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New press offices

The Brave Group has opened a press office on Bizcommunity.com!

The Brave Group is an assembly of specialist marketing and communication companies that work independently or as a group to guide clients towards more interesting, braver solutions to business challenges.

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Of landmarks and brand marks
Of landmarks and brand marks

If the same principles were applied to the renovation of heritage brand marks as heritage landmarks, what criteria could be used to evaluate them?..

Toys 'R' Us reincarnated as Tru Kids

Less than a year after Toys 'R' Us liquidated its assets and shut the doors to hundreds of toy stores and Babies 'R' Us stores in the U.S., the company has reemerged under a new brand...

13 Feb 2019

Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

Assessing marketing for business relevance

Two different Forrester reports published in 2018 ring the alarm bells for branding, communications and traditional advertising agencies...

By Jonathan Houston, Issued by HKLM 12 Feb 2019

#NewBiz: Distell appoints WPP

Distell has appointed WPP's Team Liquid, a global holding company, to manage the full spectrum of its marketing communications for the company's portfolio of brands...

12 Feb 2019

Coca-Cola responds to "vagina" can incident

#NEWSWATCH: As a result of one of its cans with the XiTsonga word: "Xitombo" (vagina) printed on it having gone viral on social media last week, Coca-Cola has announced that it will be terminating its nationwide Share a Coke activation at the end of February...

8 Feb 2019

Turkish Airlines teams up with Lego again

Turkish Airlines has teamed up with the Lego Movie team to create a new safety video featuring no less than 20-million of the toy bricks...

8 Feb 2019

Next-level branding for the next generation

Joe Public United's team of brand design specialists have written and crafted a White Paper that unpacks the trends and truths of today's youth market, which, contrary to what many believe, is not actually the Millenial Generation...

Issued by Joe Public United 8 Feb 2019

Listen up! Why Mastercard is becoming a sonic brand

Get ready to recognise the Mastercard brand not only with your eyes but also your ears. That's right, the latest phase of its brand evolution involves sonic melody that's set to form part of your Mastercard brand experience in the future...

By Leigh Andrews 8 Feb 2019

#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign

Ackermans' latest Valentine's Day campaign, 'I Am Me' (#IAmMe) was conceptualised and produced in partnership with the retailer's lead creative agency 99c and is calling on South African women to celebrate their true selves and each other...

7 Feb 2019

#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice

Jared Kushner has been appointed creative director at Digitas Liquorice Johannesburg...

By Jessica Tennant 7 Feb 2019

#NewBiz: Clay Creative wins City & Guilds

New agency kid on the block, Clay Creative recently won the City & Guilds pitch for their international digital account with the agency's soon-to-be-launched #FutureFit concept...

7 Feb 2019

TOWER aims to surpass its best with innovative branding

With a remarkable 52 years under its belt, TOWER, South Africa's largest home and office stationery supplier is aiming for bigger and better with a fresh new look.

Issued by TOWER 7 Feb 2019

Brand parity? There is more to this than meets the eye

How frustrating is it that your tiresome annual Brand Health Tracker (BHT) stubbornly shows that no matter how hard you try, brand status quo prevails?...

Issued by All Told 6 Feb 2019

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