Rachel Thompson

Research People South Africa

Profile

Rachel Thompson is the Insights Director at GfK South Africa. She has 16 years of experience in market research, working first for Research International and then moving to GfK South Africa in 2009. She has experience across a wide range of research disciplines and a strong interest in innovation. Rachel has an Honours degree in Economics from the University of Natal.

Articles

Health innovation is an opportunity for South African brands across multiple industries

Health innovation is an opportunity for South African brands across multiple industries

By Rachel Thompson, Issued by GfK South Africa 25 Sep 2019

Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full

Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full

By Rachel Thompson, Issued by GfK South Africa 2 Jul 2019

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

By Rachel Thompson, Issued by GfK South Africa 30 Apr 2019

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Gillette's 'We Believe' campaign - is it the best a brand can do?

By Rachel Thompson 1 Feb 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

By Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

By Rachel Thompson 23 Jan 2019

South Africa's new generation of dads are cool, committed and in charge

South Africa's new generation of dads are cool, committed and in charge

By Rachel Thompson, Issued by GfK South Africa 16 Nov 2018

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

By Rachel Thompson, Issued by GfK South Africa 8 Aug 2018

The 'ennial tribes: Understanding Generation Y and Generation Z South Africans

The 'ennial tribes: Understanding Generation Y and Generation Z South Africans

By Rachel Thompson, Issued by GfK South Africa 19 Apr 2018

Five consumer spending trends to watch out for in 2018

Five consumer spending trends to watch out for in 2018

By Rachel Thompson, Issued by GfK South Africa 7 Feb 2018

The winning brands in 2018 will get their competitive edge from memorable customer experiences

The winning brands in 2018 will get their competitive edge from memorable customer experiences

By Rachel Thompson, Issued by GfK South Africa 16 Jan 2018

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

By Rachel Thompson 10 Jan 2018

Let's do Biz