Digital advertising measurement talk at July AMASA forum

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati

The AMASA July 2011 forum will have insights from Francois Voster of Effective Measure and Josh Adler, head of measurement at the Digital Media & Marketing Association (DMMA), who will delve into digital advertising measurement, the latest developments and what impact its new partnership will have on the media industry.

DMMA has appointed global online audience measurement company, Effective Measure, as its new measurement vendor. Adler comments, "It offers tagging technology, guaranteeing accurate data that is easily understood. Its pricing structure will permit large media owners to better represent the various sections of their websites to the marketplace, and allow smaller media owners to participate for the first time."

The DMMA will provide its online data to Telmar, ensuring that the digital audience is presented to media planners at the earliest stages of the planning process to ensure that digital is considered at the same time as more traditional media.

The event takes place 4pm on Wednesday 6 July 2011 at Ster-Kinekor Preview Theatre, Primovie Park Sandton