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The IAB South Africa chair and vice-chair announced
The IAB South Africa chair and vice-chair announcedArticle

The Interactive Advertising Bureau South Africa has announced the appointment of Alistair Mokoena, CEO of Ogilvy South Africa, as its new chairman, and Claire Cobbledick, GM of Gumtree, as IAB SA vice-chair...

Issued by IAB South Africa 12 Dec 2019

#IABInsightSeries: Digital Influencer Marketing
#IABInsightSeries: Digital Influencer MarketingGallery

The latest instalment of the IAB Insight Series - centred on digital influencer marketing - was held at the Kantar offices in Cape Town.

The event included a presentation by Puma Group's Hayden Manuel, who looked at the essence of influence; a talk by R Squared founder and CEO Stephane Rogovsky who touched on the demystifying of influencer marketing; and a panel discussion - which had insights from Manuel, Rogovsky, Publicis Machine's Amanda Sevasti Alves, fashion blogger Aqeelah Harron-Ally, SikouronLife's Siya Metane and Mango-OMC's Nicole Kapper - on the subject itself.

Image credit: Juanita Pienaar and IAB SA.

28 Nov 2019

2020 Bookmark Awards Special Honours Category still open for IAB SA members (and they are free to enter)
2020 Bookmark Awards Special Honours Category still open for IAB SA members (and they are free to enter)Article

The Bookmarks Special Honours Category is where the industry recognises those individuals, skills and companies that have gone beyond the benchmark in digital...

Issued by IAB South Africa 28 Nov 2019

All the speakers from left to right: Stephane Rogovsky, the CEO and founder of R Squared; Amanda Sevasti Alves, head of CX and digital at Publicis Machine; rapper turned businessman, Siya Metane from SlikourOnLife; Nicole Capper, MD and owner of Mango-OMC; well-known blogger; Aqeelah Harron-Ally from Fashion Breed and Hayden Manuel, sportstyle ZA marketing manager at Puma South Africa.
#IABInsightSeries: Digital influencer marketing in the spotlightArticle

Influencer marketing is a young segment in digital marketing, yet it is one that is growing rapidly and is taking up a key role in marketing campaigns. Episode 12 of the IAB's Insight event series focused on this topic. We interviewed the panellists to get their views on the topic...

Juanita Pienaar 27 Nov 2019

2020 Bookmark Awards judges are announced
2020 Bookmark Awards judges are announcedArticle

The IAB SA has announced a panel of industry leaders who will judge the Bookmark Awards in 2020...

Issued by IAB South Africa 14 Nov 2019

Unsolicited influencer posts: Ensure perfect brand alignment
Unsolicited influencer posts: Ensure perfect brand alignmentArticle

How can you ensure that unsolicited influencer posts are perfectly aligned with your brand positioning, optimised for positive engagement, and designed to protect the brand equity?...

Issued by R-Squared SA 6 Nov 2019

The IAB SA Executive Board Member update is announced
The IAB SA Executive Board Member update is announcedArticle

The IAB SA is thrilled to announce the newly nominated IAB SA Executive Board Members, as part of the IAB SA's continuing journey to empower the media and marketing industry to thrive in the digital economy...

Issued by IAB South Africa 31 Oct 2019

Stephane Rogovsky to lead IAB SA Digital Influencer Committee
Stephane Rogovsky to lead IAB SA Digital Influencer CommitteeArticle

Following IAB SA's recent announcement of new committee members for the IAB SA Digital Influencer Committee, R-Squared Digital is excited to share that its CEO and Founder, Stephane Rogovsky, is the newly appointed Council Lead of the IAB SA Digital Influencer Council...

Issued by R-Squared SA 30 Oct 2019

The IAB SA Digital Influencer Marketing Committee is announced
The IAB SA Digital Influencer Marketing Committee is announcedArticle

The IAB SA is proud to announce the selected committee members for the much anticipated IAB SA Digital Influencer Committee, under the leadership of IAB SA member and R-Squared Digital CEO and Founder, Stephane Rogovsky...

Issued by IAB South Africa 22 Oct 2019

The IAB's integrated attribution panel includes Avani Singh, founder and director of Alt and the IAB SA Regulation Council Chair; Craig Nicholson, sales director 24.com; and Audrey Naidoo, head of digital marketing at Absa.
#IABInsightSeries: Unlock integrated attribution complexity in digital marketingArticle

The IAB's 11th Insight Series for the year takes place this morning, 10 October, sponsored by Mediamark. Audrey Naidoo, head of digital marketing at Absa; Craig Nicholson, sales director 24.com; and Avani Singh, founder and director of Alt Advisory and the IAB SA Regulation Council Chair, formed part of the panel on integrated attribution. Here's why they honed in on the role of digital in the marketing mix...

