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Marketing & Media South Africa

Results for WARC

News

Source:
Warc Report: Instagram's projected global ad revenue to soar to $71bn by 2024

3 days ago

Source:
Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

The Bar Africa celebrates one year anniversary
The Bar Africa celebrates one year anniversary

Issued by The Bar 5 Sep 2023

Source: © Little Black Book
Former FCB strategy chief and Publicis UK boss, Nigel Jones, dies

1 Sep 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research
Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Image supplied. UAE dominated the NYF AME Awards with impressive trophy tally of 26
UAE dominates AME Awards with 26 trophies

14 Aug 2023

Image supplied. Warc’s Creative Effectiveness Lions 2023 - Insights from the winners, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions
#Cannes2023: What an award-winning creative effectiveness entry looks like

2 Aug 2023

Source:
Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

Source:
Warc, Lions and ANA release white paper on culture

21 Jun 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions
#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

Image supplied.
First-time award for Nigeria in Warc Awards for Effectiveness 2023

15 Jun 2023

Image supplied. The Warc Awards for Effectiveness 2023, in association with Lions, have been announced
Africa and Middle East in Warc Awards for Effectiveness 2023 shortlist

12 Jun 2023

Source © rawpixel YouTube reaches half of all internet users globally (2.07 billion), and more than one billion hours of video are watched every day on YouTube
YouTube ad revenue is set to rise to $30.4bn - more than double 2022's growth rate

29 May 2023

Source: Instagram Logan Paul and KSI founders of the global hydration drink phenomenon, Prime
A "Prime" example of the strength of influencer marketing

Danette Breitenbach 2 May 2023

Image supplied. Warc Creative has released a report looking at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100
Purpose, tech & social influence key tactics to effective advertising

25 Apr 2023

Soirce:
The Good Report 2022 reveals top campaigns for sustainability

20 Apr 2023

Kantar's award-winning ads - the funny is back
Kantar's award-winning ads - the funny is back

Issued by Kantar 18 Apr 2023

Warc ranks FCB Africa second on the continent for creativity
Warc ranks FCB Africa second on the continent for creativity

Issued by FCB Africa 23 Mar 2023

BTS in the winning McDonalds advert.
Warc Effective 100 rankings for 2023 released

22 Mar 2023

Ogilvy EMEA CEO Patou Nuytemans: Creating impact is my ultimate objective
Ogilvy EMEA CEO Patou Nuytemans: Creating impact is my ultimate objective

Danette Breitenbach 16 Mar 2023

Adidas' Beyond the surface campaign.
Warc Media 100 rankings announced

14 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".
Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Screenshot from Lost Class.
Warc Creative 100 rankings for 2023 announced

7 Mar 2023

#Newsmaker: Zetu Damane takes up chief strategy officer role at McCann
#Newsmaker: Zetu Damane takes up chief strategy officer role at McCann

Karabo Ledwaba 2 Mar 2023

Image suppplied. Amy Rodgers, head of Warc Creative. “Does the strength of the relationship between client and agency correlate with effective work? We can answer with an emphatic ‘yes’"
Research finds strong client-agency relationships lead to more effective work

2 Mar 2023

Source:
Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Joe Public retains top spot as SA's number one agency for the 5th consecutive year at the 2022 Loeries
Joe Public retains top spot as SA's number one agency for the 5th consecutive year at the 2022 Loeries

Issued by Joe Public 3 Feb 2023

Ann Nurock, the Africa partner of Relationship Audits and Management, examines what brands need to do in 2023 to stick in the memories of consumers
#BizTrends2023: Memories not clicks, the impact of 'short termism'

Ann Nurock 31 Jan 2023

Image supplied. Sophie Devonshire, CEO, The Marketing Society, says Warc is such a valuable resource for marketing professionals who want to stay ahead
New knowledge partnership between Warc and The Marketing Society

31 Jan 2023

Source © Loeries The 2022 Loeries Official Rankings have been released
2022 Loeries Official Rankings released: Chicken Licken and BBDO take top spots

30 Jan 2023

Warc releases Expenditure Report quarterly data for UK
Warc releases Expenditure Report quarterly data for UK

26 Jan 2023

Warc releases IPA Effectiveness Awards insight report
Warc releases IPA Effectiveness Awards insight report

24 Jan 2023

Joe Public named Agency of the Year by Marklives
Joe Public named Agency of the Year by Marklives

Issued by Joe Public 23 Jan 2023

Havas Middle East has won a grand prix for their Read The Label campaign.
Winners announced for Warc Prize for Mena Strategy 2022

19 Jan 2023

Image supplied. The WARC Awards for Effectiveness 2023, in association with Lions, are open for entries with five new categories added to this year's Awards
5 new categories introduced for Warc Awards for Effectiveness 2023

12 Jan 2023

#BizTrends2023: More heart - a micro trend that will make a mega difference
#BizTrends2023: More heart - a micro trend that will make a mega difference

Gillian Rightford 9 Jan 2023

Source:
Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Source:
Warc releases The Marketer's Toolkit 2023: Future of Digital Commerce

15 Dec 2022

Balenciaga's controversial new campaign and the long history of 'shockvertising'
Balenciaga's controversial new campaign and the long history of 'shockvertising'

Carl W Jones 6 Dec 2022

Source © Patrick Tomasso Kirsty Bisset gives her five key takeaways from the Digital Marketing World Forum 2022
5 key takeaways from the Digital Marketing World Forum 2022

Kirsty Bisset 6 Dec 2022

Think points on the recent Loeries article: A message from The Loeries to the industry
Think points on the recent Loeries article: A message from The Loeries to the industry

Issued by Sibusiso Sitole on behalf of the Loeries board 23 Nov 2022

Source:
Warc releases Marketer's Toolkit 2023: Global Trends Report

10 Nov 2022

Source:
AB InBev named the world's most effective marketer

1 Nov 2022

Source:
UK advertising spend estimated to rise to £35bn this year

27 Oct 2022

Source:
Warc and MMA Global release state of modern marketing report

10 Oct 2022

Image supplied: Head of content at Warc Media, Alex Brownsell
Warc global ad trends: Connecting with Gen Z

7 Oct 2022

Image supplied.
Maintaining investment in brand is key for marketers

28 Sep 2022

Ogilvy appoints Devika Bulchandani global chief executive officer
Ogilvy appoints Devika Bulchandani global chief executive officer

Issued by Ogilvy South Africa 9 Sep 2022

Warc releases Future of Strategy 2022 report
Warc releases Future of Strategy 2022 report

9 Sep 2022

What the world needs now
What the world needs now

Gareth Leck, Issued by Joe Public 7 Sep 2022

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