Perceptions that gamers are predominantly young, geeky, and male persist, despite the reality that playing videogames has become mainstream...
Rachel Thompson, GfK South Africa 2 Jul 2019
We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...
Rachel Thompson, GfK South Africa 30 Apr 2019
Rachel Thompson, insights director at GfK South Africa comments on the recent Gillette "We Believe" campaign that urges men to be their best and leave behind toxic behaviours like mansplaining, bullying and sexual harassment...
Rachel Thompson 1 Feb 2019
The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...
Rachel Thompson, GfK South Africa 24 Jan 2019
The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands will be those that work to restore consumers' trust in a toxic environment...
Rachel Thompson 23 Jan 2019
Here are some revealing facts about our country's fathers from GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers...
Rachel Thompson, GfK South Africa 16 Nov 2018
With unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure...
Rachel Thompson, GfK South Africa 8 Aug 2018
There are some interesting differences and similarities between centennials - those aged 21 and below - and millennials - those aged 22 to 35...
Rachel Thompson, GfK South Africa 19 Apr 2018
South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and internet shopping takes off...
Rachel Thompson, GfK South Africa 7 Feb 2018
Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...
Rachel Thompson, GfK South Africa 16 Jan 2018
Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...
Rachel Thompson 10 Jan 2018