Leigh Andrews 9 Oct 2019

Entries are now open for the 2020 Bookmark Awards
Entries are now open for the 2020 Bookmark AwardsArticle

The 2020 IAB SA Bookmark Awards are open for entries. With a focus on digital excellence, tangible business impact, and a simplified entry process, this industry award is poised to represent the best in digital for 2020...

Issued by IAB South Africa 3 Oct 2019

The Bookmark Awards 2020 Jury President announced
The Bookmark Awards 2020 Jury President announcedArticle

The IAB SA Bookmark Awards has announced Andrea Quaye, Vice President of Marketing at Anheuser-Busch InBev, as the 2020/2021 Jury President...

Issued by IAB South Africa 27 Sep 2019

Left to right - IAB SA CEO, Paula Hulley; Stina van Rooyen, the head of brands at Kantar; Camilla Clerke, ECD at HelloFCB; and Luzuko Tena from the paid search team at 2U.
IAB Insight Series: Beating the benchmarkArticle

The latest IAB SA Insight Series event was focused on beating the benchmark...

Maroefah Smith 25 Sep 2019

Paula Hulley, Khensani Nobanda and Dale Hefer. Image supplied.
#BREAKINGNEWS: IAB SA to endorse Nedbank IMC Conference 2020Article

IAB SA CEO Paula Hulley, this week, announced the synergistic collaboration between the organisation representing the interests of the South African digital industry and the Nedbank IMC Conference in 2020...

19 Sep 2019

Panellists at the IAB Insight Series, Episode 9: Benchmarking Digital Excellence - Work that Wins in Digital (L to r) Jarred Cinman, CEO VMLYR; Paula Hulley, IAB South Africa CEO; Ricky Hendricks, digital marketing manager Tencent Africa; Emma Carpenter, group design director Fjord (Accenture); Siyabonga Africa, South Africa Media Innovation Programme and Nomacala Mpeta, head of learning Digify.
IAB Insight Series: Benchmarking for successArticle

As open source becomes more prolific, benchmarking will become more important...

Danette Breitenbach 2 Sep 2019

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect with her team and IAB SA chairman, Chris Borain (AME) on the far right.
IAB Insight Series: Benchmarking digital excellenceArticle

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect, delivered the keynote presentation at the latest Cape Town session of the monthly IAB Insight Series last week...

Juanita Pienaar 20 Aug 2019

See IAB SA insight event on the topic of benchmarks
See IAB SA insight event on the topic of benchmarksGallery

IAB SA held an Insight event earlier today to address the topic of benchmarks - asking marketers if theirs is in line with new industry standards. During a panel discussion, the audience received some great tips to help re-evaluate their benchmarking to ensure success. Coverage on Bizcommunity soon.

16 Aug 2019

IAB SA Viewability White Paper
IAB SA Viewability White PaperArticle

The IAB SA has released a white paper dealing specifically with the issues related to viewability online...

Issued by IAB South Africa 24 Jul 2019

The best place to advertise your business
The best place to advertise your businessArticle

BusinessTech is South Africa's largest business website and offers companies an excellent platform to market and grow their businesses...

Issued by BusinessTech 8 Jul 2019

IAB Insight Series: The role of technology in achieving business objectives
IAB Insight Series: The role of technology in achieving business objectivesArticle

The latest Johannesburg edition of the monthly IAB Insight Series took place at the Park Inn by Radisson in Sandton on Thursday, 27 June, this time focusing on the role of technology in enabling business performance in the digital economy...

Jessica Tennant 2 Jul 2019

Paula Hulley
Photographer: Rikki Hibbert
#IABSummit19: 7 insights into the direct brand economyArticle

In her opening address at the IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, IAB CEO Paula Hulley shared seven key insights from the IAB Global Direct Brand Report on the direct brand economy...

Jessica Tennant 4 Jun 2019

Wayne Hull
Photographer: Rikki Hibbert
#IABSummit19: The digital transformation opportunity starts with youArticle

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

Jessica Tennant 3 Jun 2019

Kalliebree Keynerd, head of social media at Joe Public Connect, Mongezi Mtati, MD at WordStart, Dali Tembo, CEO Instant Grass International, Kirigo Kamore, content manager McCann1886, Danette Breitenbach, Bizcommunity freelance journalist.
#IABSummit19: Balancing the power of the new nowArticle

The IAB #BizTrends19 panel at the IAB Summit taking place Thursday, 30 May at the Joburg Theatre in Braamfontein, will be discussing 'Balancing the Power of the New Now'...

