Branding News South Africa

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

Sindiswa Masuta, strategy business director at Grey Advertising writes that brands that put the consumer and their communities first, as well as show an understanding of their audience's context, are setting themselves up for future survival and growth through loyalty...

Rirhandzu Shingwenyana, marketing coordinator at Sadmon discusses what companies can do to re-align their brands to the "new normal"...

Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the Husqvarna brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador...

The Africa Brand Summit has announced the recipients of this year's Influencers of Influencers Award...