep 2020
Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the Husqvarna brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador...
Husqvarna South Africa 21 Sep 2020
The Africa Brand Summit has announced the recipients of this year's Influencers of Influencers Award...
Africa Brand Summit 21 Sep 2020
WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...
Juanita Pienaar 18 Sep 2020
The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
17 Sep 2020
Locally sourced products and services comfort consumers, meeting their new needs for hygiene and spreading feel-good stories that celebrate the best of our diverse culture...
Karin Du Chenne 17 Sep 2020
Tyrone Van Heerden, head of strategy at Iris, looks into the continuous trend of the cancel culture, the impact that it has on brands and how communications professionals can try and reduce the risk...
Tyrone Van Heerden 17 Sep 2020
VMLY&R's global CEO Jon Cook shares his views on what's happening from a diversity, equity and inclusion standpoint...
Jessica Tennant 17 Sep 2020
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