Create winning shopper solutions at the POP by investing in Shopper Diary
Inperspective Market Research Consultancy and Glendinning Management Consultants have teamed up to add value to the industry by addressing key consumer to shopper insights.
Improve your chances to lead the Point of Purchase and drive basket size and configuration in your favour, by reviewing the following key business challenges:
- Are you setting the right category agenda in the trade?
- Are you delivering meaningful returns for your customers?
- Are you positively influencing buying behaviour and purchasing decisions?
- Do you understand the consumer to shopper influence on...
- Consumption
- Channel contributions
- Category role and performance
- Deliver key insights on consumer to shopper profiles and occasions by analysing:
- Who, What, When, Where, How and Why they buy?