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Food Lover's launches Hunger Month as millions remain food insecure

Food Lover's Market, in partnership with Tru-Cape Fruit Marketing, Simpl Juice, Westfalia avocados, Crest Shelf potatoes and onions, and ZZ2 tomatoes, is launching its fifth Hunger Month campaign this May, encouraging consumers to contribute a meal to FoodForward SA by purchasing partner products.

ays Kate Marais, CSI manager for Food Lover’s Market: “We hit our target of feeding 1 million South Africans in 2020. We would love to meet and exceed that total this year. With 30 million food-insecure South Africans, of which 14 million go to bed hungry every day, it’s easy to understand that hunger and food insecurity is a very serious issue in our country.”

By partnering with FoodForward SA, Food Lover’s Market and the Hunger Month partners hope to reach and exceed 1 million meals through its “contribute-a-meal” mechanism. Any of the partner products, purchased between 1 May and 28 May 2021, will contribute the required R0.85c needed to provide one meal to a hungry person through FoodForward SA.

Products include:

  • ZZ2: All varieties of 6kg tomatoes
  • Simpl juice: All varieties of 1.5l juice
  • Westfalia: A box of avocados
  • Crest Shelf - 7kg pocket of potatoes
  • Says Andy du Plessis, managing director of Food Forward SA: “We are very proud to be part of the fifth consecutive Hunger Month campaign. The initiative not only provides us with critical support to provide over 1 million meals to half a million vulnerable beneficiaries across the country, it provides Food Lover’s Market customers an opportunity to play their part in helping to address food insecurity in a very practical way.”

    Tru-Cape Fruit Marketing managing director Roelf Pienaar says that while Tru-Cape values all partnerships, it is especially appreciative of collaborations where the quality of life of the most vulnerable people is improved in the process: “As growers of food, we are acutely aware of the role we play in providing healthy food for South Africans and for people in 105 countries around the world.”

    Click here for more information on Food Lover’s Hunger Month.

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