If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson, Issued by GfK South Africa 36 minutes ago

Meet the brand parents
Meet the brand parents

The home logo test confirms it! The news that you're expecting. In the months to come the cluster of pixels that is your logo-to-be, will be taking form. You will likely experience a variety of labour pains, but be warned fewer than five percent of logos actually arrive on their due date...

Issued by Off The Shelf 1 hour ago

How well do you know the consumers who use your brand?
How well do you know the consumers who use your brand?

Before you can begin formulating brand strategy, you have to ask the question, "Who uses the brand?" In fact, this is not a single question, but many questions...

Issued by All Told 1 day ago

Position, position, position
Position, position, position

The position of a property is a key factor dictating potential value when a property is up for rental or sale. In branding terms 'positioning' is the art of ensuring companies, products or services attain best returns for acquisition or investment...

Issued by Off The Shelf 1 day ago

The heart and soul of research
The heart and soul of research

Refiloe Hoohlo-Zephyrine believes that asking the right questions is the key to a winning strategy...

By Refiloe Hoohlo-Zephyrine, Issued by Blue Apple 2 days ago

Redefining the national conversation as Brand South Africa, BLSA and SA INC. join forces
Redefining the national conversation as Brand South Africa, BLSA and SA INC. join forces

The team at Regency Global, producers of the SA INC. TV series, has announced a partnership with Brand South Africa and BLSA...

Issued by Brand South Africa 18 Jan 2019

Sugar Ray who? Did what?
Sugar Ray who? Did what?

No. They have nothing to do with the sweaty pastime involving gloves and mouth guards...

Issued by Sugar Ray Leonard and Partners 10 Dec 2018