Branding contributor articles in South Africa

Latest showcases

Logo Portfolio
by Siyabonga Magagula
Alistair Mahon - Graphic Design Portfolio
by Alistair Mahon
Personal Profile and Visual Portfolio
by clyde purdon
Papper
by Kate Kater
My Portfolio
by Mark Oser
Editorial Layout design
by Olga Botha
Logo Design
by MIRAH BRADT
Portfilio
by Johannes Swanepoel
Afrikanos: The African Crocodile Experience
by Danel du Toit
Logos
by Danel du Toit
A.Rrajani Fashion,Portfolio & Advertising photographer
by A Rrajani
Magazine Advert and Facebook, Twitter, Instagram Banner (Post)
by Abou Biayi Kabukala
Illustrations | Botanical
by Danielle Vorster
Illustrations | Interior
by Danielle Vorster
iPhone Skins
by Danielle Vorster
Poster Designs
by Danielle Vorster

#NewCampaign: The sound of Russell Hobbs

Household appliances manufacturer Russell Hobbs recently launched its latest TV commercial, 'All Day Every Day', featuring a soundtrack composed from the sounds of its products...

By Jessica Tennant 28 Nov 2018

The future of mass media and advertising

It is usually folly to indulge in any form of crystal ball-gazing when it comes to the future of mass media and their relationships with the advertising world, but I have, for the past few months, been trying to arrive at what I think are some fairly logical conclusions...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Nov 2018

#NewCampaign: All you people, this ad's for you

Nando's' new ad highlights the ways in which South Africans typically stereotype one another and the inherent hypocrisy that comes with that, with uniquely local scenes of people pigeonholing one another...

By Jessica Tennant 26 Nov 2018

Brands are so much more than just a logo

As consumers start to think about their Christmas purchases and where they're going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. That is surely a daunting task in the current economy - stuff nightmares are made of...

By Jedd Cokayne 22 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.

The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

How brands can win in the digital era

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

By Danette Breitenbach 6 Nov 2018

Brands disrupting the playing fields

Not every brand is an Amazon that can disrupt its category, but every brand can learn lessons from disruption brands; lessons that can be applied to any market...

By Danette Breitenbach 6 Nov 2018

Local banks shine at inaugural BrandZ Top 30 Awards

Standard Bank was crowned the country's most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands when it launched at the Johannesburg Stock Exchange on Wednesday morning...

By Danette Breitenbach 1 Nov 2018

#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t

Indie's new 'Mullets' campaign seeks to convince millennials that its insurance premium is something to care about...

By Jessica Tennant 31 Oct 2018

Will it be a holly jolly Christmas for your brand?

Put a jingle in your bell this year by tracking and optimising your Christmas TV advertising...

By Irina Herf 29 Oct 2018

The story substance

Why the world wants a story and not a sale...

By Wayne Flemming 27 Oct 2018

The problem with knee-jerk marketing

When times get tough and business slows down, or when brands are faced with new competition, we start pulling out the stops with our marketing. Grasping at straws, we reach for lifelines in the hope that one standalone marketing tactic will get customers pouring through the doors...

By Kirsten McLeod Grobler 22 Oct 2018

Make the most of your marketing budget

Tough financial times are pushing businesses to cut costs in order to strengthen the bottom line. The mistake many organisations make is to cut the budgets, instead of first analysing marketing expenses and determining which avenues are offering the best return on investment...

By Mike Salomon 12 Oct 2018

Creating brands that influence an intersectionally inclusive world

Local brands, marketers and creators need to get better at designing campaigns and content that reflects intersectional narratives and imagery that include LGBTQI+ communities, people with albinism and the disabled...

By Rebone Masemola 9 Oct 2018

Goodbye consumers, hello AI!

The job of branded goods and companies is about to get much harder, says Sandra Burger, business unit manager at The MediaShop...

By Sandra Burger 4 Oct 2018

CMOs need to embrace new technologies and tools to build brand trust

BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today's digital business environment and some of the key challenges they are facing...

By Paula Sartini 1 Oct 2018

#NewCampaign: Giant Films' Ian Gabriel on the new Carling Black Label ad

Giant Films recently completed an ad for Carling Black Label offering a fresh take on masculinity...

By Jessica Tennant 27 Sep 2018

A great new way of getting consumers to love your brand

Never before in the history of mankind has it been more difficult to get public attention as it is right now. And its driving brand managers to distraction...

By Chris Moerdyk, Issued by Chris Moerdyk 26 Sep 2018

Today's the day...

How many brands sent out 'Happy Heritage Day' messages yesterday and what were they hoping to achieve by doing so?...

By Mick Shepard and Nick Liatos 24 Sep 2018

The biggest lessons brands can learn from music artists

Siphiwe Mpeta tackles the topic of personal branding by using music as a frame of reference...

By Siphiwe Mpeta 19 Sep 2018

#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

The tango of Donald Trump and Nike

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

By Damon Stapleton 12 Sep 2018