Results for IAB SA

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#Bookmarks2021: All the finalists
#Bookmarks2021: All the finalistsArticle

Finalists for the 2021 IAB Bookmark Awards have been revealed...

20 hours ago

3 industry trailblazers join IAB SA executive board
3 industry trailblazers join IAB SA executive boardArticle

The Interactive Advertising Bureau South Africa (IAB SA) welcomes three of South Africa's brightest minds, who have joined us as members of our executive board...

Issued by IAB South Africa 18 Jun 2021

Why digital marketing internships are vital for career success
Why digital marketing internships are vital for career successArticle

Digital marketing has been listed as one of the hottest jobs in 2021, but for those wanting to enter the field, getting a start with a good internship programme will be vital for long-term success...

17 Jun 2021

Demand for digital media during the pandemic results in accelerated growth
Demand for digital media during the pandemic results in accelerated growthArticle

The IAB SA has released two critical reports that reflect on the year that was 2020 in the context of South Africa's digital media and marketing industry...

Issued by IAB South Africa 10 Jun 2021

Khanyisa Melwa, Marius Swanepoel, Claudelle Naidoo, Mark Prior, and Elenor Jensen.
#IABInsightSeries: Achieving your business objectives with digital paid mediaArticle

The IAB SA is hosting its 26th insight event on Zoom this Thursday, 20 May...

20 May 2021

IAB Y-Council x Future Masters
IAB Y-Council x Future MastersArticle

The IAB South Africa's Youth Action Council is calling on all interested parties in the digital media and marketing space to attend its inaugural town hall on 15 June via Zoom and also for participaction in their Mentor Month initiative throughout the month of June...

Issued by IAB South Africa 10 May 2021

2021 Bookmarks Awards Jury share insights on state of digital
2021 Bookmarks Awards Jury share insights on state of digitalArticle

In the run up to the 13th annual Bookmarks Awards "Moving the Industry Forward" - powered by the IAB SA - our eight jury chairs have shared their insights into the state of digital today...

Issued by IAB South Africa 28 Apr 2021

Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks Awards
Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks AwardsArticle

Machine_ is thrilled to see three of our top talents selected to judge at this year's IAB SA Bookmark Awards...

Issued by Machine_ 23 Apr 2021

IAB SA launches PoPIA compliance best practice handbook
IAB SA launches PoPIA compliance best practice handbookArticle

The IAB South Africa is excited to launch A Practical Guide to Data Protection for the Advertising Industry in South Africa...

Issued by IAB South Africa 23 Apr 2021

#IABInsightSeries: Use of data in digital marketing
#IABInsightSeries: Use of data in digital marketingArticle

The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...

20 Apr 2021

The power of dynamic DOOH: New Vaseline campaign delivers content that responds to the weather
The power of dynamic DOOH: New Vaseline campaign delivers content that responds to the weatherArticle

Tractor Outdoor recently partnered with Unilever brand Vaseline to launch an exciting new campaign, which used dynamic digital out of home media (DOOH) to serve relevant creative to audiences...

Issued by Tractor Outdoor 19 Apr 2021

13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panels
13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panelsArticle

In the run up to the 13th annual Bookmarks Awards, the IAB SA has announced the 2021 jury panels and their respective chairs...

Issued by IAB South Africa 13 Apr 2021

IAB SA Future of Measurement committee
IAB SA Future of Measurement committeeArticle

In August 2020, the IAB South Africa launched the Future of Measurement committee with the aim of better understanding the current and anticipated future needs of the industry...

Issued by IAB South Africa 31 Mar 2021

#Newsmaker: Luzuko Tena rejoins Ogilvy Social Lab
#Newsmaker: Luzuko Tena rejoins Ogilvy Social LabArticle

Luzuko Tena, head of IAB SA Youth Action Council, rejoins Ogilvy Sociallab as paid social campaign manager...

Evan-Lee Courie 31 Mar 2021

Iconic Tractor site selected for global environmental project Converse City Forests
Iconic Tractor site selected for global environmental project Converse City ForestsArticle

Tractor Outdoor recently partnered with Converse in the Cape Town extension of its global environmental project Converse City Forests in Kloof Street...

Issued by Tractor Outdoor 23 Mar 2021

Entries for the 13th Annual Bookmark Awards are open
Entries for the 13th Annual Bookmark Awards are openArticle

The 2021 IAB SA Bookmark Awards are open for entries. The online entry platform is live and accessible here, offering an easy and simplified way to enter...

Issued by IAB South Africa 16 Mar 2021

Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap Report
Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap ReportArticle

The IAB SA has published The 2021 Digital Skills Gap Report - an industry-wide survey that highlights the key challenges faced by brands, agencies and publishers...

Issued by IAB South Africa 11 Mar 2021

IAB SA Research Council empowers the industry with data-driven insights
IAB SA Research Council empowers the industry with data-driven insightsArticle

The objective of the IAB SA/PwC Online AdSpend Report is to effectively quantify the size of internet (online and mobile) revenues in South Africa based on actual figures...

