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Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

Experience trumps channel
Experience trumps channel

Brands need to show up in relevant environments with tailored offerings and a seamless purchasing journey...

By Refilwe Maluleke 6 May 2019

Image via
Norah Jones, KFC and forgiveness

We had been waiting almost an hour. An hour is a long time to wait. You start playing weird games in your head. I will count to thirty. When the big hands gets to the five, I am definitely out of here. You also silently seethe...

By Damon Stapleton 1 May 2019

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

By Rachel Thompson, Issued by GfK South Africa 30 Apr 2019

The evolution of branding through the digital agency
The evolution of branding through the digital agency

One of the most valuable assets for any business, no matter its size or sector, is its brand. In light of this Desiree Gullan shares her thoughts on the evolution of branding through a digital agency...

By Desiree Gullan 24 Apr 2019

Are brands living up to client expectations?
Are brands living up to client expectations?

Right now it is vitally important for us to understand what the changes are in consumer's expectations, how we work around them or modify our offerings to suit their needs, while still continuing to grow in the market...

By Jedd Cokayne 23 Apr 2019

Up, close and very personalised
Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

By Refilwe Maluleke 23 Apr 2019

A rainbow nation: Rather tricky for the politicians - and marketers
A rainbow nation: Rather tricky for the politicians - and marketers

How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people...

By Anele Malumo 16 Apr 2019

#StartupStory: iHappify, the new business on the block
#StartupStory: iHappify, the new business on the block

The first quarter of 2019 has seen new business development in an uncategorised industry of making people happy...

By Evan-Lee Courie 12 Apr 2019

Despondent slogans
Despondent slogans

It is astonishing that the South African political parties have not identified that South Africans crave hope as well as confidence in the future...

By Howard Feldman 4 Apr 2019

Khumo Theko, trend spotter at Flux Trends.
Brands, pay attention to these new urban tribes

Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...

By Juanita Pienaar 3 Apr 2019

The rise of e-gaming
The rise of e-gaming

With fibre and internet access becoming more and more accessible in the country, we have started to tap into gaming communities around the world. Brands and businesses are noticing this trend, leading to increased investment into this platform...

By Prince Ndlovu 3 Apr 2019

Trend forecaster, Nicola Cooper. © .
The South African consumer is a real person

International trends spotter Marian Salzman joined local trend analysts Nicola Cooper and Khumo Theko in highlighting the top pop culture trends affecting females at an event held at Inner City Ideas Cartel in Cape Town earlier this month...

By Juanita Pienaar 2 Apr 2019

#Newsmaker: Gareth McPherson takes on dual role as Publicis Machine CCO, MD
#Newsmaker: Gareth McPherson takes on dual role as Publicis Machine CCO, MD

Publicis Machine recently appointed Gareth McPherson as agency MD, this in addition to his appointment as chief creative officer...

By Jessica Tennant 28 Mar 2019

What is really in the letter "A" that cannot be fixed anyway?
What is really in the letter "A" that cannot be fixed anyway?

Khangelani Dziba lists key brand building and sustenance lessons to be learned from Bonang Matheba's unveiling of the new House of Bonang MCC...

By Khangelani Dziba 26 Mar 2019

Image ©
If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 20 Mar 2019

#Newsmaker: Keval Ramraj takes on the world of whisky
#Newsmaker: Keval Ramraj takes on the world of whisky

Keval Ramraj was recently appointed as brand manager for single malts at Pernod Ricard SA. His career in marketing started with an internship at the Durban office where he worked his way up the ranks, and he's determined to take The Glenlivet brand to the country's number one spot...

By Jessica Tennant 15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

Gen Z requires new thinking, fresh approach
Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

The future of brand communication in a self-actualised economy of 2050
The future of brand communication in a self-actualised economy of 2050

Chumisa Ndlazi, a marketing and communications practitioner for CSIR shares her thoughts on the role of brand communication in the future...

By Chumisa Ndlazi 6 Mar 2019

Why these rolling blackouts are an opportunity for brands
Why these rolling blackouts are an opportunity for brands

South Africans are suffering from disappointment fatigue, and brands would do well to navigate their communication strategies accordingly, says Sarah Gooding, Deputy GM of WE South Africa...

By Sarah Gooding 26 Feb 2019

#Newsmaker: Nobethu Jolobe on architecture in strategic branding and communications
#Newsmaker: Nobethu Jolobe on architecture in strategic branding and communications

Strategic branding and communications agency HKLM recently appointed Nobethu Jolobe, with a background in architecture, as creative director for 3D environmental projects...

By Jessica Tennant 26 Feb 2019

Ros Goldin, an independent analyst and ex-marketing director for Cricket South Africa.
Adapt or die for the modern sports fan

Over the past decade, sports audiences have changed dramatically, making relevance key for a successful sports sponsorship...

By Danette Breitenbach 26 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Employee benefit marketing: How to ensure your staff know and use their benefits
Employee benefit marketing: How to ensure your staff know and use their benefits

With the current state of the job market and the pressure on offering competitive remuneration, companies should make employee benefit marketing a priority to attract and retain the best employees...

By Sylvia Schutte 20 Feb 2019

Of landmarks and brand marks
Of landmarks and brand marks

Terry Levin asks if the same principles were applied to the renovation of heritage brand marks as heritage landmarks, what criteria could be used to evaluate them?

By Terry Levin, Issued by Off the Shelf marketing 19 Feb 2019

Gareth Pearson
Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice
#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice

Jared Kushner has been appointed creative director at Digitas Liquorice Johannesburg...

By Jessica Tennant 7 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

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