"We've retained the colours and basic shape but introduced a lively, ripple effect. It's more contemporary, with a fresh, Cape Town feel," says John de Bruyn, MD of Cape Town-based ad agency JDB. "The logo reflects the movement of water, or sound waves from a speaker. It's not a static brand!"
The new logo appears on branded clothing and in a sizzling summer programme that includes beach events, all-night partying experiences, the Clifton New Face Search competition with touch rugby between Springboks and lifesavers, and a Good Hope FM helicopter for live weather and wave crossings.
The radio station has also made DJ 's time slots shorter and snappier, interspersed with up-to-the-minute news and sports slots.
The Good Hope FM general target group is 16- to 34-year-olds.
