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Joe Public 2 days



1. Explain your specific brand management strategy
Singleton:
2. What do you see currently as the main challenges and or opportunities for your brand sector
Singleton: Challenges
Building brand engagement after the consolidation of the group companies (internally and externally)
Opportunities
Aligning to Dimension Data and utilising their global footprint. Assist in taking the lead in substantial or transformational innovation. Injecting energy and involvement into the brand.
3. What is the brand marketing budget split across ATL, BTL, digital, content marketing etc?
Singleton: Currently probably about 50%/50%.
ATL – covers PR (paid and unpaid)
BTL – digital banners and automated marketing campaigns
TTL - Events
4. What do you love most about your brand?
Singleton: Vibrant, humanising, identified affiliation, belief, fulfilment, sharing.
5. What do you love most about the South African consumer?
Singleton: They are brand and quality conscious, they look for the latest trends and increased innovation, exposure and competitiveness.
6. What are your own personal favourite brands?
Singleton: Guess, Fossil, Woolworths, Louis Vuitton, Mercedes Benz, BMW, Coca-Cola, L'Oréal, Raymond Weil, Zara, Estee Lauder, Apple.