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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

RAPT BizTrendsTV | Mongezi Mtati: Local is better

Image credit: on Pexels

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Call for participation: 2026 social media landscape survey opens to South African marketers

Call for participation: 2026 social media landscape survey opens to South African marketersOrnico

(Source: @Meet Frank Publicis has announced its Q1 2026 results

Publicis outperforms industry, confirms growth guidance for 2026

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Loyalty marketing is solving the wrong problemPhilip Cohen

How brands can update their marketing system for the AI era

How brands can update their marketing system for the AI eraCaitlyn Greve

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsibleBoundless

Supplied images: McIlhenny Tabasco sauce (L) and Stoli's new “Halapeño Pepper” vodka bottle (R)

Trade dress dispute hots up as Tabasco takes Stoli to court over vodka bottle designNishaat Slamdien

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The Pitcher Awards 2026 unveils dynamic jury

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South Africa’s consumer class is back on the road!BrandMapp

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand SummitKarabo Ledwaba

The brands winning South Africa’s car buyers aren’t the ones you expect

The brands winning South Africa’s car buyers aren’t the ones you expectRogerwilco

Harley-Davidson launches Ride. Source: Harley-Davidson.

Harley-Davidson refreshes brand

Call for participation: 2026 social media landscape survey opens to South African marketers

Call for participation: 2026 social media landscape survey opens to South African marketers

9 hours

(Source: @Meet Frank Publicis has announced its Q1 2026 results

Publicis outperforms industry, confirms growth guidance for 2026

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Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

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Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

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How brands can update their marketing system for the AI era

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Supplied images: McIlhenny Tabasco sauce (L) and Stoli's new “Halapeño Pepper” vodka bottle (R)

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The summit was launched in 2025. Source: Supplied.

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The brands winning South Africa’s car buyers aren’t the ones you expect

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Harley-Davidson launches Ride. Source: Harley-Davidson.

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Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

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Scopen Africa awards R90,000 inaugural bursaries

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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Everlytic 7 Apr 2026

Ashley Madison sheds “affair site” label in major rebrand

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