Rachel Thompson

Rachel Thompson

Insights director at GfK South Africa
Location:South Africa
Company:www.gfk.com

Profile

Rachel Thompson is the Insights Director at GfK South Africa. She has 16 years of experience in market research, working first for Research International and then moving to GfK South Africa in 2009. She has experience across a wide range of research disciplines and a strong interest in innovation. Rachel has an Honours degree in Economics from the University of Natal.
Health innovation is an opportunity for South African brands across multiple industries
Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers
Screengrab from .
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
South Africa's new generation of dads are cool, committed and in charge
Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety
The 'ennial tribes: Understanding Generation Y and Generation Z South Africans
Five consumer spending trends to watch out for in 2018
The winning brands in 2018 will get their competitive edge from memorable customer experiences
#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences
Next >
Let's do Biz