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Of landmarks and brand marks
Of landmarks and brand marks

If the same principles were applied to the renovation of heritage brand marks as heritage landmarks, what criteria could be used to evaluate them?..

By Terry Levin, Issued by Off the Shelf marketing 16 hours ago

Gareth Pearson
Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice
#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice

Jared Kushner has been appointed creative director at Digitas Liquorice Johannesburg...

By Jessica Tennant 7 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

Are your emails building brand trust?
Are your emails building brand trust?

Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding?...

By Paula Sartini 31 Jan 2019

#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy
#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy

While employer branding has made significant inroads into the South African market, with a number of companies leveraging its benefits, its relevance and how to purposefully implement it does still seem to leave many indifferent...

By Sindy Peters 29 Jan 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyalty

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

By Topaz Booysen 24 Jan 2019

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson 23 Jan 2019

#VWDriveDry: Take home lessons
#VWDriveDry: Take home lessons

On Thursday, 10 January 2019, Twitter went into a frenzy over what appeared to be Nomuzi "Moozlie" Mabena in a car crash captured on InstaLive...

By Sheila Afari 22 Jan 2019

#NewCampaign: What matters to you, matters to Metropolitan
#NewCampaign: What matters to you, matters to Metropolitan

Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations...

By Jessica Tennant 18 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup
Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 17 Jan 2019

Transit advertising (A 'Quantum' leap into commuters)
Transit advertising (A 'Quantum' leap into commuters)

Almost 70% of working-class citizens use minibus taxis also known as 'Quantum' to get to work and back. It is believed to be a powerful brand carrier as it holds the highest brand recall when fully wrapped in a vinyl that provides 100% brand exclusivity...

By Omphemetse Mokwena 16 Jan 2019

Screengrab from .
Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 16 Jan 2019

#BizTrends2019: Technology and other packaging disruptors in 2019
#BizTrends2019: Technology and other packaging disruptors in 2019

Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...

By Gail Macleod 14 Jan 2019

Five ways to hack Google rankings (Kidding. You can't. But you can do this...)
Five ways to hack Google rankings (Kidding. You can't. But you can do this...)

David Jenkins, founder and partner at digital marketing agency MickeyLlew, look at how to use customer reviews to boost your website's organic ranking on Google...

By David Jenkins 14 Jan 2019

Screengrab from .
Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. This a typical David vs Goliath story. While that may be true, the saga contains digital lessons for brands of all sizes...

By Vumani Ncube 10 Jan 2019

Marketing research - Fact or fiction?
Marketing research - Fact or fiction?

It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...

By mike broom 7 Jan 2019

Music in advertising
Music in advertising

Adam Howard of Howard Audio explains the strong bond between brand and music as he takes us through the evolution of the Maq Campaign music brand mnemonic while Bliss Brands Marketing Director Liezel Bygate says the proof is in the sales figures...

By Adam Howard 31 Dec 2018

#NewCampaign: The sound of Russell Hobbs
#NewCampaign: The sound of Russell Hobbs

Household appliances manufacturer Russell Hobbs recently launched its latest TV commercial, 'All Day Every Day', featuring a soundtrack composed from the sounds of its products...

By Jessica Tennant 28 Nov 2018

Chris Moerdyk
The future of mass media and advertising

It is usually folly to indulge in any form of crystal ball-gazing when it comes to the future of mass media and their relationships with the advertising world, but I have, for the past few months, been trying to arrive at what I think are some fairly logical conclusions...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Nov 2018

#NewCampaign: All you people, this ad's for you
#NewCampaign: All you people, this ad's for you

Nando's' new ad highlights the ways in which South Africans typically stereotype one another and the inherent hypocrisy that comes with that, with uniquely local scenes of people pigeonholing one another...

By Jessica Tennant 26 Nov 2018

Brands are so much more than just a logo
Brands are so much more than just a logo

As consumers start to think about their Christmas purchases and where they're going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. That is surely a daunting task in the current economy - stuff nightmares are made of...

By Jedd Cokayne 22 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.
The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

#ShopperInsights2019: Innovation drives brand success at shelf
#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

How brands can win in the digital era
How brands can win in the digital era

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

By Danette Breitenbach 6 Nov 2018

Brands disrupting the playing fields
Brands disrupting the playing fields

Not every brand is an Amazon that can disrupt its category, but every brand can learn lessons from disruption brands; lessons that can be applied to any market...

By Danette Breitenbach 6 Nov 2018

Standardbank team announced as the country’s most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands.
Local banks shine at inaugural BrandZ Top 30 Awards

Standard Bank was crowned the country's most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands when it launched at the Johannesburg Stock Exchange on Wednesday morning...

By Danette Breitenbach 1 Nov 2018

#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t
#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t

Indie's new 'Mullets' campaign seeks to convince millennials that its insurance premium is something to care about...

By Jessica Tennant 31 Oct 2018

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