Senior executives from Tesco, TikTok and Facebook, as well as global agency leaders in partnerships and strategic roles from Droga5, Kantar and PHD, will be joining the lineup for the Effective Use of Partnerships and Sponsorships jury. This category aims to attract case studies that showcase how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.
The 13-strong jury will be chaired by Tesco's Nick Ashley, head of media and campaign planning, who is responsible for managing the retailer's media investment across all paid and owned channels.
The full jury lineup for the Effective Use of Partnerships and Sponsorships category, Warc Media Awards 2020, is:
Full biographies are available here.
Commenting on the upcoming judging process, jury chair Nick Ashley, head of media and campaign planning, Teso, said: "I'm delighted to be working with this year's jury that brings together some of the best minds in the business from all around the world to debate what makes an effective partnership or sponsorship."
Now in their fifth year, the Warc Media Awards are free to enter. Papers submitted as effectiveness case studies are welcomed from any territory and are discipline-neutral and channel-agnostic.
The winners of the Grands Prix and Special Awards across all four categories - Effective Use of Partnerships and Sponsorships, Best Use of Data, Effective Channel Integration and Effective Use of Tech - will share a prize fund of $40,000.
The Special Awards in the Effective Use of Partnerships and Sponsorships category are:
The closing date for entries is 23 September 2020. More details can be found here.