Jessica Tennant 27 May 2019

#IABSummit19: Gareth Lloyd to speak on going beyond the click
#IABSummit19: Gareth Lloyd to speak on going beyond the clickArticle

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

Jessica Tennant 24 May 2019

#IABSummit19: Dudu Mkhwanazi to speak on the connected city
#IABSummit19: Dudu Mkhwanazi to speak on the connected cityArticle

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...

Jessica Tennant 22 May 2019

Image supplied. From left to right: Paula Hulley from the IAB, Dan Pinch from King James, Ansa Leighton, from DQ&A, Razia van der Schuur from Change News Digital (ex. IOL), Karyn Strybos from Everlytic, and Godfrey Parkin of Britefire.
IAB Insight Series: How relevant content can deliver results across digital channelsArticle

The IAB Insight Series recently held its 5th episode, discussing how content across digital channels and devices can deliver the results we need...

Juanita Pienaar 20 May 2019

The crux of King's presentation. Image via .
#DigitalAgencyShowcase: Lessons on idea-led ideas with King James GroupArticle

In the final session of Red & Yellow School's #digitalagencyshowcase, King James Group co-founder Alistair King shared his 'secret sauce' on the thinking that keeps them top of the Loeries and IAB Bookmarks' digital agency rankings in South Africa...

Leigh Andrews 20 May 2019

A screen grab from VML's rebranding work for Edgars with Sho Madjozi, to better reflect the client and consumers.
#DigitalAgencyShowcase: Better reflecting the true SA client and consumer with VMLArticle

In what's become known as the most diverse and inclusive session of the Red & Yellow School's #digitalagencyshowcase, VML South Africa's marketing director Loki Magerman was joined by Tumelo Popela, Jason Kubheka and Louise Steenpoorte in showcasing how their work gets to the true heart of the SA consumer...

Leigh Andrews 17 May 2019

#IABSummit19: Marcel Botha to speak on manufactured stories
#IABSummit19: Marcel Botha to speak on manufactured storiesArticle

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

Jessica Tennant 17 May 2019

Schwella says doing truly dirputive work boils down to doing the brave thing.
#DigitalAgencyShowcase: Playing in culture with TBWA\Hunt\LascarisArticle

In the third session of the second digital agency showcase, held at Red & Yellow School on 16 May 2019, alumnus Johann Schwella, now digital creative director at TBWA\Hunt\Lascaris, said the drive is no longer just to be best in class but only in class. Agencies today are not competing with other agencies but with culture, making it harder than ever to stand out. Here's how to do so...

Leigh Andrews 17 May 2019

Robyn Campbell and Mark Tomlinson of HelloFCB+.
#DigitalAgencyShowcase: Emphasis on the silent 'plus' at HelloFCB+Article

Rob Stokes, chairman of Red and Yellow School, got their second #digitalagencyshowcase underway by calling Mark Tomlinson and Robyn Campbell of HelloFCB+ to the podium, to explain the process of combining Hellocomputer and FCB Cape Town as HelloFCB+, and why the 'plus' is silent but so important...

Leigh Andrews 16 May 2019

Ashish Williams, CEO of Mediacom and IAB SA Research Council lead, Nicole Gundelfinger, group marketing manager, Cash Converters, Candice Goodman, MD Mobitainment and IAB Education Council, Johan Walters, managing consultant at DQ&A and Mongezi Mtati, Ornico's marketing manager. © .
IAB Insight Series: Customer key to digital successArticle

Digital is often viewed by organisations as a silver bullet to leapfrog into the 21st Century and meet their customers' needs, but with a plethora of channels and technology types, as well as an overwhelming amount of data, is it really that simple?...

Danette Breitenbach 14 May 2019

BusinessTech - The largest business publication in South Africa
BusinessTech - The largest business publication in South AfricaArticle

BusinessTech topped the IAB SA's Business Publication Rankings in April 2019, thanks to its rapid growth over the past year...

Issued by BusinessTech 7 May 2019

MyBroadband - The biggest technology website in South Africa
MyBroadband - The biggest technology website in South AfricaArticle

MyBroadband continues to dominate the South African technology news market, with over two million unique browsers in April 2019...

Issued by MyBroadband 7 May 2019

Image source: Gallo/Getty
#IABSummit19: The new nowArticle

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed IAB SA CEO Paula Hulley to find out what to expect from this year's theme and insights...

