Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...
I also have screenwriting creds, and the IMDb page to prove it.
3. Describe your career so far.
Self-actualising. I started out at a Seta but naturally gravitated towards the world of advertising, from working at South Africa’s best (and snarkiest) daily deals site to finding myself at Fort, who live and breathe storytelling.
4. Tell us a few of your favourite things.
Sunny weather, South African women, tattoos, festival bangers, an after-work drink I’ve earned, or haven’t.
5. What do you love about your industry?
How the industry can make you feel on top of the world, and simultaneously humble you as a creative.
6. Describe your average workday, if such a thing exists.
It doesn’t. On any given day, I could find myself on-set, in studio, or hacking away at briefs. It’s brilliant.
Rachel Thompson, insights director at GfK South Africa comments on the recent Gillette "We Believe" campaign that urges men to be their best and leave behind toxic behaviours like mansplaining, bullying and sexual harassment...
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