Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

Jobs

Area Manager Centurion
Paid Media Specialist Johannesburg
Creative Lead Pretoria
Experiential Activations and Events Project Manager Cape Town
Financial Accountant Sandton
Client Success/Account Executive Johannesburg

More jobs Submit a job Open account

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

Source:

Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

2 days

Source:

Warc identifies 8 blockers to advertising effectiveness

2 days

More news

Andrew Stein on how Game is rediscovering its retail mojo

Andrew Stein on how Game is rediscovering its retail mojo

Lauren Hartzenberg 31 Jul 2020

Image source: .

Agency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digital

31 Jul 2020

Screengrab from trailer.

Brand Bonang: From influencer to influential

Solani Hlayisi and Babalwa Nyembezi 31 Jul 2020

Agency anxiety - managing uncertainty, protocols and business strategy

Agency anxiety - managing uncertainty, protocols and business strategy

Johanna McDowell & Brehndan Botha 31 Jul 2020

Photo by on .

Effective communication paramount in the new normal

Brian Eagar 31 Jul 2020

#WomensMonth: Chantelle Mashego challenges gender diversity in the automotive industry

#WomensMonth: Chantelle Mashego challenges gender diversity in the automotive industry

Evan-Lee Courie 31 Jul 2020

8 golden rules for brands to win in a recession

8 golden rules for brands to win in a recession

VML 31 Jul 2020

Bronwyn Williams stars in Pulp Non-Fiction on Bizcommunity

Bronwyn Williams stars in Pulp Non-Fiction on Bizcommunity

Bizcommunity.com 30 Jul 2020

Scan Display built the largest Covid-19 hospital in Africa

Scan Display built the largest Covid-19 hospital in Africa

Scan Display 30 Jul 2020

Durban FilmMart announces selected 2020 Finance Forum Projects

Durban FilmMart announces selected 2020 Finance Forum Projects

30 Jul 2020

How South African food companies go about shaping public health policy in their favour

How South African food companies go about shaping public health policy in their favour

Gary Sacks, Eric Crosbie and Melissa Mialon 30 Jul 2020

Photo by Karolina Grabowska from .

Trusted media yields better results for advertisers during Covid-19 [report]

30 Jul 2020

Implications of the Draft Films and Publications Amendment Regulations for online distributors

Implications of the Draft Films and Publications Amendment Regulations for online distributors

Janet MacKenzie and Reinhardt Biermann 30 Jul 2020

#StartupStory: Get rewarded for daily Covid-19 symptom checks

#StartupStory: Get rewarded for daily Covid-19 symptom checks

Evan-Lee Courie 30 Jul 2020

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]

Juanita Pienaar 30 Jul 2020

Getty

How to capitalise on the digital retail takeover

Tyrone Van Heerden 30 Jul 2020

Tesco's Nick Ashley, head of media and campaign planning.

Warc Media Awards announces 2020 Effective Use of Partnerships & Sponsorships jury

30 Jul 2020

Photo by on .

How effective is the "Stop Hate for Profit" campaign?

Moti Grauman 30 Jul 2020

The Global Citizen Fellowship Program powered by BeyGood offers 10 paid, year-long placements in South Africa annually

The Global Citizen Fellowship Program powered by BeyGood offers 10 paid, year-long placements in South Africa annually

OnPoint PR 30 Jul 2020

Win big in the OFM R10K Triple Play

Win big in the OFM R10K Triple Play

OFM Radio 30 Jul 2020

Big news! | Rocket Creative is now Level 2 B-BBEE certified

Big news! | Rocket Creative is now Level 2 B-BBEE certified

Richard Nilson, Rocket Creative Design & Display 30 Jul 2020

Radio presenter and digital media boffin, Jacaranda's Renaldo Schwarp.

#Newsmaker: Renaldo Schwarp's new journey at Jacaranda, his book and next film project

Juanita Pienaar 29 Jul 2020

David Sable, senior advisor, WPP and former Global CEO of Y&R.

New Bowery Awards for independent creatives announces its executive jury

29 Jul 2020

#BehindtheMask with... Mpho Vackier, creative director and owner of TheUrbanative

#BehindtheMask with... Mpho Vackier, creative director and owner of TheUrbanative

Jessica Tennant 29 Jul 2020

#IABInsightSeries: Digital influencer marketing

#IABInsightSeries: Digital influencer marketing

Jessica Tennant 29 Jul 2020

#ACACaresCovid19: Investing in culture, content and creativity

#ACACaresCovid19: Investing in culture, content and creativity

29 Jul 2020

Photo by on .

The future of traditional and digital design

Edward Herridge 29 Jul 2020

Appealing to the youth market: Why younger travellers will lead SA's tourism recovery

Appealing to the youth market: Why younger travellers will lead SA's tourism recovery

Tim Louw 29 Jul 2020

Could these two local SEO errors be losing you money?

Could these two local SEO errors be losing you money?

Location Bank 29 Jul 2020

Tractor Outdoor to sponsor OOH category in what has been billed 'most important Loeries to date'

Tractor Outdoor to sponsor OOH category in what has been billed 'most important Loeries to date'

Tractor Outdoor 29 Jul 2020

Africa news

Andrew Stein on how Game is rediscovering its retail mojo

Andrew Stein on how Game is rediscovering its retail mojo

Lauren Hartzenberg 31 Jul 2020

Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher Awards

Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher Awards

Dentsu 31 Jul 2020

Bronwyn Williams stars in Pulp Non-Fiction on Bizcommunity

Bronwyn Williams stars in Pulp Non-Fiction on Bizcommunity

Bizcommunity.com 30 Jul 2020

Scan Display built the largest Covid-19 hospital in Africa

Scan Display built the largest Covid-19 hospital in Africa

Scan Display 30 Jul 2020

Let's do Biz