Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...
Ntombi Mhangwani 1 day ago
After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...
YOUKNOW Digital 2 days ago
Nadia Boersch, director of the Global Woman Club Vienna, and CEO of Brandalytical, shares her keys to success when 'big bang' branding and relaunching a brand...
Leigh Andrews 2 days ago
On Wednesday, 20 February, Miss SA 1992 and philanthropic businesswoman Amy Kleinhans-Curd was the Red & Yellow School's lunchtime lecturer. She shared her personal journey and three insights from Madiba and other 'giants' at her table that this country - particularly local businesses and entrepreneurs - can't do without...
Leigh Andrews 2 days ago
If 2018 was the year of limited-edition packaging and personalisation (think FIFA World Cup 2018), 2019 promises to be the year of retro designs and futuristic formulations...
3 days ago
Fresh from New York City with a Pearl Award under her arm (The Content Council's Content Director of the Year award, no less), John Brown Media South Africa's head of content and editor of Fresh Living magazine, Justine Drake, shares her five-ingredient recipe for creating successful content...
Dentsu Aegis Network 3 days ago
Terry Levin asks if the same principles were applied to the renovation of heritage brand marks as heritage landmarks, what criteria could be used to evaluate them?
Terry Levin, Off the Shelf marketing 19 Feb 2019
Less than a year after Toys 'R' Us liquidated its assets and shut the doors to hundreds of toy stores and Babies 'R' Us stores in the U.S., the company has reemerged under a new brand...
13 Feb 2019
Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...
Gareth Pearson, BMi Research 12 Feb 2019
Two different Forrester reports published in 2018 ring the alarm bells for branding, communications and traditional advertising agencies...
Jonathan Houston, HKLM 12 Feb 2019
Distell has appointed WPP's Team Liquid, a global holding company, to manage the full spectrum of its marketing communications for the company's portfolio of brands...
12 Feb 2019
#NEWSWATCH: As a result of one of its cans with the XiTsonga word: "Xitombo" (vagina) printed on it having gone viral on social media last week, Coca-Cola has announced that it will be terminating its nationwide Share a Coke activation at the end of February...
8 Feb 2019
Turkish Airlines has teamed up with the Lego Movie team to create a new safety video featuring no less than 20-million of the toy bricks...
8 Feb 2019
Joe Public United's team of brand design specialists have written and crafted a White Paper that unpacks the trends and truths of today's youth market, which, contrary to what many believe, is not actually the Millenial Generation...
Joe Public United 8 Feb 2019