Rachel Thompson

Insights director at GfK South Africa
Location:South Africa
Company:www.gfk.com

    Profile

    Rachel Thompson has 16 years of experience in market research, working first for Research International and then moving to GfK South Africa in 2009. She has experience across a wide range of research disciplines and a strong interest in innovation. Rachel has an Honours degree in Economics from the University of Natal.
    South Africa's new generation of dads are cool, committed and in charge

    Here are some revealing facts about our country's fathers from GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers...

    By Rachel Thompson, Issued by GfK South Africa 16 Nov 2018

    Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

    With unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure...

    By Rachel Thompson, Issued by GfK South Africa 8 Aug 2018

    The 'ennial tribes: Understanding Generation Y and Generation Z South Africans

    There are some interesting differences and similarities between centennials - those aged 21 and below - and millennials - those aged 22 to 35...

    By Rachel Thompson, Issued by GfK South Africa 19 Apr 2018

    Five consumer spending trends to watch out for in 2018

    South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and internet shopping takes off...

    By Rachel Thompson, Issued by GfK South Africa 7 Feb 2018

    The winning brands in 2018 will get their competitive edge from memorable customer experiences

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

    By Rachel Thompson, Issued by GfK South Africa 16 Jan 2018

    #BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

    By Rachel Thompson 10 Jan 2018

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