Liesl Sadie, Issued by IAB South Africa 5 Mar 2021

Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SA
Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SAArticle

Tractor Outdoor has officially joined the ranks of the Interactive Advertising Bureau South Africa (IAB SA)...

Issued by Tractor Outdoor 1 Mar 2021

Marketing in a world without third-party cookies
Marketing in a world without third-party cookiesArticle

Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...

Colleen Rose 22 Feb 2021

Don't force customers to watch ads!
Don't force customers to watch ads!Article

Customers are sick and tired of hanging onto their smart TV remotes to hit the 'skip ad' button and miffed at having digital adverts stuffed down their throats dozens of times during each Facebook or YouTube session...

12 Feb 2021

Announcing new dates for the 13th annual Bookmarks 2021
Announcing new dates for the 13th annual Bookmarks 2021Article

Don't fret if you haven't yet submitted your entries - there's still time! And, there's a whole lot more to look forward to too...

Issued by IAB South Africa 1 Feb 2021

The changing influencer landscape
The changing influencer landscapeArticle

As social media has become a part of everyday life and a key component of how many consumers and brands maintain relationships, we've seen maturity and sophistication emerge in the influencer space...

Mpumi Zondi 14 Dec 2020

IAB South Africa rolls out Future of Measurement Survey
IAB South Africa rolls out Future of Measurement SurveyArticle

The Interactive Advertising Bureau of South Africa's (IAB SA) Future of Measurement Committee, which was established earlier this year, has published and shared an industry survey in order to sufficiently understand and capture the industry's needs...

Issued by IAB South Africa 11 Dec 2020

#IABInsightSeries: IAB SA 2021 predictions
#IABInsightSeries: IAB SA 2021 predictionsArticle

The IAB SA recently hosted its 22nd insight webinar on Zoom, featuring IAB SA members Jarred Cinman, Ann-Mari Höfinger, Noah Makholwa, Karyn Strybos and Melissa Kariuki...

Jessica Tennant 2 Dec 2020

IAB SA Transformation Council announces new members
IAB SA Transformation Council announces new membersArticle

The IAB South Africa is thrilled to announce the names of the newly-elected members of the Transformation Council...

Issued by IAB South Africa 1 Dec 2020

Futurist-in-chief Dion Chang to lead BizTrends2021 - Towards New North and New Narratives
Futurist-in-chief Dion Chang to lead BizTrends2021 - Towards New North and New NarrativesArticle

Bizcommunity, in partnership with South Africa's leading business trend consultants Flux Trends, invites you to join BizTrends2021 - Towards New North and New Narratives on Thursday, 28 January 2021...

Issued by Bizcommunity.com 30 Nov 2020

#IABInsightSeries: The morning after
#IABInsightSeries: The morning afterArticle

Jarred Cinman, CEO of VMLY&R South Africa and ACA Board member, talks us through three things he believes the pandemic has changed...

Jarred Cinman 25 Nov 2020

IAB SA Youth Action Council virtual town hall
IAB SA Youth Action Council virtual town hallArticle

The IAB South Africa's Youth Action Council is calling on all interested parties in the digital media and marketing space to attend its inaugural town hall on 20 November 2020 via Zoom from 11am to 12pm...

Issued by IAB South Africa 10 Nov 2020

IAB South Africa Digital Skills Gap Survey
IAB South Africa Digital Skills Gap SurveyArticle

The IAB SA, in partnership with the Red & Yellow Creative School of Business, is appealing to digital marketing professionals to take part in their annual skills gap survey...

Issued by IAB South Africa 4 Nov 2020

The best-of-the-best in business-to-business
The best-of-the-best in business-to-businessArticle

Make the best-of-the-best in business-to-business publishing possible when you associate your brand with Biz Content Features...

Issued by Bizcommunity.com 4 Nov 2020

IAB SA Transformation Council calls for nominations of new members
IAB SA Transformation Council calls for nominations of new membersArticle

The IAB South Africa is calling on members to nominate their industry peers for a seat on the IAB SA Transformation Council...

Issued by IAB South Africa 30 Oct 2020

IAB SA Digital Influencer Marketing Committee approach and process to develop a common set of definitions and terms for the segment
IAB SA Digital Influencer Marketing Committee approach and process to develop a common set of definitions and terms for the segmentArticle

The industry is invited to review the Digital Influencer Marketing draft proposal of definitions available and to share their feedback by Friday, 30 October 2020 at 4pm...

Issued by IAB South Africa 20 Oct 2020

IAB SA chair announced
IAB SA chair announcedArticle

The Interactive Advertising Bureau (IAB) South Africa has announced the appointment of Haydn Townsend, managing director of Accenture Interactive, as its new chairperson...

