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Lager | Bizcommunity

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Win, lose, Springboks show why sponsors always score

Sponsorship

Win, lose, Springboks show why sponsors always score

1 day

All the 2025 African Marketing Confederation Awards winners

Marketing & Media

All the 2025 African Marketing Confederation Awards winners

25 Aug 2025

Vaughan Croeser, Vice President of Marketing at The South African Breweries (AbInBev). Image supplied.

IMC Conference

#BehindtheIMC | Vaughan Croeser on creativity, experience, and the beer industry's impact

Chloe Posthumus 31 Jul 2025

It's International Friendship Day and Castle Lager Shows us how the Springboks are truly made, with Springbok Rugby World Cup winners Damian Willemse, Cheslin Kolbe, Ox Nche and their real-life 'ride or dies' (Image supplied)

Marketing

Castle Lager's It's How We're Made shows Springbok friendships

30 Jul 2025

#WPRD2025 | Retroviral's Mike Sharman: PR is the dark arts of integrated marketing communications

World PR Day

#WPRD2025 | Retroviral's Mike Sharman: PR is the dark arts of integrated marketing communications

Issued by Retroviral 25 Jul 2025

Source: © The Post The second Castle Lager Incoming Series Test match broadcast live on SABC 2, SABC radio stations and on SuperSport (DStv) as part of Saru's celebration of the 30th anniversary of the historic Springboks 1995 Rugby World Cup victory

TV

Broadcasters unite to commemorate Springboks 1995 RWC victory

7 Jul 2025

Rob Garden has joined MSCSports in a new role created for him (Image supplied)

Sponsorship

Rob Garden joins MscSports

4 Jul 2025

On Heritage Day, 24 September, Castle Lager and Big Save will host the World’s Biggest Braai. The campaign for the event launched recently at a humble bus stop in Soweto with a billboard with a built-in braai, the “Grillboard” (Image supplied)

OOH

Castle Lager's Grillboard invitation to the World’s biggest braai

24 Jun 2025

Castle Lager Boktown is back in 2025

Sport

Castle Lager Boktown is back in 2025

24 Jun 2025

Cannes Lions shortlists released on Tuesday, 17 June include a number of South African agencies, with Joe Public with two shortlistings

Cannes Lions

#CannesLions2025: Joe Public adds two more shortlistings

Danette Breitenbach 17 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

All the African Beer Cup 2025 winners

Food & Wine

All the African Beer Cup 2025 winners

2 Jun 2025

Branding

Nigeria's banking brands dominate

26 May 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Media

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Issued by Dentsu 23 May 2025

EXCLUSIVE: Levergy appoints new managing director

Sponsorship

EXCLUSIVE: Levergy appoints new managing director

6 May 2025

Gen Alpha are shaping the next frontier of packaging design

Packaging

Gen Alpha are shaping the next frontier of packaging design

Vanessa Bosman 8 Apr 2025

IMC Conference

BBC’s first ever chief brand officer to present in-person keynote at Nedbank IMC

Issued by IMC Conference 8 Apr 2025

Cheslin Kolbe named SA Rugby Men’s Player of the Year 2024

Sport

Cheslin Kolbe named SA Rugby Men’s Player of the Year 2024

14 Mar 2025

Ogilvy SA announced regional Creative Agency of The Year at The One Show 2024

Marketing & Media

Ogilvy SA announced regional Creative Agency of The Year at The One Show 2024

Issued by Ogilvy South Africa 5 Feb 2025

Castle Lager and Play Braamfontein partner to reopen Kitchener’s Carvery Bar

Food & Wine

Castle Lager and Play Braamfontein partner to reopen Kitchener’s Carvery Bar

30 Jan 2025

Heineken House: A fusion of culture like never before

Events & Conferencing

Heineken House: A fusion of culture like never before

Issued by Heineken Beverages 28 Jan 2025

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Advertising

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Ann Nurock 27 Jan 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Advertising

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

South African beer brewers rise to the occasion

Food & bev. services

South African beer brewers rise to the occasion

4 Dec 2024

Ogilvy leads Assegai Awards with 46 wins across 10 clients

Marketing

Ogilvy leads Assegai Awards with 46 wins across 10 clients

Issued by Ogilvy South Africa 28 Nov 2024

Promise won the coveted Prestigious Umpetha trophy for The Vluit Project campaign, developed for AfriSam (Image supplied)

Advertising

All the 2024 Pendoring winners: Promise’s Vluit Project wins Pendoring Umpetha

25 Nov 2024

Ogilvy’s the most awarded and most effective agency at Effies 2024

Advertising

Ogilvy’s the most awarded and most effective agency at Effies 2024

Issued by Ogilvy South Africa 6 Nov 2024

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied)

Sponsorship

Brands score big in Kaizer Chiefs and Springboks sponsorships

29 Oct 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 10 Effie Awards

25 Oct 2024

Source: © Gallo Images Joe Public is the Loeries Awards Agency of the Year

Loeries Creative Week

#Loeries All the winners, Agency of the Year is Joe Public

11 Oct 2024

New gluten-free Red Ale by Darling Brew

FMCG

New gluten-free Red Ale by Darling Brew

3 Oct 2024

The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)

Digital

SA Rugby steals the show at the 2024 New Generation Awards

1 Oct 2024

SA Rugby warns fans of ticket scammers

Sport

SA Rugby warns fans of ticket scammers

12 Sep 2024

Image supplied.

Digital

All the New Generation Awards 2024 finalists

30 Aug 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

SA's beverage industry shows a thirst for growth and innovation

Food & bev. services

SA's beverage industry shows a thirst for growth and innovation

Brendan Grundlingh 28 Aug 2024

2024 Effie Awards South Africa Grand Jury announced

Advertising

2024 Effie Awards South Africa Grand Jury announced

Issued by Association for Communication and Advertising 12 Aug 2024

South Africans are choosing to wine and dine earlier in the evening

Research

South Africans are choosing to wine and dine earlier in the evening

31 Jul 2024

The ‘sober curious’ movement sees the rise of non-alcoholic beer

Trends

The ‘sober curious’ movement sees the rise of non-alcoholic beer

Zoleka Lisa 1 Aug 2024

Branding

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Branding

Castle Lager, Africa's most valuable beer, shows 22% growth in brand value

Jeremy Sampson 31 Jul 2024

Source: © SA Rugby Saru has backed the SABC’s suspension of coverage of Springbok matches

TV

Sports broadcasting rights challenge ends Springbok matches on SABC

12 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Siya Kolisi to retain Springbok captaincy

Sport

Siya Kolisi to retain Springbok captaincy

27 Jun 2024

Branding

Brand South Africa's Today I woke up in South Africa most loved campaign in SA's 30 years

Danette Breitenbach 13 Jun 2024

Simondium Brewery scoops Best Beer In Africa Award

FMCG

Simondium Brewery scoops Best Beer In Africa Award

28 May 2024

Springbok alignment camp kicks off in Cape Town

Sport

Springbok alignment camp kicks off in Cape Town

22 May 2024

Source: © Provoke Media Magna Carta Reputation Management Consultants' media relief fund campaign for MTN and Sanef won the 2024 Sabre African Awards' Platinum Sabre for Best in Show

PR & Communications

2024 Sabre African Awards: SA's Magna Carta wins Best in Show Platinum Sabre, Nigeria's Chain Reactions wins most Awards

20 May 2024

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Marketing

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Issued by Dentsu 18 Apr 2024