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#BehindtheSelfie with... Shorn Khumalo, co-founder, director and head of PR at The Client Media
#BehindtheSelfie with... Shorn Khumalo, co-founder, director and head of PR at The Client Media

This week, we go behind the selfie with Shorn Khumalo, co-founder, director and head of PR at The Client Media...

By Jessica Tennant 3 days ago

Audi ad transcends brands
Audi ad transcends brands

I am not going to call this column "advertising in the time of coronavirus" because I will personally try to drown in hand sanitiser the next person who uses the by now cliched phrase stolen from Gabriel Garcia Marquez's Love in the Time of Cholera...

By Brendan Seery 3 days ago

Image source: .
How safe is your brand in the hands of a remote workforce?

Having invested significantly into their brands for years, companies need to put the best interests of their employees and customers at heart but not at the detriment of their brands...

By Paula Sartini 23 Mar 2020

#OrchidsandOnions: There's no quitting for Ryobi
#OrchidsandOnions: There's no quitting for Ryobi

It's interesting to ponder the images or the word associations a brand can conjure up in your mind. If those associations are positive - Toyotas don't break, for example - then that's because of two things: intrinsic brand quality and excellent marketing communication...

By Brendan Seery 17 Mar 2020

#OrchidsandOnions: Ads give lots to crow about
#OrchidsandOnions: Ads give lots to crow about

Takeaway chicken: KFC, Nando's get tongues wagging and mouths watering...

By Brendan Seery 10 Mar 2020

Photo by Retha Ferguson from .
The decade of the chosen family

In an age of a cancellation culture that was born out of a deep desire for hyper self-awareness, self-actualisation and social justice, this generation is making it their social responsibility to live and associate in spaces and with people that align with their values and beliefs...

By Rebone Masemola 5 Mar 2020

Image source: .
Advertising is evil... and it's everywhere

With this ability to solve problems with good ideas and the fact that advertising is everywhere, let us use its well-established omnipresence for good. We can, and should, use our good ideas to do work that 'does good'...

By Wessel Stoltz 5 Mar 2020

Felix Kessel has been appointed creative lead at WPP's agency for Distell, Team Liquid.
#Newsmaker: Felix Kessel, Team Liquid's new creative lead

Grey Africa recently appointed Felix Kessel as creative lead at WPP's agency for Distell, Team Liquid...

By Jessica Tennant 4 Mar 2020

DI2020: How Enni-Kukka Tuomala plans to start the empathy revolution with a balloon
DI2020: How Enni-Kukka Tuomala plans to start the empathy revolution with a balloon

Finnish empathy designer and artist Enni-Kukka Tuomala received a standing ovation at Design Indaba after her inspiring presentation on empathy as the most radical emotion...

By Angie White 2 Mar 2020

#DI2020: Patrick Thomas talks creative collaboration and interaction
#DI2020: Patrick Thomas talks creative collaboration and interaction

Patrick Thomas is a British graphic artist who has anxiously awaited the opportunity to attend Design Indaba. Thomas stepped on stage enthusiastically greeting the audience with a "Goeie môre!"...

By Angie White 26 Feb 2020

#DesignIndaba2020: Ananya Khaitan to speak on matters of import and impact
#DesignIndaba2020: Ananya Khaitan to speak on matters of import and impact

New Delhi-based communication designer Ananya Khaitan has been announced as one of the speakers at Design Indaba 2020. He specialises in book design and brand identity design, with his work reflecting his affinity for matters of import and impact...

By Jessica Tennant 24 Feb 2020

Screengrabs from the ad.
#OrchidsandOnions: Great ad, splendid timing

SA Tourism: An antidote to all the bitterness, anger and defeatism; slack PR company sent a Happy New Year wish - on 31 January. Irritating...

By Brendan Seery 18 Feb 2020

Photo by Tim Mossholder on .
Lessons from the second last Blockbuster in the world

Dargaville, a small town on the banks of the Wairoa River in the North Island of New Zealand with a population of approximately 4,500 people, lost the second-last 'Blockbuster' movie store on Earth a few weeks ago. The last one is in the town of Bend, Oregon in the USA...

By Damon Stapleton 12 Feb 2020

Image source: Gallo/Getty Images.
Brands should stop using creepy marketing tactics

Push marketing is losing relevancy fast, especially when consumers are being served hundreds of advertising messages by brands daily...

By Rob Anderson 4 Feb 2020

#OrchidsandOnions: 'Are you kidding me?'
#OrchidsandOnions: 'Are you kidding me?'