Jessica Tennant 17 Apr 2019

#FairnessFirst: Don't forget age and experience as a diversity and inclusion factor
#FairnessFirst: Don't forget age and experience as a diversity and inclusion factorArticle

The industry's lack of diversity and inclusion was made notably clear by last year's #TimesUp movement, largely focused on equality in race and gender. Now, with a rise of 'diversity and inclusion' focused roles popping in advertising, here's why it's important to focus on a range of ages and experience levels for true business transformation...

Leigh Andrews 12 Apr 2019

Of this picture, Van Wyk says: "I don’t believe in heroes. I do, however, believe in exceptional people. In 2012 I met adv. Thuli Madonsela, then Public Protector, for the first time."
#Bookmarks2019: Pauli Van Wyk on why you don't just walk into a job as "investigative journalist"Article

Pauli van Wyk, the IAB SA's Bookmarks Awards 2019's inaugural Best Online Journalist Black Pixel-winner, talks us through what it takes to succeed as an investigative journalist...

Leigh Andrews 11 Apr 2019

Arc Interactive wins big at the IAB Bookmarks 2019
Arc Interactive wins big at the IAB Bookmarks 2019Article

Johannesburg-based digital marketing agency, Arc Interactive, won three silver awards at last Thursday night's IAB SA Bookmarks 2019 Awards ceremony...

Issued by Arc Interactive 5 Apr 2019

Choma wins silver at Bookmark Awards 2019
Choma wins silver at Bookmark Awards 2019Article

Choma, an online magazine aimed at young South African women, was nominated in the Public Service and NPO Platforms category and walked away with a silver award at this year's Bookmark Awards...

Issued by Arc Interactive 4 Apr 2019

Anthony Molyneaux, multimedia journalist for Tiso Blackstar Group.
#Bookmarks2019: Raising awareness without stepping over into sensationalismArticle

Anthony Molyneaux, multimedia journalist at Tiso Blackstar Group, was awarded Online News Video Gold at IAB SA's Bookmarks Awards 2019 for his nine-minute reconstruction video, which mapped out the final hours of murdered Stellenbosch student, Hannah Cornelius and the 11-hour rampage that left four victims in its wake. Here, he explains the success of longer-form video and strong storytelling in a snappy digital world...

Leigh Andrews 4 Apr 2019

Digital Agency Showcase 2019 | 1 day. 6 leading digital agencies. In 1 room.
Digital Agency Showcase 2019 | 1 day. 6 leading digital agencies. In 1 room.Article

The tremendous success of Red & Yellow's inaugural Digital Agency Showcase last year proved that ambitious marketing and brand professionals are hungry to learn and grow...

Issued by Red & Yellow 2 Apr 2019

24.com wins publisher of the year at 2019 Bookmarks Awards
24.com wins publisher of the year at 2019 Bookmarks AwardsArticle

24.com walked away with top honours at the prestigious IAB Bookmarks Awards, scooping eight awards across diverse categories...

Issued by The SpaceStation 2 Apr 2019

Rasoaisi captions this as follows - an intelligent physicist with weird hair once said: “An object in motion stays in motion with the same speed and in the same direction”, and this is why I enjoy and prefer being in constant motion.
#BehindtheSelfie with... Teboho RasoaisiArticle

This week, we go behind the selfie with digital marketing specialist Teboho Rasoaisi, currently in a digital media strategist and campaign manager role at Mortimer Harvey, agency winner of the IAB SA's #Bookmarks2019 Pixel for Purpose, for the Road Accident Fund's #AlwaysRemember campaign...

Leigh Andrews 2 Apr 2019

#Bookmarks2019: King James Group dominates
#Bookmarks2019: King James Group dominatesArticle

The King James Group not only took home Best Agency and its client Sanlam, Best Brand, the agency also won a whopping 32 awards at the 11th annual Bookmarks last night.

Danette Breitenbach 29 Mar 2019

#Bookmarks2019: ALL THE WINNERS!
#Bookmarks2019: ALL THE WINNERS!Article

The 11th annual Bookmark Awards, hosted at The Forum in Bryanston last night, 28 March 2019, culminated in 142 winners, all truly representative of the South African digital landscape...

Issued by IAB South Africa 29 Mar 2019

Beh says, “I hate selfies, so I hope the single patch of grass in the background doesn't disappoint!"
#BehindtheSelfie with... Michelle BehArticle

This week, we go behind the selfie with Michelle Beh, MD and strategy director at the Jupiter Drawing Room, Cape Town and panel moderator at the IAB SA's most recent Insight Series event...

Leigh Andrews 26 Mar 2019

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