Rihanna launched Fenty Beauty in partnership with LVMH in 2017 in 17 countries with a vision of inclusivity and global reach at its core. At the time she said she sought to help "everyone feel beautiful and recognised, no matter their race, ethnicity, culture or personal style", and was inspired to create the beauty brand after trying to find products that worked across all skin types and tones.
i’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!!— Rihanna (@rihanna) May 10, 2022
Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe...we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica pic.twitter.com/LNmYRY3Zip
"Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the 'Beauty For All' notion. It is this brand ethos that makes Rihanna's decision to expand her Fenty brands to Africa a momentous milestone and natural next step," the brands said in a statement.
Additionally, customers in Africa will be able to immediately pick up the newest launches from the brands, like Fenty Beauty Fenty Icon Refillable Lipstick, Sun Stalk'r Face + Eye Bronzer & Highlighter Palette, and Fenty Skin Pre-Show Glow Instant Retexturizing Treatment.
Color Café Zambia