IAB SA | Bizcommunity

IAB SA | Bizcommunity

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Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

OOH

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Steve Duck, Issued by Tractor Outdoor 30 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

(Image supplied)

IAB Bookmarks Awards

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Image supplied.

IAB Bookmarks Awards

IAB SA launches Bookmark Awards Masterclasses

21 Feb 2025

Special Effects Media SA's Casey Mantle new chair of the IAB SA Influencer Marketing Committee for 2025

Digital

Special Effects Media SA's Casey Mantle new chair of the IAB SA Influencer Marketing Committee for 2025

10 Jan 2025

Join us for 2024’s last IAB SA Actionable Insights episode

Advertising

Join us for 2024’s last IAB SA Actionable Insights episode

Issued by IAB South Africa 27 Nov 2024

Source: © 123rf A new Higher Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447) has been approved by the Quality Council for Trades and Occupations (QCTO) and the South African Qualifications Authority (SAQA)

Education

New Higher Occupational Certificate: Advertiser qualification approved

21 Nov 2024

The biggest business news websites in South Africa

Online Media

The biggest business news websites in South Africa

Issued by Broad Media 13 Nov 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

(Image supplied)

Digital

IAB South Africa collaborates with ARB to launch the first Content Creator Charter

11 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Biggest business and finance publications in South Africa

Online Media

Biggest business and finance publications in South Africa

Issued by Broad Media 18 Sep 2024

Biggest news publications in South Africa

Media

Biggest news publications in South Africa

Issued by Broad Media 28 Aug 2024

Clockwork’s ‘Drunk Drivers Stay for Free’ with Aware.org wins at 2024 IAB SA Bookmark Awards

IAB Bookmarks Awards

Clockwork’s ‘Drunk Drivers Stay for Free’ with Aware.org wins at 2024 IAB SA Bookmark Awards

Issued by Clockwork 22 Aug 2024

Source: Image generated by Karabo Ledwaba using Leonardo.AI

IAB Bookmarks Awards

#Bookmarks2024: AI, audacity and the human touch

Karabo Ledwaba 20 Aug 2024

Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock

IAB Bookmarks Awards

#Bookmarks2024: Finalists’ Showcase encourages AI use, audacity and creative collaboration

16 Aug 2024

Source: The Bookmarks Bizcommunity was named Best Publisher at the IAB SA Bookmark Awards 2024. (L to r): Karabo Ledwaba, co-editor, marketing & media, Danette Breitenbach, managing editor Bizcommunity & co-editor marketing & media, and Terry Levin, marketing director

IAB Bookmarks Awards

Bizcommunity named #Bookmarks2024 Best Publisher

Issued by Bizcommunity.com 16 Aug 2024

Image supplied.

IAB Bookmarks Awards

IAB SA announces 2024 Front Row delegates

15 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

Ann Nurock, Cannes Lions trend spotter, will host and moderate the 2024 Bookmarks Finalists’ Showcase (Image supplied)

IAB Bookmarks Awards

#Bookmarks2024: Finalists’ Showcase hosted and moderated by trend spotter, Ann Nurock

12 Aug 2024

18 Bookmark finalists for Publicis Groupe Africa

IAB Bookmarks Awards

18 Bookmark finalists for Publicis Groupe Africa

Issued by Publicis Groupe Africa 26 Jul 2024

(Image supplied) Off the back of Youth Month, the IAB South Africa Bookmark Awards has launched its Learner Jury Initiative

IAB Bookmarks Awards

IAB SA Bookmark Awards launches Learner Jury initiative

17 Jul 2024

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Advertising

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Issued by IAB South Africa 3 Jul 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Emerging Marketing Talent Contest - Call for participation. Apply now!

Marketing

Emerging Marketing Talent Contest - Call for participation. Apply now!

Issued by Credipple 24 Jun 2024

Source: © 123rf The Interactive Advertising Bureau (IAB) South Africa’s has released the digital publishing audience data for April 2024

Online Media

Media24 digital publishing audience dips in April

Danette Breitenbach 22 May 2024

VML's Parusha Partab: Challenging the commonplace notion of strategy

Marketing

VML's Parusha Partab: Challenging the commonplace notion of strategy

24 Apr 2024

Source: UN Tourism © For March pageviews have gone up across publishers, except for sports media

Digital

IOL debuts in Top 10, sporting site numbers fall

15 Apr 2024

Call to participate in the IAB South Africa's first influencer marketing survey

Digital

Call to participate in the IAB South Africa's first influencer marketing survey

3 Apr 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year

Digital

IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

Zak Tucker to lead 2024 New York Festivals Advertising Awards jury

Advertising

Zak Tucker to lead 2024 New York Festivals Advertising Awards jury

15 Mar 2024

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Digital

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Issued by IAB South Africa 1 Mar 2024

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Digital

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Tanja De Korte, Lesego Ngcamu, Penson Mlotshwa & Zia Nammooya 27 Feb 2024

Source: © 123rf The IAB South Africa is expanding its research advisory groups to include three new committees as it calls on the industry to nominate their peers for seats on eight of its research advisory groups

Digital

IAB SA announces three new committees, calls for nominations to eight committees

26 Feb 2024

IAB SA's new white paper: A roadmap for influencer marketing

Marketing

IAB SA's new white paper: A roadmap for influencer marketing

Issued by IAB South Africa 21 Feb 2024

Image supplied. Back for the 16th year, the Bookmarks 2024 Early Bird entries open 19 February and close at midnight on 1 March 2024

IAB Bookmarks Awards

IAB SA 2024 Bookmark Awards: The early bird gets ahead of the competition

19 Feb 2024

Source: Matthew Guay The latest stats from the IAB South Africa Measurement Dashboard show audiences' return to online publishers after the holiday season, specifically to news sites

Digital

IAB South Africa’s Measurement Dashboard shows that audience numbers have surged across news sites

15 Feb 2024

Source: © Techicy Online sports increased readership in December 2023

Digital

DStv Online Sport sees surge in December readership, according to IAB Dashboard

1 Feb 2024

Image supplied.

IAB Bookmarks Awards

IAB South Africa Bookmark Awards 2024: Call for jury nominations now open

26 Jan 2024

All the right sites in all the right places

OOH

All the right sites in all the right places

Issued by Tractor Outdoor 5 Dec 2023

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media

Digital

TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

Issued by DY/DX 27 Nov 2023

Source: © Rugby Dump That moment when Madiba donned the Springbok jersey at the 1995 Rugby World Cup final has been lauded as a masterclass for leaders says Parusha Partab, head of the IAB Africa Transformation (DEI) Council

Branding

Remember when we were leaders: How brands can shape nations and drive progress

Parusha Partab 30 Oct 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released

Digital

IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Image supplied. Mushambi Mutuma examones how technology is transforming marketing strategies for a digital future

IAB Bookmarks Awards

Embedding tech into creativity: transforming marketing strategies for a digital future

Mushambi Mutuma 31 Jul 2023