DMMA has appointed global online audience measurement company, Effective Measure, as its new measurement vendor. Adler comments, "It offers tagging technology, guaranteeing accurate data that is easily understood. Its pricing structure will permit large media owners to better represent the various sections of their websites to the marketplace, and allow smaller media owners to participate for the first time."
The DMMA will provide its online data to Telmar, ensuring that the digital audience is presented to media planners at the earliest stages of the planning process to ensure that digital is considered at the same time as more traditional media.
The event takes place 4pm on Wednesday 6 July 2011 at Ster-Kinekor Preview Theatre, Primovie Park Sandton