Positive: Admitting to and rectifying mistakes can promote a brand. Negative: An Onion for SA Tourism and its PR and communications general manager...

By Brendan Seery 4 Feb 2020

Bringing brand visions and stories to life through colour
Bringing brand visions and stories to life through colour

Following Pantone's announcement of Classic Blue as its 'Color of the Year' for 2020, FedEx Office has collaborated with the institute to help businesses leverage colour through its colour matching and printing technologies, using the Pantone Matching System...

By Jessica Tennant 30 Jan 2020

Doug Place is the chief marketing officer: Africa, Middle East, South Asia. Image supplied.
#BizTrends2020: A strongly resonant brand proposition is more important now than ever before

In 2020, brands with vague and ephemeral brand positioning are unlikely to win the hearts of those they are speaking to - no one will understand what the brand is selling, who they're selling it to and why anyone should buy it...

By Doug Place 29 Jan 2020

#BizTrends2020: 5 cultural shifts that are influencing marketing
#BizTrends2020: 5 cultural shifts that are influencing marketing

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture, but that comes along once in a unicorn-shadowed blue moon...

By Nkgabiseng Motau 29 Jan 2020

Screengrabs from the ad.
#OrchidsandOnions: Now it's Hyundai's turn

Atos ad positions car specifically for Gen Z and millennials...

By Brendan Seery 28 Jan 2020

#StartupStory: Empowering girls with Girltivity
#StartupStory: Empowering girls with Girltivity

According to UNESCO statistics, women make up only 23% of STEM talent globally, and this inequality is often felt in South Africa's science, technology and engineering industries...

By Evan-Lee Courie 27 Jan 2020

#BizTrends 2020: Gearing up our people for the future
#BizTrends 2020: Gearing up our people for the future

We can all ponder and debate the trends for 2020 - everyone has his or her own perception as to what will influence our industry most. But looking back on a fairly tumultuous past twelve months, the only thing we can truly be assured of is that, try as we might, it is fairly impossible to accurately predict what exactly will be heading our way in the next twelve...

By Wayne Naidoo 27 Jan 2020

Chris Moerdyk
Great brands were born in bad economic times

So, it's bad times for business and not a good time to create new products and brands? Wrong, wrong, wrong! History has shown that nothing stirs ingenuity like a bad economy...

By Chris Moerdyk, Issued by Chris Moerdyk 24 Jan 2020

Camilla Clerke, ECD at HelloFCB+
#BizTrends2020: Diversity is creativity

Four of the largest trends influencing the marketing industry, and their predicted impact on South Africa in the coming months...

By Camilla Clerke 23 Jan 2020

Screen grab from the ad.
#OrchidsandOnions: Corny but convincing

King Price's 'cultural appropriation' ad has the desired impact, and because of effective marketing, Alonso crash was a positive for Toyota...

By Brendan Seery 21 Jan 2020

#BizTrends2020: A truer, more meaningful narrative for the African child
#BizTrends2020: A truer, more meaningful narrative for the African child

If brands want to succeed in South Africa and the rest of Africa, they need to love and appreciate Africa and the rich diversity that unifies instead of divides us...

By Kamo Mogashoa 17 Jan 2020

#BizTrends2020: Using e-commerce tools to build disruptive consumer brands
#BizTrends2020: Using e-commerce tools to build disruptive consumer brands

Many disruptive consumer brands eventually expand into retailers in order to reach broader scale, and fast-moving retailers can accelerate this process...

By Paul Cook 16 Jan 2020

#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond
#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond

The advent of 5G and the growth in video consumption will lead to the creation of more visual content that customers can utilise and easily share. There will be more investment in collaborating with content creators whose messaging can be easily linked with certain brands without a major change in narrative...

By Mongezi Mtati 15 Jan 2020

Masego Motsogi, managing director at Grid Worldwide.
#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

By Masego Motsogi 14 Jan 2020

Mathe Okaba, CEO of the ACA.
#BizTrends2020: On social ills, margins and marketing effectiveness

There are three distinct areas that will to some extent continue shaping and moulding our profession and the broader marketing and communications industry in 2020 and beyond...

By Mathe Okaba 10 Jan 2020

Suhana Gordhan, Executive Creative Director at FCB Joburg.
#BizTrends2020: Death. Or a brave new world

"We've either got to be brave and curious or fearful and suspicious," said comedian, actor and political activist Eddie Izzard in an interview with Trevor Noah on The Daily Show...

By Suhana Gordhan 8 Jan 2020

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