Issued by IAB South Africa 15 Oct 2020

How advertising in news benefits brands
How advertising in news benefits brandsArticle

Advertising in the news drives consumers to act. This and more is evidenced in the latest research conducted in the US by the IAB in collaboration with Magid Research...

Issued by IAB South Africa 14 Oct 2020

Where to find 1 million IT and telecoms decision-makers in one place
Where to find 1 million IT and telecoms decision-makers in one placeArticle

There is only one South African IT publication where you can reach all South African IT decision-makers - MyBroadband...

Issued by MyBroadband 8 Oct 2020

IAB South Africa Digital Content Marketing Committee announcement
IAB South Africa Digital Content Marketing Committee announcementArticle

The IAB South Africa has announced the appointment of the Digital Content Marketing Committee, led by Sarah Browning-de Villiers, Chief Content Officer at Machine_ (Publicis Groupe)...

Issued by IAB South Africa 7 Oct 2020

Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.
#IABInsightSeries: Marketing partnerships in the digital economyArticle

The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October...

Juanita Pienaar 5 Oct 2020

The one thing all these companies have in common
The one thing all these companies have in commonArticle

There is one thing South Africa's leading IT, telecoms, and finance companies have in common - they all partner with MyBroadband...

Issued by MyBroadband 16 Sep 2020

#ACACaresCovid19: Pivoting to digital; audiences, privacy and access
#ACACaresCovid19: Pivoting to digital; audiences, privacy and accessAudio

The penultimate in our ACA series features three senior IAB SA executive board members, Claire Cobbledick, GM Gumtree South Africa and vice-chair IAB SA; Avani Singh, founder and co-director Alt Advisory and IAB SA Regulation Council chair; and Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, discussing the increasing value of digital advertising and marketing, privacy, PoPIA and FPB legislation, connected TV and the future of digital audiences and content, hosted by Rutendo Nyamuda.

31 Aug 2020

#ACACaresCovid19: Pivoting to digital; audiences, privacy and access
#ACACaresCovid19: Pivoting to digital; audiences, privacy and accessVideo

The penultimate in our ACA series features three senior IAB SA executive board members, Claire Cobbledick, GM Gumtree South Africa and vice-chair IAB SA; Avani Singh, founder and co-director Alt Advisory and IAB SA Regulation Council chair; and Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, discussing the increasing value of digital advertising and marketing, privacy, PoPIA and FPB legislation, connected TV and the future of digital audiences and content, hosted by Rutendo Nyamuda.

31 Aug 2020

#ACACaresCovid19: Pivoting to digital; audiences, privacy and access
#ACACaresCovid19: Pivoting to digital; audiences, privacy and accessArticle

Watch as senior IAB SA executive board members Claire Cobbledick, Avani Singh and Fahmeeda Cassim-Surtee have a female powerhouse discussion focused on pivoting to digital: audiences, privacy and access...

31 Aug 2020

Anelde Greeff, co-director of SheSays Cape Town, Johannie van As, senior copywriter and director, SheSays Cape Town and new director Pride Maunatlala. Image credit: .
SheSays Cape Town releases results of first-ever gender diversity survey for marketing and advertising in SAArticle

SheSays Cape Town, in partnership with Kantar, has released the results of it's SheSays Survey on Gender Representation, which is a first for South Africa and for SheSays globally...

28 Aug 2020

Tech standards that enable improvements in measurement and experience
Tech standards that enable improvements in measurement and experienceArticle

Coverage of presentation by IAB Tech Lab's Amit Shetty on tech standards that enable improvements in ad experiences and measurement...

Juanita Pienaar 25 Aug 2020

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement
IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurementArticle

Coverage of Angelina Eng, VP of Measurement and Attribution at IAB Tech Lab's presentation on the subject of ad experience and measurement...

Juanita Pienaar 24 Aug 2020

IAB SA Future of Measurement Committee announcement
IAB SA Future of Measurement Committee announcementArticle

The IAB South Africa is delighted to announce the appointment of the Future of Measurement Committee, led by Imraan Rajab, IAB SA Measurement Council member and COO of Mediacom South Africa...

Issued by IAB South Africa 19 Aug 2020

IAB SA Digital Content Marketing Committee - call for nominations
IAB SA Digital Content Marketing Committee - call for nominationsArticle

The IAB SA is proud to call for nominations for seats on its Digital Content Marketing Committee...

Emma Odendaal and Sarah Browning-de Villiers, Issued by IAB South Africa 12 Aug 2020

#IABInsightSeries: Digital influencer marketing
#IABInsightSeries: Digital influencer marketingArticle

The IAB SA is hosting its next insight webinar tomorrow, 30 July at 11am on Zoom, featuring speakers Stéphane Rogovsky, Pierre Cassuto, Siya Metane and Aqeelah Harron-Ally on the topic of digital influencer marketing...

Jessica Tennant 28 Jul 2020

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