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PR is the dark arts of integrated marketing communications

Bridging divides through powerful storytelling

Khaya Buthelezi

The appeal of legacy media

Ciaran R. Maidwell

PR builds narratives, weaves stories and amplifies diverse voices

Bridging gaps and building narratives that matter

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What South Africans crave: Unlocking the R190bn fast food economy

What South Africans crave: Unlocking the R190bn fast food economyRogerwilco

Image source: rawpixel.com from

#Trademark: Who owns the IP – the brand or influencer?Amani Patel

Source:

Warc report: Top consumer trends shaking up next year’s spending habits

Image source: wayhomestudio from

What influencers and brands need to know about #sponsored disclosuresSarah Suleman

Image source: rawpixel.com from

#Trademark: Who owns the IP – the brand or influencer?

By Amani Patel 23 Jul 2025

Source:

Warc report: Top consumer trends shaking up next year’s spending habits

23 Jul 2025

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#BizTrends2025: The future of tourism - transformative trends driving growth, sustainability, and innovation

#BizTrends2025: The future of tourism - transformative trends driving growth, sustainability, and innovation

Christy Tawii 13 Jan 2025

Ramona Kayembe, draftLine director for AB InBev Africa, spoke exclusively to Bizcommunity on Brutal Fruit's Sheebeen campaign (Image by Bizcommunity)

Brutal Fruit Shebeen campaign empowers women in a way that is true to the brand

Danette Breitenbach 10 Jan 2025

Toy company Zuru innovates with in-store branding across major outlets

Toy company Zuru innovates with in-store branding across major outlets

11 Dec 2024

#OrchidsandOnions: Is Jaguar's "Type 00" a risky gamble or a marketing masterstroke?

#OrchidsandOnions: Is Jaguar's "Type 00" a risky gamble or a marketing masterstroke?

Brendan Seery 9 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Wendy Tembedza & Bernadete Versfeld, partners at Webber Wentzel give five risks in the context of personalised marketing (Image supplied)

5 risks of personalised marketing in the context of the PoPIA

Wendy Tembedza 5 Dec 2024

Source:

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

3 ways to unlock the power of commerce media

27 Nov 2024

PayJustNow's CGI ads set new BNPL benchmark

PayJustNow's CGI ads set new BNPL benchmark

26 Nov 2024

Lipton celebrates the ultimate summer of giveaways

Lipton celebrates the ultimate summer of giveaways

DNA Brand Architects 26 Nov 2024

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Small entrepreneurs are expected to benefit from the agreement. Source: Supplied.

R100k in street pole ads granted to entrepreneurs

Karabo Ledwaba 22 Nov 2024

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

Relay Jeans fuses fashion and music in Sound of Denim campaign

Relay Jeans fuses fashion and music in Sound of Denim campaign

20 Nov 2024

Troye Sivan announced his new role in a mock press conference.

Smirnoff's new Go OFF campaign: Troye Sivan as chief vibes OFFicer

19 Nov 2024

Source: © Shoprite Holdings Dr Nqobile Manzini and her son, Siya were reunited by Checkers Sixty60 via its branded Lift aeroplane

Heartwarming festive campaign reveals why Checkers branded a Lift aeroplane

19 Nov 2024

The event saw hundreds of people break bread. Source: Supplied.

Stella Artois amplifies brand influence with Let’s Do Dinner event in Johannesburg

Karabo Ledwaba 18 Nov 2024

The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail environment industry, have been named. Pictured Tradeway and clients (Image supplied)

2nd Annual Shopper Marketing Awards winners

15 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

How global and local markets shape SA consumer behaviour leading up to Black Friday

How global and local markets shape SA consumer behaviour leading up to Black Friday

KLA 12 Nov 2024

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

Brendan Seery 11 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

5 audience segments brands should prioritise this holiday season

5 audience segments brands should prioritise this holiday season

5 Nov 2024

How customer reviews shape Black Friday buying decisions

How customer reviews shape Black Friday buying decisions

Hellopeter 1 Nov 2024

The campaign was released by Spar.

Barry swaps snow for sunshine in Spar's festive South African ad

30 Oct 2024

Rihanna was interviewed by kid influencer. Source: Puma

How kid influencers stole the show at Rihanna’s Fenty x Puma launch

Karabo Ledwaba 29 Oct 2024

In a SA first for retail, Checkers Sixty60 has taken to the skies (image supplied)

A SA retail first, Checkers Sixty60 "lifts" off and takes to the sky

25 Oct 2024

Dihlabeng Mall launches Your Story is Our Story campaign; celebrating community unity

Dihlabeng Mall launches Your Story is Our Story campaign; celebrating community unity

17 Oct 2024

(Image supplied) Ackermans uses AI - Ackermans Intelligence - and toddlers to bring its new campaign life

AI and toddlers bring Ackermans' new Baby of the Year competition campaign to life

16 Oct 2024

The ads have both been seen as racially charged. Source: Heinz.

Heinz faces backlash for racially controversial ads

Karabo Ledwaba 16 Oct 2024

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