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New look Good Hope FM logo
Cape Town's oldest and biggest radio station - Good Hope FM - has revamped its familiar blue, white and orange logo as part of its aggressive pursuit of greater, broader market share.
"We've retained the colours and basic shape but introduced a lively, ripple effect. It's more contemporary, with a fresh, Cape Town feel," says John de Bruyn, MD of Cape Town-based ad agency JDB. "The logo reflects the movement of water, or sound waves from a speaker. It's not a static brand!"
The new logo appears on branded clothing and in a sizzling summer programme that includes beach events, all-night partying experiences, the Clifton New Face Search competition with touch rugby between Springboks and lifesavers, and a Good Hope FM helicopter for live weather and wave crossings.
The radio station has also made DJ 's time slots shorter and snappier, interspersed with up-to-the-minute news and sports slots.
The Good Hope FM general target group is 16- to 34-year-olds.
