#IABInsightSeries: IAB SA 2021 predictions
#IABInsightSeries: IAB SA 2021 predictions

The IAB SA recently hosted its 22nd insight webinar on Zoom, featuring IAB SA members Jarred Cinman, Ann-Mari Höfinger, Noah Makholwa, Karyn Strybos and Melissa Kariuki...

By Jessica Tennant 2 days ago

#EvolutionofWork: "I hope to see genuine inclusion in the digital advertising industry," Boomtown's Brenda Ulay
#EvolutionofWork: "I hope to see genuine inclusion in the digital advertising industry," Boomtown's Brenda Ulay

As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

By Jessica Tennant 30 Nov 2020

Your brand could be your competitive advantage
Your brand could be your competitive advantage

Everyone out there is struggling in the current economy. It also seems that we are all being called upon to adapt and do things differently to survive...

By Gary van Zyl 26 Nov 2020

#Newsmaker: Tshepo Tumahole wins Loeries Young Creatives Award
#Newsmaker: Tshepo Tumahole wins Loeries Young Creatives Award

Tshepo Tumahole, a copywriter at Joe Public along with Jarryd Duthoit, a finishing artist at Left Post Productions, was awarded the 2020 Loeries Brand South Africa Young Creatives Award last week...

By Jessica Tennant 23 Nov 2020

#Loeries2020: Day four winners
#Loeries2020: Day four winners

The Awards announced on day four of Loeries Creative Week 2020, Thursday, 19 November, included Design, Design Crafts, PR and Media Communication, Live Communication and the Marketing Leadership Award...

By Jessica Tennant 19 Nov 2020

#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)
#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)

During Loeries Creative Week, Jess Weiner, CEO of Talk to Jess in the US talked to the power of inclusivity and of belonging in the work that we do, both in the creative industry and in our work environment...

By Jessica Tennant 18 Nov 2020

Organisations need to prioritse data to tell meaningful stories
Organisations need to prioritse data to tell meaningful stories

"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...

By Shaune Jordaan 18 Nov 2020

#Loeries2020: Day two winners
#Loeries2020: Day two winners

The Awards announced on day two of Loeries Creative Week 2020, Tuesday, 17 November, included Digital Communication, Digital Crafts, Integrated Campaign, Media Innovation and Young Creatives...

By Jessica Tennant 17 Nov 2020

Katherina Tudball
#Loeries2020: Conceptual thinking is at the heart of everything

On day one of Loeries Creative Week, Katherina Tudball, creative director at Superunion London and this year's Loeries international jury president for design, shared an interesting talk around the theme of visceral creativity...

By Jessica Tennant 17 Nov 2020

Every brand has a story to tell. What's yours?
Every brand has a story to tell. What's yours?

2020 saw the closure of several well-known brands. This had us daydreaming of the "good old days". The reason for this is that there is some element that has resonated with us...

By Sizwe Dlamini 12 Nov 2020

#EvolutionofWork: Covid-19 has driven digital work technology adoption forward by nearly 5 years
#EvolutionofWork: Covid-19 has driven digital work technology adoption forward by nearly 5 years

As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

By Jessica Tennant 9 Nov 2020

Screengrab from Outsurance ad.
Lessons from Outsurance and the Katlego Maboe debacle

Social media; a frenemy to your personal and corporate brand...

By Josephine Sebesho 26 Oct 2020

Screengrab from Budweiser ad on .
Does your brand have a soul?

Sizwe Dlamini, head of commercial at Idea Hive gives us three top tips to boost your marketing strategy through brand storytelling...

By Sizwe Dlamini 22 Oct 2020

Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.
#IABInsightSeries: Marketing partnerships in the digital economy

The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October...

By Juanita Pienaar 12 Oct 2020

Claudia Shilumani, CEO, Centre for Communication Impact
#2020AfricaBrandSummit: Winning hearts and minds in the midst of a pandemic

Honesty and engaging with communities to allay fears, often sparked by fake news, were the driving forces behind the communication strategy aligned with South Africa's Covid-19 crisis management policy...

By Nicci Botha 9 Oct 2020

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The rise of the digital planet tells a new story

Yaw Dwomoh, CEO of Idea Hive, writes businesses are now preparing to navigate a period of prolonged uncertainty for their brand, the global economy, and the consumers they serve...

By Yaw Dwomoh 7 Oct 2020

Photo by  on .
Never let a good crisis go to waste

Covid-19 brought a storm of surprising business conditions in South Africa - not only for the local media, but for public relations practitioners as well...

By Cindy Preller 6 Oct 2020

#Loeries2020: "By thinking creatively we can create moments of connection and delight" - Katherina Tudball
#Loeries2020: "By thinking creatively we can create moments of connection and delight" - Katherina Tudball

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's design jury president Katherina Tudball, creative director at Superunion London.

By Jessica Tennant 5 Oct 2020

#Loeries2020: "Intimacy is the algorithm of creativity" - Swati Bhattacharya
#Loeries2020: "Intimacy is the algorithm of creativity" - Swati Bhattacharya

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is this year's film jury president Swati Bhattacharya, CCO at FCB Ulka...

By Jessica Tennant 2 Oct 2020

#DoBizZA: Just Brands Africa gives back to SA by helping educate future leaders
#DoBizZA: Just Brands Africa gives back to SA by helping educate future leaders

Just Brands Africa develops creative experiences for established brands and businesses seeking new ways to communicate with their audiences...

By Juanita Pienaar 30 Sep 2020

New study aimed at assessing damage caused to market by pandemic
New study aimed at assessing damage caused to market by pandemic

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...

By Juanita Pienaar 23 Sep 2020

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How brands can leverage community to bolster customer experience

Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...

By Miguel De Gracia 23 Sep 2020

Photo by  on .
We are still a nation at war with ourselves, even if we don't like to admit it

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

By Ian Fuhr 22 Sep 2020

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Consumer-centred brands in times of crises

Sindiswa Masuta, strategy business director at Grey Advertising writes that brands that put the consumer and their communities first, as well as show an understanding of their audience's context, are setting themselves up for future survival and growth through loyalty...

By Sindiswa Masuta 22 Sep 2020

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It is time to realign your brand

Rirhandzu Shingwenyana, marketing coordinator at Sadmon discusses what companies can do to re-align their brands to the "new normal"...

By Rirhandzu Shingwenyana 22 Sep 2020

Africa Brand Summit convenor, Solly Moeng.
#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

By Juanita Pienaar 18 Sep 2020

Photo by Markus Winkler on Unsplash.
The rise of cancel culture

Tyrone Van Heerden, head of strategy at Iris, looks into the continuous trend of the cancel culture, the impact that it has on brands and how communications professionals can try and reduce the risk...

By Tyrone Van Heerden 17 Sep 2020

#VMLYRTheEdge: The time to be more inclusive is now
#VMLYRTheEdge: The time to be more inclusive is now

VMLY&R's global CEO Jon Cook shares his views on what's happening from a diversity, equity and inclusion standpoint...

By Jessica Tennant 17 Sep 2020

#VMLYRTheEdge: Things to consider when looking to expand to African markets
#VMLYRTheEdge: Things to consider when looking to expand to African markets

Dianna Games, chief executive of Africa @ Work shares some important things to consider when looking to do business in the African market...

By Jessica Tennant 16 Sep 2020

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Why brand integrity and authenticity should be your core digital strategy

Armand Mukenge, head of digital marketing at African Communications Media Group comments on brand integrity and new digital marketing strategy that could be beneficial to organisations...

By Armand Mukenge 11 Sep 2020

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