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#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

#RAPT BizTrendsTV | Mongezi Mtati: Local is better

Bradly Howland, Public Relations Institute of Southern Africa (Prisa) president says as the country winds down for its December break, it’s worth pausing to assess the communications environment we have been navigating (Image source: © 123rf )

Addressing trust: PR at a turning point, a fundamentally new approach is demandedBradly Howland

The lost art of integration: Why media strategy needs both flesh and digital

The lost art of integration: Why media strategy needs both flesh and digitalPaul Middleton, Ebony+Ivory

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

The lost art of integration: Why media strategy needs both flesh and digital

The lost art of integration: Why media strategy needs both flesh and digital

By Paul Middleton 3 days

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

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Source: © 123rf Businesses can follow three practical tips to improve their results, resource savings, and overall marketing strategy when incorporating AI

3 practical tips to improve AI integration into a marketing strategy

27 Dec 2023

Source:

Fanta and TikTok collaborate to challenge tastebuds with neuroscience experiment

22 Dec 2023

Source: © 123rf Employees are an organisation’s biggest ambassadors, online and offline says Miliswa Sitshwele, head of social media at Flow Communications

6 tips to support employee ambassadors on social media

Miliswa Sitshwele, head of social media, Flow Communications 21 Dec 2023

Source: © 123rf A Further Statement of Issues (FSOI) has been released by the Media and Digital Platforms Market Inquiry (MDPMI or Inquiry)

Competition Commission's MDPMI identifies 6 additional themes, calls for FSOI

20 Dec 2023

Source: NSRI This festive season HTH and NSRI have formed a strategic partnership to raise awareness about pool safety

HTH and NSRI campaign promotes pool safety this festive season

19 Dec 2023

Image supplied. John Obot's attempt to shatter the 124-hour reading marathon record by reading for 145 hours.

Bookish: The story of the Guinness World Record for reading out loud

19 Dec 2023

Promise closes off successful year of growth and creative awards

Promise closes off successful year of growth and creative awards

Promise 18 Dec 2023

Source: © 123rf WPP has gathered insights from 10 thought-leaders across its business on trends in marketing and communications leading into 2024

10 trends for 2024 from WPP

18 Dec 2023

Source: © 123rf Understanding and engaging with Gen Z is an essential element of a robust marketing strategy says Keleabetsoe Rammopo from Penquin

Gen Z: Essential for a robust marketing strategy

Keleabetsoe Rammopo 18 Dec 2023

Source: Further Africa TikTok has become a global stage for South African talent such as Tyla

2023 #YearOnTikTok celebrates South African talent

14 Dec 2023

Image suplied. Unilever'd Lunga Mooi is to be a keynote speaker at the World Out of Home Organization's first in-person Africa Forum, to be held in Cape Town, South Africa, from March 11-13 2024

Unilever's Lunga Mooi named WOO Africa Forum keynote speaker

14 Dec 2023

Source: © 123rf Pierre Cassuto, head of IAB South Africa influencer marketing committee and chief marketing officer at Humanz embraces the power of influencer marketing

More than just another #trend: Influencer marketing

Pierre Cassuto 14 Dec 2023

Night Agent pulled in the most views. Source: Netflix.

Netflix launches comprehensive biannual report on most watched shows

Karabo Ledwaba 13 Dec 2023

The December 2023 cover of Sports Illustrated magazine, published by The Arena Group Holdings.

The Arena Group Holdings removes CEO after AI ghost-writing scandal

Lindsey Schutters 13 Dec 2023

Jury finds Google in violation of antitrust laws, rules in favour of Epic

Jury finds Google in violation of antitrust laws, rules in favour of Epic

Lindsey Schutters 12 Dec 2023

Source: © 123rf Upstream CMO, Chrysa Karamanidi, and head of product & growth, Katerina Matthaiou, highlight the importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

The importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

12 Dec 2023

Image source: Dilok Klaisataporn –

Trade marks: Global classifications of virtual goods and services - part 1

Kaajal Nagindas 12 Dec 2023

Display branding on BusinessTech has never been more popular in South Africa – here’s why

Display branding on BusinessTech has never been more popular in South Africa – here’s why

Broad Media 12 Dec 2023

Stork delivers a taste of the country using the world's first delivery billboard

11 Dec 2023

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Apple, Disney and other big brands are pulling X ads – why Elon Musk’s latest ‘firestorm’ could bring down the company

Denitsa Dineva 11 Dec 2023

Image supplied. The 2023 Loeries Youth Committee have announced the Q4 Young Titans finalists

Loeries Youth Committee’s inaugural Young Titans Awards Q4 finalists announced

8 Dec 2023

Source: © 123rf Deutsche Welle (DW) launches digital literacy video and radio series for African Gen Z

Digital literacy video and radio series for African Gen Z

8 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

Source:

Kenya judge finds Meta is not in contempt of court

7 Dec 2023

Google releases Gemini, says it’s the next generation AI model

Google releases Gemini, says it’s the next generation AI model

Lindsey Schutters 6 Dec 2023

Source: © 123rf For the first time journalists can now submit entries in any category of the Sanlam Group Awards for Excellence in Financial Journalism

Sanlam Group Awards for Excellence in Financial Journalism open for entries

6 Dec 2023

Everlytic unlocks the secrets of best-performing education emails

Everlytic unlocks the secrets of best-performing education emails

Daniella Graham, Everlytic 6 Dec 2023

Omnisient wins Fast Company’s 2023 'Next Big Things in Tech' for social good

Omnisient wins Fast Company’s 2023 'Next Big Things in Tech' for social good

Julian Diaz, Omnisient 5 Dec 2023

South Africa's small businesses are struggling in digital progression, report finds

South Africa's small businesses are struggling in digital progression, report finds

4 Dec 2023

Triple Eight wins Assegai Zinthatu Award and campaign awards for Cadbury

Triple Eight wins Assegai Zinthatu Award and campaign awards for Cadbury

Triple Eight 4 Dec 2023

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